MA in International Relations and Diplomacy
Schiller International University (SIU) in France offers a comprehensive Master’s...
BSc in International Marketing
Paris
INTAKE: September
Program Overview
Schiller International University (SIU) in France offers a comprehensive Bachelor of Science (BSc) in International Marketing, designed for students seeking to develop expertise in global marketing strategies, brand management, and consumer behavior across international markets. The program equips students with analytical, creative, and strategic skills necessary to navigate competitive global business environments and drive marketing success for multinational organizations. The France campus, located in a vibrant business and cultural hub, provides students with exposure to European marketing practices, international consumer trends, and cross-cultural business dynamics, preparing graduates for impactful careers in international marketing, digital marketing, and brand management.
Curriculum: The BSc in International Marketing at SIU France features an interdisciplinary curriculum combining core business knowledge with specialized marketing education. Core courses typically include Principles of Marketing, Consumer Behavior, International Business, Marketing Research, and Digital Marketing Fundamentals. Elective courses allow students to specialize in areas such as Brand Management, Social Media Marketing, E-commerce Marketing, Advertising Strategies, and Market Analytics. The curriculum emphasizes practical application through case studies, marketing projects, and experiential learning exercises, enabling students to develop the skills required to analyze markets, craft marketing strategies, and implement campaigns effectively in global contexts.
Research Focus: Research plays a crucial role in the BSc program, encouraging students to explore contemporary marketing challenges such as global branding, digital marketing analytics, consumer behavior trends, and cross-cultural advertising strategies. Students conduct independent and collaborative research projects under faculty guidance, developing critical thinking and analytical skills. The research component equips graduates to apply data-driven insights to marketing decisions, contribute to innovative strategies, and address practical challenges in international marketing environments.
Industry Engagement: SIU France maintains strong partnerships with multinational corporations, marketing agencies, and consulting firms to provide students with practical industry exposure. Students benefit from internships, workshops, guest lectures, and networking events that connect them with marketing professionals and industry leaders. These engagements allow students to gain real-world experience, apply classroom learning in practical contexts, and build professional networks that enhance career readiness in marketing, digital campaigns, and brand management roles.
Global Perspective: A defining feature of the BSc in International Marketing at SIU France is its emphasis on global awareness and cross-cultural understanding. The program fosters a multicultural learning environment, encouraging students and faculty from diverse backgrounds to collaborate on projects, case studies, and marketing strategies. The curriculum highlights international marketing standards, global consumer insights, and ethical considerations in advertising and branding. Study-abroad opportunities at SIU campuses in the United States, Spain, Germany, and the United Kingdom further broaden students’ global perspectives, providing exposure to diverse marketing practices, international campaigns, and global business strategies. Graduates are prepared to manage marketing initiatives, lead brand campaigns, and excel in international business environments.
Location
Paris
Score
IELTS 6
Tuition Fee
€ 15400
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
Schiller International University, France offers scholarship opportunities to support international students in achieving their academic goals while studying abroad. These scholarships are designed to recognize academic excellence, leadership potential, and commitment to global learning.
Merit-Based Scholarships: The university offers merit-based scholarships for international students who demonstrate outstanding academic performance, leadership qualities, and a strong commitment to their field of study. These scholarships aim to reward students who have consistently excelled in their previous education and show potential to contribute to the university’s diverse academic community.
Program-Specific Scholarships: Certain degree programs may provide program-specific scholarships for students with exceptional qualifications or relevant professional experience. These scholarships help attract high-achieving international students to specialized areas of study while encouraging excellence in global business, international relations, or other disciplines offered at the Paris campus.
Graduates of the Bachelor of Science (BSc) in International Marketing from Schiller International University, France, are equipped with the strategic, analytical, and creative skills required to excel in a wide range of professional roles within global marketing, advertising, and brand management.
Marketing Manager – International Markets: Graduates can develop and execute marketing strategies for multinational companies, analyzing global market trends, consumer behavior, and competitive positioning to drive brand growth.
Brand Manager: Professionals in this role manage the image, identity, and positioning of brands across international markets, ensuring consistent messaging and high customer engagement through campaigns and promotions.
Digital Marketing Specialist: Graduates may design, implement, and optimize digital marketing campaigns, including social media, search engine marketing, and content marketing, to increase online presence and drive customer acquisition.
Market Research Analyst: Professionals analyze market data, consumer trends, and competitor strategies to provide actionable insights that guide business decisions and marketing initiatives in international contexts.
Advertising Executive: Graduates may work with advertising agencies or in-house marketing teams to create and manage advertising campaigns, develop creative strategies, and ensure effective communication of brand messages.
Sales and Business Development Executive: Professionals in this role identify new business opportunities, develop client relationships, and implement marketing strategies to increase sales and expand market presence globally.
Social Media Manager: Graduates can oversee social media platforms for organizations, creating content, engaging audiences, analyzing metrics, and implementing campaigns to enhance brand visibility and customer loyalty.
Public Relations Specialist: Professionals manage communication between organizations and the public, crafting press releases, coordinating media events, and promoting positive brand reputation on a global scale.
E-commerce Marketing Manager: Graduates may develop and manage online sales platforms, optimize user experiences, implement digital campaigns, and analyze sales performance to drive revenue growth in e-commerce.
Marketing Consultant: Professionals advise businesses on marketing strategies, branding, market entry, and campaign optimization, providing insights to enhance competitiveness and achieve business objectives in international markets.
