MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Business and Marketing
Coventry
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Business and Marketing program at Coventry University offers students a comprehensive understanding of both business principles and marketing strategies. This undergraduate degree is designed to equip students with the knowledge, skills, and practical experience necessary to succeed in a variety of roles within the dynamic and competitive world of business and marketing.
Curriculum: The curriculum of the BA (Hons) Business and Marketing program covers a wide range of topics essential for success in the business world. Students study core business subjects such as accounting, finance, management, and economics, alongside specialized marketing modules focusing on consumer behavior, marketing strategy, branding, and digital marketing. The program balances theoretical knowledge with practical skills development, incorporating case studies, projects, and real-world simulations to ensure students are well-prepared for the demands of the industry.
Research Focus: Coventry University emphasizes research-led teaching, and this focus extends to the BA (Hons) Business and Marketing program. Faculty members are actively engaged in research projects that explore contemporary issues and trends in business and marketing. Students have the opportunity to engage with cutting-edge research through lectures, seminars, and independent study projects, enhancing their critical thinking skills and staying abreast of industry developments.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, networking events, and industry-sponsored projects, students gain insights into real-world business practices and build valuable connections with professionals in the field. The program also incorporates work placements or internships, allowing students to gain hands-on experience and apply their skills in professional settings.
Global Perspective: Coventry University recognizes the global nature of the business and marketing landscape. The BA (Hons) Business and Marketing program incorporates global perspectives into its curriculum, exploring international business environments, cultural differences, and global marketing strategies. Students have the opportunity to study global case studies, participate in international projects, and engage with students and faculty from diverse cultural backgrounds, preparing them for careers in a globalized economy.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Business and Marketing program are well-prepared for a wide range of exciting career opportunities in the dynamic fields of business and marketing. With a solid foundation in business principles and specialized knowledge in marketing strategies, graduates are equipped to pursue diverse roles in various industries and sectors.
Marketing Manager: One of the most common career paths for graduates is to become marketing managers. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, attract customers, and drive sales. They oversee market research, advertising campaigns, and branding initiatives, working closely with cross-functional teams to achieve business objectives.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may choose to specialize as digital marketing specialists. Digital marketing specialists leverage online platforms, such as social media, email, and search engines, to reach target audiences and engage with customers. They develop digital marketing campaigns, analyze data metrics, and optimize strategies to enhance online visibility and customer engagement.
Brand Manager: Brand managers play a crucial role in shaping the identity and perception of a brand in the marketplace. Graduates can pursue careers as brand managers, overseeing brand development, positioning, and communication strategies. They ensure brand consistency across all marketing channels, monitor brand performance, and adapt strategies to meet evolving market trends and consumer preferences.
Market Research Analyst: For graduates interested in data analysis and consumer behavior, a career as a market research analyst may be appealing. Market research analysts gather and analyze data on market trends, customer preferences, and competitive landscapes to inform marketing strategies and business decisions. They conduct surveys, interviews, and focus groups, providing insights that help companies understand market dynamics and identify growth opportunities.
Sales Manager: Graduates may also pursue careers in sales management, overseeing sales teams and driving revenue growth for organizations. Sales managers develop sales strategies, set targets, and coach sales representatives to achieve performance goals. They build and maintain relationships with clients, negotiate contracts, and monitor market trends to identify potential sales opportunities.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. Graduates can pursue careers as account executives, liaising between clients and internal teams to ensure that campaigns meet client objectives and deliver measurable results. They develop creative briefs, oversee campaign execution, and provide strategic guidance to clients.
Public Relations (PR) Specialist: Graduates interested in communications and media relations may choose to pursue careers as public relations specialists. PR specialists manage the reputation of organizations by crafting and disseminating positive messaging through media channels, press releases, and events. They handle crisis communications, cultivate media relationships, and promote brand awareness through strategic PR initiatives.
Market Development Manager: Market development managers focus on expanding business opportunities in new markets or segments. Graduates can pursue careers as market development managers, identifying emerging market trends, assessing market potential, and developing entry strategies. They collaborate with sales, marketing, and product development teams to drive growth initiatives and capitalize on market opportunities.
Entrepreneur/Startup Founder: Lastly, graduates may choose to start their own businesses or entrepreneurial ventures, leveraging their business and marketing skills to launch innovative startups or consultancy firms. As entrepreneurs, graduates have the opportunity to pursue their passions, innovate in the marketplace, and create value for customers through new products, services, or business models.
