MBA Marketing (Metropolitan)

Metropolitan, Teaneck - New Jearsey

 

INTAKE: Jan & Aug

Program Overview

The MBA in Marketing program at Fairleigh Dickinson University is designed to equip students with a deep understanding of marketing concepts, market analysis, branding, and digital marketing strategies. Through a combination of theoretical coursework, practical exercises, and industry collaborations, students gain valuable insights into the latest marketing trends and emerging practices.

Curriculum:

  1. AACSB Accreditation: The MBA in Marketing program at Fairleigh Dickinson University is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation is a testament to the program's commitment to delivering a high-quality and globally recognized business education.

  2. Specialized Curriculum: The program offers a specialized curriculum in marketing, covering key areas such as market research, product development, advertising, consumer behavior, and marketing analytics.

  3. Expert Faculty: FDU's faculty members are accomplished academics and industry professionals with extensive experience in the marketing field. They bring real-world insights and case studies into the classroom, enriching the learning experience for students.

  4. Practical Experience: The program may offer opportunities for students to gain practical experience through internships, consulting projects, and participation in marketing competitions.

  5. Digital Marketing Emphasis: Recognizing the growing importance of digital marketing, the program may place a strong emphasis on digital marketing strategies, social media marketing, and e-commerce.

  6. Networking Opportunities: FDU's strategic location in the New York metropolitan area provides students with access to a vibrant business community and networking opportunities with marketing professionals and industry leaders.

  7. Marketing Research: The program may include marketing research projects, allowing students to apply their knowledge in real-world scenarios and make data-driven marketing decisions.

Pollster Education

Location

Metropolitan, Teaneck - New Jearsey

Pollster Education

Score

IELTS:6

Pollster Education

Tuition Fee

USD 35000

Entry Requirements For Postgraduate Programs

Application Fees : US$ 50

1. Academic Qualifications: International applicants for postgraduate programs at FDU are required to hold a bachelor's degree or its equivalent from an accredited institution. The degree should demonstrate a strong academic record, with a minimum GPA equivalent to 65% or higher on a scale of 100%.

2. English Language Proficiency: 

  • IELTS: Overall score of 6.0 with no band less than 5.5.
  • TOEFL iBT (Test of English as a Foreign Language - Internet-based Test): Overall score of 70.
  • DET (Duolingo English Test): Overall score of 100.
  • PTE: Overall score of 53.

3. Standardized Test Requirements: 

  • GMAT: Minimum  score of 480 is required.

Fairleigh Dickinson University (FDU) recognizes the importance of providing financial assistance to international students pursuing higher education in the United States. To support talented and deserving students from around the world, FDU offers a range of scholarships and financial aid opportunities specifically designed for international students.

1. Global Scholars Program: The Global Scholars Program is one of the flagship scholarships at FDU, available for high-achieving international students. This merit-based scholarship is awarded to students who demonstrate outstanding academic performance, leadership skills, and a commitment to community service. The scholarship covers a significant portion of tuition costs and is renewable for up to four years, based on continued academic excellence.

2. International Transfer Scholarship: FDU offers a Transfer Scholarship exclusively for international students who are transferring from other accredited institutions. This scholarship recognizes the academic achievements of transfer students and provides financial support to help them complete their degrees at FDU.

3. International Student Graduate Scholarship: For international students pursuing postgraduate studies at FDU, the International Student Graduate Scholarship offers financial assistance to offset tuition expenses. The scholarship is available to students who meet the academic criteria for graduate programs and demonstrate exceptional promise in their chosen fields of study.

4. United Nations Scholarships: FDU is one of the few universities in the United States to offer scholarships to dependents of United Nations staff members. These scholarships are available to international students who are children or spouses of UN employees, making education more accessible to this specific group of students.

5. Private Scholarships and Grants: In addition to FDU's own scholarships, international students can explore private scholarships and grants offered by external organizations, foundations, and government agencies in their home countries or internationally. FDU's financial aid office assists students in identifying and applying for external funding opportunities.

Application Process and Eligibility: Eligibility criteria and application procedures for scholarships at FDU vary based on the specific scholarship programs. In general, international students are required to submit their academic transcripts, standardized test scores (if applicable), letters of recommendation, and a statement of purpose along with their scholarship applications.

Fairleigh Dickinson University's Master of Business Administration (MBA) in Marketing program opens up a plethora of exciting and promising career prospects for graduates in the field of marketing. With a specialized focus on marketing strategies, consumer behavior, digital marketing, and the prestigious AACSB accreditation, the program equips students with the knowledge and skills to excel in various marketing roles.  

  1. Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing campaigns, product launches, and brand development strategies for companies in diverse industries.

  2. Digital Marketing Specialist: With expertise in digital marketing, graduates can work as digital marketing specialists, developing and implementing online marketing strategies, managing social media campaigns, and optimizing digital advertising efforts.

  3. Brand Manager: Graduates can become brand managers, responsible for developing and maintaining a strong brand identity, managing brand positioning, and ensuring consistent brand messaging across all marketing channels.

  4. Market Research Analyst: Graduates can work as market research analysts, conducting market research, analyzing consumer behavior, and providing insights to guide marketing strategies and decision-making.

  5. Advertising Manager: With a focus on advertising, graduates can pursue careers as advertising managers, overseeing advertising campaigns, media planning, and creative development for promotional activities.

  6. Product Marketing Specialist: Graduates can become product marketing specialists, responsible for creating and implementing marketing plans for specific products or product lines.

  7. Public Relations Manager: With a focus on public relations, graduates can work as public relations managers, managing communication strategies, handling media relations, and maintaining a positive brand image.

  8. E-commerce Marketing Manager: Graduates with expertise in e-commerce marketing can pursue careers as e-commerce marketing managers, developing and optimizing marketing strategies for online sales channels.

  9. Marketing Analytics Manager: Graduates can work as marketing analytics managers, using data analysis and insights to measure marketing effectiveness and make data-driven marketing decisions.

  10. Social Media Manager: With a focus on social media marketing, graduates can become social media managers, responsible for managing social media platforms, engaging with followers, and implementing social media marketing campaigns.

  11. Market Development Manager: Graduates can work as market development managers, identifying and pursuing new market opportunities for products and services.

  12. Retail Marketing Manager: Graduates can pursue careers as retail marketing managers, developing marketing strategies for retail businesses, and enhancing the customer shopping experience.


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