MDS Master of Data Science (Social Analytics)

Durham City

 

INTAKE: September

Program Overview

The MDS Master of Data Science with a specialization in Social Analytics at Durham University is an innovative and interdisciplinary program that combines data science with the study of social phenomena. This unique program equips students with advanced data analytics skills specifically tailored for understanding and analyzing social data. 

  1. Data Science Foundations: The program begins with fundamental concepts in data science, including data manipulation, statistical analysis, and predictive modeling.

  2. Social Data Analysis: Students learn to analyze and interpret social data from various sources, such as social media platforms, surveys, and public datasets.

  3. Machine Learning for Social Analytics: The curriculum covers machine learning techniques applied to social data, enabling students to uncover patterns and insights.

  4. Social Network Analysis: Students explore techniques for analyzing social networks and understanding their impact on social behaviors and interactions.

  5. Text and Sentiment Analysis: The program includes modules on processing and analyzing textual data, sentiment analysis, and natural language processing for social data.

  6. Ethics and Privacy in Social Analytics: Students gain an understanding of the ethical considerations and privacy issues surrounding social data analytics.

  7. Capstone Project: Students undertake a hands-on capstone project where they apply data science methods to solve real-world social analytics problems.

Pollster Education

Location

Durham City

Pollster Education

Score

IELTS 7

Pollster Education

Tuition Fee

£ 29500

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 70% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Durham University offers a range of scholarships and bursaries to both domestic and international students.

  1. Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
  2. Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
  3. Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
  4. College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
  5. Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries. 
  6. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.

Graduates of the MDS Master of Data Science (Social Analytics) program have exciting career prospects in various industries and sectors that involve the analysis of social data.

  1. Social Media Analyst: Graduates can work in marketing and advertising firms, analyzing social media data to understand consumer behavior and sentiment.

  2. Market Research Analyst: Graduates may pursue roles in market research companies, using social data to assess market trends and customer preferences.

  3. Social Policy Analyst: Graduates can work in government agencies, using social data to inform policy decisions and assess the impact of policies.

  4. Academic Research: Graduates may pursue research positions in academia, conducting studies on social phenomena using data science methods.

  5. Public Relations Specialist: Graduates can work in public relations and communications, using social data to shape brand reputation and public perception.

  6. Community Manager: Graduates may find opportunities as community managers, engaging with online communities and analyzing social interactions.


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