MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Advertising and Marketing (with Placement)
Coventry
INTAKE: September
Program Overview
Coventry University's BA (Hons) Advertising and Marketing with Placement program is designed to equip students with the knowledge and skills needed to excel in the dynamic field of advertising and marketing. This undergraduate degree offers a comprehensive understanding of advertising strategies, consumer behavior, branding, and digital marketing techniques, preparing students for successful careers in the advertising industry.
Curriculum: The curriculum of the BA (Hons) Advertising and Marketing with Placement program at Coventry University is carefully structured to cover key topics in advertising, marketing, and communications. Students study modules such as Advertising Principles and Practice, Brand Management, Consumer Behavior, Digital Marketing, and Marketing Communications. Through a combination of lectures, workshops, and practical projects, students develop creative thinking skills, strategic marketing capabilities, and proficiency in utilizing digital platforms for effective advertising campaigns.
Research Focus: Coventry University emphasizes research excellence, and this focus extends to the BA (Hons) Advertising and Marketing with Placement program. Faculty members are actively engaged in research projects that explore emerging trends, consumer insights, and innovative advertising techniques. Students have the opportunity to participate in research activities, gaining valuable insights into industry trends and contributing to the advancement of knowledge in advertising and marketing.
Industry Engagement: The university maintains strong connections with industry partners, providing students with opportunities for industry engagement and professional development. Through guest lectures, workshops, and industry placements, students gain practical experience and insights into the real-world practices of advertising and marketing professionals. The placement year offers students the chance to apply their learning in a professional setting, gaining hands-on experience and building valuable industry connections.
Global Perspective: Coventry University recognizes the importance of a global perspective in the field of advertising and marketing. The BA (Hons) Advertising and Marketing with Placement program incorporates international perspectives into its curriculum, preparing students to work in diverse cultural and globalized markets. Students have the opportunity to study abroad or participate in international exchange programs, gaining valuable cross-cultural experiences and insights into global consumer behavior and market dynamics.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Advertising and Marketing with Placement program are well-equipped to pursue a variety of exciting career opportunities in the dynamic field of advertising and marketing. With a strong foundation in advertising principles, marketing strategies, and practical experience gained through placements, students develop the skills and knowledge needed to succeed in diverse roles within the advertising industry.
Advertising Account Executive: One common career path for graduates is to become advertising account executives. Account executives work for advertising agencies, managing client relationships, and coordinating advertising campaigns. They liaise with clients to understand their objectives, develop creative briefs, and oversee the execution of campaigns, ensuring that they meet clients' expectations and achieve desired outcomes.
Marketing Coordinator: Another popular career option is to work as a marketing coordinator. Marketing coordinators assist in the development and implementation of marketing strategies to promote products or services. They coordinate marketing campaigns, manage social media platforms, and analyze market trends to identify opportunities for growth and engagement with target audiences.
Digital Marketing Specialist: With their expertise in digital marketing, graduates can pursue careers as digital marketing specialists. Digital marketing specialists develop and implement online marketing strategies to reach target audiences, increase brand awareness, and drive customer engagement. They utilize digital platforms such as social media, search engine optimization, and email marketing to optimize marketing performance and achieve business objectives.
Brand Manager: Graduates may also aspire to become brand managers within companies. Brand managers are responsible for developing and maintaining brand identity, positioning, and messaging. They conduct market research, analyze consumer insights, and develop marketing plans to strengthen brand equity and enhance brand reputation in the marketplace.
Market Research Analyst: For those with strong analytical skills, a career as a market research analyst may be appealing. Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to provide insights that inform marketing strategies and decision-making. They conduct surveys, interviews, and data analysis to identify market opportunities and consumer behavior patterns.
Media Planner: Graduates can explore careers as media planners within advertising agencies or media companies. Media planners develop media strategies and plans to reach target audiences effectively and efficiently. They analyze audience demographics, media consumption habits, and advertising budgets to recommend optimal media channels and placements for advertising campaigns.
Public Relations Specialist: With their communication skills and strategic thinking, graduates can pursue careers in public relations. Public relations specialists manage the reputation of organizations by developing communication strategies, crafting press releases, and coordinating media relations activities. They work to enhance brand visibility, manage crisis communications, and cultivate positive relationships with the media and the public.
Content Creator/Strategist: In the era of content marketing, graduates can pursue careers as content creators or content strategists. Content creators develop engaging content such as articles, videos, and social media posts to attract and retain audiences. Content strategists plan and execute content marketing strategies to drive brand awareness, engagement, and conversion across various digital platforms.
Market Development Manager: Graduates may also choose to pursue careers as market development managers. Market development managers identify and pursue growth opportunities in new markets or customer segments. They analyze market trends, assess competitive landscapes, and develop strategies to expand market share and drive revenue growth for organizations.
