MSc Financial Economics
The MSc Financial Economics program at the University of Birmingham provides students w...
MSc Marketing (Research)
Birmingham
INTAKE: September
Program Overview
The MSc Marketing (Research) program at the University of Birmingham is a specialized postgraduate degree designed for students seeking an in-depth understanding of marketing theory and practice. This research-focused program emphasizes critical analysis and research skills, equipping students to make data-driven marketing decisions and contribute to the advancement of marketing knowledge.
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Core Marketing Concepts: The program delves into fundamental marketing principles such as consumer behavior, market research, branding, and strategic marketing.
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Quantitative and Qualitative Research Methods: Students gain proficiency in both quantitative and qualitative research methods, allowing them to conduct rigorous marketing research.
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Market Analysis: The program equips students with the tools to analyze market trends, competitor strategies, and consumer insights to devise effective marketing strategies.
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Data Analysis: Students learn to utilize data analytics and statistical tools to derive meaningful insights from marketing data.
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Research Project: The program culminates in an independent research project, giving students the opportunity to explore a specific area of marketing in-depth under the guidance of experienced faculty.
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Industry Engagement: The University of Birmingham's strong industry connections provide students with opportunities for networking and exposure to real-world marketing challenges.
Location
Birmingham
Score
IELTS 7
Tuition Fee
£ 22380
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50%-60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 20 in Listening, 21 in Reading, 22 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 64.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Birmingham offers a range of scholarships and bursaries to support students with their studies.
- Academic Scholarships: These are awarded to students who achieve outstanding academic results. The scholarship amount varies depending on the course and level of study.
- Sports Scholarships: These are awarded to students who excel in sports. The scholarship covers the cost of tuition fees and accommodation.
- International Scholarships: These are awarded to international students who demonstrate academic excellence. The scholarship covers the cost of tuition fees and provides a maintenance allowance.
- Subject-specific Scholarships: These are awarded to students studying certain subjects. The scholarship amount and eligibility criteria vary depending on the subject.
The University of Birmingham provides excellent facilities, is highly ranked, and offers a range of scholarships and bursaries to support students.
Graduates of the MSc Marketing (Research) program possess a strong foundation in marketing research, making them well-suited for a range of marketing-related roles in various industries.
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Market Research Analyst: Graduates can work as market research analysts, collecting and interpreting data to support marketing decision-making.
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Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns and strategies for products and services.
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Brand Manager: Graduates with expertise in branding can work as brand managers, responsible for building and maintaining brand identity.
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Market Analyst: Graduates can explore opportunities as market analysts, providing insights on market trends and consumer preferences.
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Marketing Consultant: Graduates may become marketing consultants, offering expert advice to businesses on marketing strategies and market positioning.
