Master of Public Health
The Master of Public Health (MPH) at Global Business School (GBS), Malta is a postgradu...
MBA in Marketing Management
St. Julians
INTAKE: Feb, May & Oct
Program Overview
The MBA in Marketing Management at Global Business School (GBS), Malta is designed to develop strategic marketing leaders capable of driving brand growth and business performance in competitive global markets. The program blends core MBA principles with advanced marketing strategies, digital transformation, and consumer behavior insights. It prepares graduates to manage marketing functions, lead cross-functional teams, and create value-driven marketing strategies aligned with organizational goals.
Curriculum: The curriculum combines essential MBA modules with specialized marketing-focused subjects. Students study strategic management, marketing strategy, consumer behavior, digital and social media marketing, brand management, market research, sales management, and data-driven marketing analytics. Practical learning is embedded through case studies, live projects, presentations, and strategic simulations, ensuring students gain hands-on experience in real-world marketing decision-making.
Research Focus: Research within the MBA in Marketing Management emphasizes market analysis, consumer insights, brand performance, and the impact of digital technologies on marketing effectiveness. Students explore research topics such as customer experience management, digital marketing optimization, market segmentation, and marketing metrics. The program strengthens analytical and research capabilities, enabling graduates to apply evidence-based strategies in marketing leadership roles.
Industry Engagement: GBS Malta encourages strong industry engagement through collaborations with marketing agencies, multinational companies, and business organizations. Students benefit from guest lectures by industry experts, workshops, case competitions, and applied consultancy-style projects. These opportunities help students understand current market trends, emerging technologies, and practical challenges faced by marketing professionals.
Global Perspective: The program offers a global perspective by addressing international marketing strategies and cross-cultural consumer behavior. Studying in Malta provides exposure to a multicultural academic environment and European business practices. Graduates are well prepared for global marketing roles in multinational organizations, startups, and international markets, with the ability to adapt strategies across diverse cultural and economic contexts.
Location
St. Julians
Score
IELTS 6
Tuition Fee
€ 10000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 50% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 60 or higher.
- PTE: Overall score of 52 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Global Business School (GBS), Malta, offers a variety of scholarships and financial support options to attract talented international students and make world-class business education accessible.
Merit-Based Scholarships: GBS Malta provides merit-based scholarships to international students who demonstrate outstanding academic achievements, strong leadership skills, and a commitment to personal and professional growth. These scholarships can cover a significant portion of tuition fees, encouraging top-performing students to join the institution.
Need-Based Financial Assistance: For students who require financial support, GBS Malta offers need-based assistance programs. These are designed to help students from diverse economic backgrounds access quality education without compromising on learning opportunities or campus experience.
Early-Bird and Enrollment Scholarships: Students who apply early or secure their enrollment ahead of deadlines may be eligible for early-bird scholarships. These scholarships reward proactive applicants with tuition discounts or additional benefits.
Graduates of the MBA in Marketing Management at Global Business School (GBS), Malta are prepared for leadership and strategic roles across diverse marketing and business environments.
Marketing Manager: Marketing Managers plan and execute integrated marketing strategies to promote products and services, manage budgets, and drive brand awareness and revenue growth.
Brand Manager: Brand Managers oversee brand positioning, identity, and performance, ensuring consistent messaging and long-term brand value across multiple channels.
Digital Marketing Manager: Digital Marketing Managers lead online marketing strategies, including social media, search engine marketing, content marketing, and digital campaign optimization.
Market Research Analyst: Market Research Analysts collect and analyze consumer and market data to support strategic marketing decisions and identify growth opportunities.
Sales and Business Development Manager: Sales and Business Development Managers develop customer acquisition strategies, manage key accounts, and expand market presence.
Product Marketing Manager: Product Marketing Managers focus on product positioning, go-to-market strategies, and aligning product features with customer needs and market demand.
Customer Experience Manager: Customer Experience Managers design and manage customer journeys to enhance satisfaction, loyalty, and long-term engagement with brands.
Marketing Communications Manager: Marketing Communications Managers manage promotional messaging, advertising campaigns, public relations, and corporate communications strategies.
International Marketing Manager: International Marketing Managers develop and adapt marketing strategies for global markets, considering cultural, economic, and regulatory differences.
Marketing Consultant: Marketing Consultants advise organizations on marketing strategy, brand development, digital transformation, and market expansion initiatives.
