Masters of Business Administration (MBA)- Marketing

Downers Grove, Illinois

 

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Program Overview

The Master of Business Administration program with a focus on Marketing at DeVry University is designed to prepare students for successful careers in marketing management and strategy. The program combines core business concepts with specialized marketing courses to provide a well-rounded education.

Students in the program gain expertise in areas such as marketing research, brand management, consumer behavior, and digital marketing. The ACBSP accreditation ensures that the program meets high academic standards and is aligned with industry best practices.

Curriculum:

  1. Marketing Strategy: Students learn how to develop and implement effective marketing strategies to achieve business objectives.

  2. Consumer Behavior: The program explores the factors influencing consumer decisions and how to tailor marketing efforts accordingly.

  3. Marketing Research: Students study market research techniques to gather insights and make data-driven marketing decisions.

  4. Brand Management: The curriculum covers brand development, positioning, and maintaining brand equity.

  5. Digital Marketing: Students learn about digital marketing channels, social media, and online advertising.

  6. Product and Pricing Strategies: The program emphasizes product development and pricing strategies for competitive advantage.

  7. Marketing Analytics: Students explore the use of data analytics to measure marketing performance and optimize campaigns.

Pollster Education

Location

Downers Grove, Illinois

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 15672

International students are required to meet specific entry requirements. 

1. Academic Qualifications: The minimum acceptable academic qualification is typically a bachelor's degree with a minimum percentage of 55 or above.

2. English Language Proficiency: The following are the accepted minimum scores for postgraduate admissions:

  • IELTS (International English Language Testing System): Overall score of 6.5 or higher with no individual band score below 6.

  • TOEFL (Test of English as a Foreign Language): Minimum score of 79 on the internet-based test (iBT).

  • PTE (Pearson Test of English): Minimum score of 58.

WES evaluation reqired

DeVry University is committed to providing financial assistance to its international student community. The university offers various scholarships and financial aid options to help international students pursue their academic and career goals. 

1. International Merit Scholarships: DeVry University may offer international merit scholarships to academically outstanding students. These scholarships are based on academic achievement and are typically awarded to students with exceptional academic records. International students who meet specific GPA requirements may be eligible for these merit-based scholarships.

2. International Student Scholarships: DeVry University may provide general scholarships specifically for international students. These scholarships can help offset tuition costs and are awarded based on various criteria, such as academic achievements, leadership skills, community involvement, and financial need.

3. Industry-Specific Scholarships: Some academic programs at DeVry University may offer industry-specific scholarships that are open to both domestic and international students. These scholarships are often tailored to students pursuing careers in specific fields, such as technology, business, engineering, healthcare, and more.

4. Alumni Legacy Scholarships: DeVry University may offer scholarships to international students who have a family member or relative who is an alumnus of the university. These alumni legacy scholarships aim to foster a sense of tradition and family connection within the DeVry community.

5. External Scholarships and Sponsorships: In addition to the scholarships directly offered by DeVry University, international students are encouraged to explore external scholarship opportunities and sponsorships from private organizations, governments, and foundations. These scholarships are not directly affiliated with the university but can still provide financial support for international students studying at DeVry.

Application Process and Eligibility: The application process for scholarships at DeVry University typically involves submitting an application form and providing relevant documentation, such as academic transcripts, letters of recommendation, and essays. Eligibility criteria may vary based on the specific scholarship, but typically, applicants are evaluated based on academic performance, leadership potential, community involvement, and financial need.

Graduates of DeVry University's MBA in Marketing program have diverse and promising career opportunities in various industries that value marketing expertise and strategic thinking. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns and teams.

  2. Brand Manager: Graduates may work as brand managers, responsible for developing and managing brand identity.

  3. Market Research Analyst: Graduates can become market research analysts, analyzing market trends and consumer behavior.

  4. Digital Marketing Specialist: Graduates with a focus on digital marketing can work in roles related to online advertising and social media marketing.

  5. Product Manager: Graduates can transition into product management roles, overseeing product development and marketing strategies.

  6. Advertising and Promotions Manager: Graduates may work in advertising and promotions, planning and executing advertising campaigns.

  7. Market Development Manager: Graduates can pursue roles in market development, identifying new opportunities for business growth.

DeVry University's Master of Business Administration with a specialization in Marketing provides a comprehensive education that prepares students for successful careers in the dynamic field of marketing. The ACBSP accreditation ensures that graduates receive a high-quality education aligned with industry standards. With a strong focus on marketing strategy, consumer behavior, and digital marketing, graduates are well-equipped to thrive in various marketing-related roles and contribute to the success of organizations across diverse industries.


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