MBA Master of Business Administration
Durham University's MBA Master of Business Administration program is designed to eq...
Durham City
INTAKE: September
The MDS Master of Data Science with a specialization in Social Analytics at Durham University is an innovative and interdisciplinary program that combines data science with the study of social phenomena. This unique program equips students with advanced data analytics skills specifically tailored for understanding and analyzing social data.
Data Science Foundations: The program begins with fundamental concepts in data science, including data manipulation, statistical analysis, and predictive modeling.
Social Data Analysis: Students learn to analyze and interpret social data from various sources, such as social media platforms, surveys, and public datasets.
Machine Learning for Social Analytics: The curriculum covers machine learning techniques applied to social data, enabling students to uncover patterns and insights.
Social Network Analysis: Students explore techniques for analyzing social networks and understanding their impact on social behaviors and interactions.
Text and Sentiment Analysis: The program includes modules on processing and analyzing textual data, sentiment analysis, and natural language processing for social data.
Ethics and Privacy in Social Analytics: Students gain an understanding of the ethical considerations and privacy issues surrounding social data analytics.
Capstone Project: Students undertake a hands-on capstone project where they apply data science methods to solve real-world social analytics problems.
Durham City
IELTS 7
£ 29500
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
Graduates of the MDS Master of Data Science (Social Analytics) program have exciting career prospects in various industries and sectors that involve the analysis of social data.
Social Media Analyst: Graduates can work in marketing and advertising firms, analyzing social media data to understand consumer behavior and sentiment.
Market Research Analyst: Graduates may pursue roles in market research companies, using social data to assess market trends and customer preferences.
Social Policy Analyst: Graduates can work in government agencies, using social data to inform policy decisions and assess the impact of policies.
Academic Research: Graduates may pursue research positions in academia, conducting studies on social phenomena using data science methods.
Public Relations Specialist: Graduates can work in public relations and communications, using social data to shape brand reputation and public perception.
Community Manager: Graduates may find opportunities as community managers, engaging with online communities and analyzing social interactions.