MSc Global Events & Experience Management
Moabit, Berlin
INTAKE: Feb & Oct
Program Overview
The MSc Global Events & Experience Management at Aberystwyth University – Berlin, Germany is designed for students who aspire to build successful careers in the international events, hospitality, tourism, entertainment, and experience economy sectors. The programme develops advanced knowledge of event planning, experience design, audience engagement, strategic management, and sustainable event delivery. Students learn how to create, manage, and evaluate live, hybrid, and virtual events while developing leadership, communication, and project management skills required to deliver memorable experiences for global audiences. The curriculum combines academic theory with practical applications, preparing graduates to lead innovative event projects in an increasingly digital and interconnected world.
Curriculum: The curriculum covers essential areas including global event management, experience design, event marketing, project management, stakeholder engagement, event operations, digital event technologies, sustainability in events, financial planning, risk and crisis management, customer experience, leadership, research methods, and an applied research project or dissertation. Students strengthen their strategic planning, organizational, and problem-solving abilities through case studies, collaborative projects, and real-world event management scenarios that reflect current industry practices.
Research Focus: The programme emphasizes applied research in event innovation, experience design, audience behaviour, sustainable event management, digital and hybrid events, destination management, event technologies, stakeholder collaboration, customer engagement, and the economic and social impact of global events. Students investigate emerging trends and develop evidence-based solutions that enhance event quality, operational efficiency, visitor satisfaction, and long-term sustainability within the international events industry.
Industry Engagement: The MSc Global Events & Experience Management integrates academic learning with industry-focused practice through live case studies, event planning projects, practical simulations, and collaborative assignments. Students gain valuable experience by applying event management theories to real-world business challenges while studying in Berlin, one of Europe's leading destinations for international conferences, exhibitions, festivals, cultural events, and innovation. This provides excellent opportunities to understand global industry standards, expand professional networks, and develop career-ready skills.
Global Perspective: The programme provides a strong international outlook by exploring global event strategies, multicultural audience engagement, international tourism, cross-cultural communication, sustainable event management, and emerging technologies shaping the future of the experience economy. Studying at the Berlin campus enables students to develop intercultural competence, global leadership skills, and practical expertise required to manage international events, exhibitions, conferences, corporate experiences, and destination marketing initiatives across multinational organizations and worldwide event industries.
Location
Moabit, Berlin
Score
IELTS 6
Tuition Fee
Euro 14000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Aberystwyth University – Berlin offers international students access to a range of scholarships and financial support opportunities designed to reward academic excellence and make studying abroad more affordable. Scholarship availability may vary by program, intake, and eligibility criteria. Students are encouraged to apply early, as many awards are limited in number.
Merit-Based Scholarships: Scholarships are primarily awarded to students with strong academic records and outstanding educational achievements. No separate application is required for some awards, as eligible applicants are automatically considered during the admission process.
Early Application Scholarships: Students who complete their application and accept their admission offer early may qualify for early application incentives or tuition discounts, subject to availability and university policies.
International Student Scholarships: Eligible international students may receive tuition fee discounts through Aberystwyth University's international scholarship schemes. Postgraduate students from selected regions may qualify for the Vice-Chancellor's Regional Scholarship.
A MSc Global Events & Experience Management from Aberystwyth University – Berlin, Germany prepares graduates with advanced expertise in international event planning, experience design, project management, tourism, hospitality, marketing, stakeholder engagement, sustainability, and customer experience. The programme develops strong leadership, organizational, communication, and strategic management skills, enabling graduates to successfully plan, manage, and deliver world-class events across the corporate, entertainment, sports, tourism, hospitality, cultural, and public sectors.
Event Manager: Event Managers plan, organize, and oversee conferences, exhibitions, festivals, corporate events, product launches, and large-scale international events while managing budgets, logistics, and stakeholder relationships.
Experience Manager: Experience Managers design and deliver memorable customer experiences by integrating creativity, technology, and strategic planning to enhance audience engagement and brand value across events and organizations.
Conference and Exhibition Manager: Conference and Exhibition Managers coordinate international conferences, trade shows, business expos, and exhibitions by managing event operations, vendor relationships, sponsorships, and attendee experiences.
Corporate Events Manager: Corporate Events Managers organize business meetings, executive conferences, product launches, networking events, and employee engagement programmes that strengthen corporate communication and brand reputation.
Destination Marketing Manager: Destination Marketing Managers promote cities, regions, and tourism destinations by developing event-based marketing campaigns, attracting international visitors, and supporting local economic development.
Hospitality and Events Manager: Hospitality and Events Managers oversee event operations within hotels, resorts, convention centres, and hospitality venues while ensuring exceptional guest experiences and efficient service delivery.
Sports Event Manager: Sports Event Managers plan and manage sporting competitions, tournaments, marathons, and international sporting events by coordinating logistics, sponsorships, media relations, and audience engagement.
Festival and Cultural Events Coordinator: Festival and Cultural Events Coordinators organize cultural festivals, music events, art exhibitions, and community celebrations while managing performers, sponsors, government agencies, and public participation.
Event Marketing and Sponsorship Manager: Event Marketing and Sponsorship Managers develop promotional strategies, secure sponsorship agreements, manage partnerships, and execute integrated marketing campaigns to maximize event visibility and commercial success.
Tourism and Experience Consultant: Tourism and Experience Consultants advise tourism boards, event organizers, hospitality businesses, and destination management organizations on experience design, sustainable tourism strategies, event development, and customer engagement to enhance visitor satisfaction and long-term destination growth.
