MSc Accounting and Financial Management
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BA (Hons) International Digital Marketing (Top Up)
Coventry
INTAKE: September
Program Overview
Coventry University's BA (Hons) International Digital Marketing (Top Up) program is designed to equip students with the knowledge and skills necessary to excel in the rapidly evolving field of digital marketing on a global scale. This top-up undergraduate degree builds upon students' prior education and experience, focusing specifically on the strategic application of digital marketing techniques in an international context.
Curriculum: The curriculum of the BA (Hons) International Digital Marketing (Top Up) program is carefully crafted to cover a broad range of topics essential for success in digital marketing. Students study advanced digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. The program also explores topics such as data analytics, consumer behavior, and digital marketing trends, providing students with a comprehensive understanding of the digital landscape.
Research Focus: Coventry University places a strong emphasis on research-led teaching, and this focus extends to the BA (Hons) International Digital Marketing (Top Up) program. Faculty members are actively engaged in research projects that explore emerging trends, technologies, and best practices in digital marketing. Students have the opportunity to engage with cutting-edge research through lectures, seminars, and independent study projects, enhancing their critical thinking skills and staying abreast of industry developments.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, workshops, and industry-sponsored projects, students gain insights into real-world digital marketing practices and trends. The program also incorporates practical projects and case studies, allowing students to apply their knowledge and skills to solve marketing challenges faced by businesses.
Global Perspective: Coventry University recognizes the global nature of the digital marketing landscape. The BA (Hons) International Digital Marketing (Top Up) program incorporates a global perspective into its curriculum, exploring international markets, cultural differences, and global marketing strategies. Students have the opportunity to study international case studies, analyze global digital marketing campaigns, and develop strategies for targeting diverse audiences in different regions of the world.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) International Digital Marketing (Top Up) program are well-positioned to pursue a wide range of exciting career opportunities in the dynamic and rapidly evolving field of digital marketing, with a global perspective. Equipped with specialized knowledge and skills in international digital marketing strategies, graduates can explore diverse roles across various industries and sectors.
Digital Marketing Manager: One of the most common career paths for graduates is to become digital marketing managers. Digital marketing managers oversee the development and implementation of digital marketing strategies to promote products or services across online channels. They manage digital campaigns, analyze performance metrics, and optimize strategies to enhance brand visibility, engagement, and conversion rates.
Social Media Manager: With the increasing importance of social media in digital marketing, graduates may choose to specialize as social media managers. Social media managers are responsible for creating and managing social media content, engaging with followers, and monitoring social media channels to maintain brand presence and reputation. They develop social media strategies, analyze audience insights, and leverage social platforms to drive brand awareness and engagement.
Search Engine Optimization (SEO) Specialist: Graduates with a strong understanding of search engine optimization (SEO) techniques can pursue careers as SEO specialists. SEO specialists optimize website content, structure, and performance to improve search engine rankings and organic visibility. They conduct keyword research, implement on-page and off-page SEO strategies, and analyze SEO metrics to enhance website traffic and online visibility.
Pay-Per-Click (PPC) Specialist: For graduates interested in paid advertising, a career as a pay-per-click (PPC) specialist may be appealing. PPC specialists manage paid advertising campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms. They develop PPC strategies, create ad copy, set campaign budgets, and analyze campaign performance to maximize return on investment (ROI) and achieve marketing objectives.
Content Marketing Manager: Content marketing managers are responsible for creating and distributing valuable content to attract and engage target audiences. Graduates can pursue careers as content marketing managers, overseeing content strategy development, content creation, and distribution across various channels. They produce blog posts, articles, videos, and infographics to educate and entertain audiences while driving brand awareness and engagement.
Email Marketing Specialist: Email marketing specialists design and execute email marketing campaigns to nurture leads, drive conversions, and build customer relationships. Graduates can specialize as email marketing specialists, creating targeted email campaigns, segmenting email lists, and analyzing email performance metrics. They use email marketing automation tools to personalize content and optimize email deliverability and engagement.
Digital Analytics Manager: With the growing importance of data-driven decision-making in digital marketing, graduates can pursue careers as digital analytics managers. Digital analytics managers are responsible for tracking and analyzing digital marketing performance metrics, extracting insights, and providing actionable recommendations to improve marketing strategies. They utilize web analytics tools such as Google Analytics and Adobe Analytics to measure website traffic, user behavior, and conversion rates.
E-commerce Manager: Graduates interested in online retail can explore careers as e-commerce managers. E-commerce managers oversee online sales channels, manage e-commerce platforms, and optimize the online shopping experience for customers. They develop e-commerce strategies, monitor sales performance, and implement strategies to increase online sales and customer satisfaction.
Digital Marketing Consultant: Lastly, graduates may choose to work as digital marketing consultants, offering their expertise to businesses seeking guidance on digital marketing strategies and tactics. Digital marketing consultants provide strategic advice, conduct audits, and develop customized digital marketing plans to help businesses achieve their marketing goals and stay competitive in the digital landscape.
