Master of Business Administration in Finance
The Master of Business Administration in Finance at PSB Academy is designed to nurture ...
Bachelor of Communication
Singapore
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Communication (Year 2 Entry) at PSB Academy, Singapore, awarded by The University of Newcastle, Australia, is designed to provide students with advanced knowledge and practical skills in media, public relations, digital communication, and corporate communications. The program equips students with the ability to design, manage, and implement communication strategies across diverse platforms and industries. Graduates are prepared to engage audiences effectively, develop compelling content, and contribute to strategic decision-making in communication and media roles globally.
Curriculum: The curriculum integrates core communication theories with specialised modules in media management, digital marketing, public relations, journalism, corporate communication, and strategic communication. Applied learning through projects, simulations, presentations, and collaborative assignments ensures students develop practical skills in content creation, storytelling, and audience engagement.
Research Focus: The program emphasises research in media trends, audience behaviour, digital analytics, and communication strategy effectiveness. Students undertake applied research projects that enhance critical thinking, data-driven decision-making, and problem-solving capabilities, preparing them for professional roles requiring strategic communication insights.
Industry Engagement: PSB Academy partners with media organisations, PR agencies, marketing firms, and corporate communication departments to provide students with practical exposure. Internships, workshops, guest lectures, and project collaborations allow students to gain industry insights, apply theoretical knowledge in real-world contexts, and build professional networks to enhance career readiness.
Global Perspective: The program fosters an international outlook, equipping graduates to operate across multicultural and global communication environments. Students learn about international media regulations, cross-cultural communication, global digital trends, and emerging practices in corporate and media communications. The internationally recognised degree from The University of Newcastle prepares graduates to pursue careers in communication and media worldwide.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 25503
Undergraduate Entry Requirements
Application Fee: SGD 490
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.
Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.
Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.
Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.
Graduates of the Bachelor of Communication (Awarded by The University of Newcastle, Australia) – Year 2 Entry from PSB Academy, Singapore are prepared to pursue professional roles across media, digital communication, public relations, and corporate communications. The program equips students with strategic, creative, and practical skills to engage audiences, craft compelling content, and implement effective communication strategies across industries.
Public Relations Specialist: PR Specialists manage the public image of organisations, design campaigns, and maintain positive relationships with stakeholders and the media.
Corporate Communication Executive: Corporate Communication professionals handle internal and external messaging, ensuring alignment with organisational objectives and brand identity.
Content Strategist / Digital Content Manager: Content Strategists plan, create, and manage digital content to engage audiences, enhance brand presence, and drive marketing objectives.
Social Media Manager: Social Media Managers develop and execute campaigns, analyse engagement metrics, and optimise content strategies across social media platforms.
Marketing Communications Executive: Marketing Communications professionals design promotional campaigns, advertising strategies, and brand messaging to support marketing and sales initiatives.
Journalist / Reporter: Journalists research, report, and publish news stories across print, broadcast, and digital platforms, delivering accurate and engaging content.
Media Planner / Analyst: Media Planners analyse audience behaviour and media channels, ensuring strategic placement of advertisements and content for maximum impact.
Event & Promotions Manager: Event Managers plan and execute corporate events, product launches, and promotional activities to enhance brand visibility and stakeholder engagement.
Advertising Executive: Advertising professionals develop creative campaigns, coordinate with clients and agencies, and implement strategies to promote products and services effectively.
Communications Consultant: Communications Consultants provide strategic guidance to organisations on branding, messaging, crisis communication, and stakeholder engagement.
