Master in Digital Marketing, Transformation & Design Thinking

Postgraduate Entry Requirements

Application Fee: CHF 200

Academic Qualifications: Prospective postgraduate students usually need to hold a bachelor's degree or its equivalent from an accredited institution with a minimum academic achievement of 55% or above.

English Language Proficiency: 

• IELTS:  A minimum overall score of 6.5 with no individual component below 6.0.
• TOEFL: A minimum overall score of 89 is required.
• PTE: A minimum overall score of 59 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

EU Business School Switzerland recognizes the importance of supporting international students in their pursuit of higher education. To assist students in achieving their academic and career goals, the institution typically offers a variety of scholarships and financial aid options. These scholarships may be merit-based, need-based, or specific to certain programs or qualifications.

Academic Excellence Scholarships: Academic excellence scholarships are typically awarded to international students who have demonstrated outstanding academic achievements in their previous studies. These scholarships are often based on GPA or academic performance. Eligibility criteria may vary by program and campus, but students generally need to have a strong academic record to qualify.

Merit-Based Scholarships: Merit-based scholarships are awarded to students who have excelled in various aspects of their academic or extracurricular activities. These scholarships recognize achievements in areas such as leadership, community service, entrepreneurship, or sports. Eligibility criteria for merit-based scholarships may differ based on the specific scholarship program, but students who have demonstrated exceptional skills and talents are often eligible.

Diversity Scholarships: Diversity scholarships aim to promote diversity and inclusion within the student body by providing financial support to students from underrepresented backgrounds or regions. Eligibility criteria for diversity scholarships may vary, but they often consider factors such as nationality, ethnicity, or socioeconomic background.

Program-Specific Scholarships: EU Business School Switzerland may offer scholarships tailored to specific programs or fields of study. For example, there may be scholarships available for students pursuing degrees in business, marketing, finance, or other disciplines. Eligibility criteria for program-specific scholarships depend on the program's requirements and the scholarship's focus.

Need-Based Financial Aid: In addition to scholarships, the institution may provide need-based financial aid to international students who demonstrate financial need. Need-based aid helps students cover tuition costs and other expenses. Eligibility for need-based financial aid is determined based on the applicant's financial circumstances, including income, assets, and family contributions.

Graduates of the Master in Digital Marketing, Transformation & Design Thinking program at EU Business School in Switzerland possess a unique combination of skills in digital marketing, business transformation, and design thinking, making them highly sought after by a wide range of industries. 

Digital Marketing Strategist: One of the primary career paths for graduates is in digital marketing strategy. As digital marketing strategists, graduates leverage their expertise in digital channels, consumer behavior, and data analytics to develop comprehensive marketing strategies for businesses. They oversee digital marketing campaigns, analyze performance metrics, and optimize marketing efforts to achieve business objectives such as brand awareness, customer engagement, and lead generation.

Digital Transformation Consultant: Graduates can pursue careers as digital transformation consultants, helping businesses adapt to the digital age and thrive in a rapidly changing marketplace. In this role, they assess organizational needs, identify opportunities for digital transformation, and develop tailored strategies to drive change and innovation. Digital transformation consultants work with companies to implement new technologies, streamline processes, and enhance customer experiences to remain competitive in the digital landscape.

User Experience (UX) Designer: With their understanding of design thinking principles and user-centered design, graduates can pursue careers as UX designers. UX designers focus on creating seamless and intuitive digital experiences for users across various platforms and devices. They conduct user research, design wireframes and prototypes, and collaborate with cross-functional teams to ensure that digital products and services meet user needs and expectations.

Innovation Manager: Graduates can work as innovation managers, leading innovation initiatives within organizations to drive growth and competitive advantage. In this role, they apply design thinking methodologies to identify market opportunities, generate innovative ideas, and prototype new products or services. Innovation managers collaborate with teams across departments to foster a culture of innovation and bring transformative ideas to fruition.

Brand Experience Manager: Graduates can pursue careers as brand experience managers, focusing on creating memorable and cohesive brand experiences across digital and physical touchpoints. Brand experience managers develop brand strategies, design brand experiences, and measure brand performance to enhance brand loyalty and engagement. They work closely with marketing teams, designers, and other stakeholders to ensure that brand experiences align with brand values and resonate with target audiences.

Entrepreneur in Digital Innovation: Many graduates choose to become entrepreneurs and start their own ventures in digital innovation. Leveraging their expertise in digital marketing, transformation, and design thinking, they develop innovative digital products, services, or solutions to address market needs and disrupt industries. Whether launching a digital marketing agency, a tech startup, or a design consultancy, entrepreneurs in digital innovation have the opportunity to make a meaningful impact and drive positive change in the digital economy.