Master of Business Administration in Finance
The Master of Business Administration in Finance at PSB Academy is designed to nurture ...
Bachelor of Communication
Singapore
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Communication (Year 1 Entry) at PSB Academy, Singapore, awarded by The University of Newcastle, Australia, is designed to equip students with comprehensive skills in media, communication, public relations, and digital content creation. The program prepares students to effectively convey messages, develop impactful media strategies, and engage with diverse audiences across multiple platforms. Graduates gain both theoretical knowledge and practical expertise to pursue successful careers in communication, media management, marketing, and corporate communications in a rapidly evolving global landscape.
Curriculum: The curriculum blends core communication principles with specialised modules in media studies, digital marketing, public relations, journalism, corporate communication, and strategic communication. Applied learning is emphasised through projects, media simulations, presentations, and collaborative assignments, enabling students to develop practical skills in storytelling, content creation, and audience engagement.
Research Focus: The program encourages research in communication strategies, media trends, audience behaviour, and digital media analytics. Students undertake research projects that enhance critical thinking, data-driven decision-making, and innovative problem-solving, preparing them for professional roles that require strategic communication insights.
Industry Engagement: PSB Academy collaborates with media organisations, PR agencies, digital marketing firms, and corporate communication departments to provide students with real-world exposure. Internships, workshops, seminars, and guest lectures offer opportunities to apply classroom knowledge, gain industry insights, and build professional networks that enhance career readiness.
Global Perspective: The program integrates a global outlook, preparing graduates to operate in multicultural environments and across international media landscapes. Students learn about global communication standards, cross-cultural messaging, international media regulations, and emerging trends in digital communication. The University of Newcastle degree, internationally recognised, equips graduates with the skills to pursue communication careers worldwide.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 21487
Undergraduate Entry Requirements
Application Fee: SGD 490
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.
Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.
Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.
Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.
Graduates of the Bachelor of Communication (Awarded by The University of Newcastle, Australia) – Year 1 Entry from PSB Academy, Singapore are equipped with practical and strategic skills in media, communication, digital content, and public relations. The program prepares students for diverse roles where they can develop, manage, and execute communication strategies, engage with target audiences, and create impactful media content across industries.
Public Relations Specialist: PR Specialists manage an organisation’s public image, develop media campaigns, and maintain positive relationships with stakeholders.
Corporate Communication Executive: Corporate Communication professionals handle internal and external communications, crafting messages that align with organisational goals.
Content Strategist / Digital Content Manager: Content Strategists plan, create, and manage digital content across websites, social media, and other platforms to engage audiences and drive brand growth.
Social Media Manager: Social Media Managers design, implement, and monitor social media campaigns, analysing engagement metrics to optimise reach and impact.
Marketing Communications Executive: Marketing Communications professionals develop promotional campaigns, advertising strategies, and brand messaging to support sales and marketing objectives.
Journalist / Reporter: Journalists research, write, and report news stories across print, broadcast, and digital media platforms, delivering accurate and engaging content.
Media Planner / Analyst: Media Planners analyse media channels, audience behaviour, and campaign performance to strategically place advertisements and content for maximum impact.
Event & Promotions Manager: Event Managers plan, organise, and execute corporate events, launches, and promotional activities to enhance brand visibility and stakeholder engagement.
Advertising Executive: Advertising professionals develop creative campaigns, collaborate with clients and agencies, and execute strategies to promote products and services effectively.
Communications Consultant: Communications Consultants provide strategic advice to organisations on branding, messaging, crisis communication, and stakeholder engagement.
