Bachelor of Business in Business Analytics

Singapore

 

INTAKE: Mar, Jul & Nov

Program Overview

The Bachelor of Business in Business Analytics [16 Modules] (Year 1 Entry) at PSB Academy, Singapore, awarded by Massey University, New Zealand, is designed to provide students with a comprehensive foundation in business analytics, data-driven decision-making, and strategic management. The 16-module structure allows for a deeper exploration of analytics concepts, business intelligence, and applied data techniques. Students develop critical skills in statistical analysis, predictive modelling, data visualisation, and database management, enabling them to transform complex datasets into actionable insights that drive business performance across industries such as finance, marketing, operations, and consulting.

Curriculum: The 16-module curriculum combines core business principles with specialised business analytics subjects. Students study data analytics, business intelligence, statistical methods, predictive modelling, database management, decision-making strategies, and data visualisation. The program also integrates business strategy, project management, applied analytics projects, and real-world case studies. Through practical assignments and collaborative projects, students gain hands-on experience in analysing data and applying analytics to solve real business challenges.

Research Focus: The program emphasises applied research in business analytics, focusing on data-driven decision-making, predictive modelling, and optimisation of business operations. Students undertake research projects analysing consumer behaviour, market trends, financial performance, and operational efficiency. This approach develops critical thinking, analytical reasoning, and evidence-based decision-making skills essential for modern business environments.

Industry Engagement: PSB Academy collaborates with industry partners including multinational corporations, consulting firms, and analytics-driven organisations to provide students with exposure to professional environments. Internships, workshops, guest lectures, and collaborative projects allow students to gain practical experience, develop professional networks, and understand the application of analytics in real-world business contexts.

Global Perspective: The program integrates an international outlook, preparing graduates for careers in global business and analytics environments. Students learn about international business practices, cross-cultural decision-making, global market analytics, and emerging trends in data-driven business strategies. The Massey University degree, internationally recognised, enhances career mobility and equips graduates to take on analytics and business intelligence roles worldwide.

Pollster Education

Location

Singapore

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

SGD 14386

Undergraduate Entry Requirements

Application Fee: SGD 490

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 56 or higher.

PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.

Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.

Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.

Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.

Graduates of the Bachelor of Business in Business Analytics [16 Modules] (Awarded by Massey University, New Zealand) – Year 1 Entry from PSB Academy, Singapore are equipped with comprehensive skills in data analysis, business intelligence, and strategic decision-making. The program prepares students for careers across analytics, finance, marketing, operations, and consulting, enabling them to leverage data to inform business strategies and improve organisational performance globally.

Data Analyst: Data Analysts interpret and analyse complex datasets, generate actionable insights, and support decision-making in various business sectors.

Business Intelligence (BI) Analyst: BI Analysts design and implement business intelligence solutions, develop dashboards, and report on organisational performance metrics to inform strategic decisions.

Business Analytics Consultant: Business Analytics Consultants advise organisations on optimising operations and improving efficiency through data-driven strategies.

Marketing Analyst: Marketing Analysts use data to evaluate marketing campaigns, understand customer behaviour, and recommend strategies to enhance return on investment.

Operations Analyst: Operations Analysts examine business processes, identify inefficiencies, and provide data-driven solutions to enhance productivity and workflow.

Financial Analyst: Financial Analysts analyse financial data, forecast trends, and provide insights to guide investment, budgeting, and strategic decisions.

Data Scientist: Data Scientists develop predictive models, apply machine learning algorithms, and extract insights from large datasets to solve complex business problems.

Project Analyst: Project Analysts monitor project performance, manage risks, and use data to ensure projects meet business objectives efficiently.

Supply Chain Analyst: Supply Chain Analysts analyse supply chain data, optimise logistics, and improve operational efficiency and cost-effectiveness.

Entrepreneur / Analytics Business Owner: Graduates can leverage their analytics expertise to establish or manage data-driven businesses, offering consulting services, analytics solutions, or innovative digital products.


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