Bachelor of Business in Business Analytics

Singapore

 

INTAKE: Mar, Jul & Nov

Program Overview

The Bachelor of Business in Business Analytics [12 Modules] (Year 2 Entry) at PSB Academy, Singapore, awarded by Massey University, New Zealand, is designed to equip students with the skills and knowledge required to analyse, interpret, and leverage data for strategic business decision-making. The program prepares graduates for roles in business intelligence, data-driven management, and analytics across industries such as finance, marketing, supply chain, and consulting. Students develop proficiency in statistical analysis, data visualisation, predictive modelling, and database management, enabling them to transform complex data into actionable insights for organisational growth.

Curriculum: The 12-module curriculum combines core business principles with specialised business analytics subjects. Students study data analytics, statistical methods, predictive modelling, database management, business intelligence, decision-making strategies, and visualisation techniques. The program also includes modules in business strategy, project management, and applied analytics projects. Through case studies, simulations, and collaborative assignments, students gain hands-on experience in analysing real-world business data and applying analytics solutions to improve performance.

Research Focus: The program emphasises applied research in business analytics, focusing on data-driven decision-making, predictive modelling, and optimisation of business processes. Students undertake research projects analysing market trends, consumer behaviour, operational performance, and business outcomes. This approach enhances analytical thinking, problem-solving skills, and the ability to make evidence-based recommendations in business contexts.

Industry Engagement: PSB Academy maintains partnerships with multinational corporations, consulting firms, and analytics-driven enterprises to provide students with industry exposure. Internships, workshops, guest lectures, and collaborative projects enable students to gain practical experience, develop professional networks, and understand industry standards in business analytics.

Global Perspective: The program incorporates an international outlook, preparing graduates to work in global business environments. Students learn about international business practices, cross-cultural decision-making, global market analytics, and emerging trends in data-driven business strategies. The Massey University degree, internationally recognised, enhances employability and equips graduates to take on business analytics roles worldwide.

Pollster Education

Location

Singapore

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

SGD 22014

Undergraduate Entry Requirements

Application Fee: SGD 490

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • PTE: Overall score of 56 or higher.

PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.

Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.

Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.

Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.

Graduates of the Bachelor of Business in Business Analytics [12 Modules] (Awarded by Massey University, New Zealand) – Year 2 Entry from PSB Academy, Singapore are equipped with advanced skills in data analysis, business intelligence, and strategic decision-making. The program prepares students for diverse roles in analytics, consulting, finance, marketing, and operations, enabling them to leverage data to drive business performance and deliver actionable insights in a global context.

Data Analyst: Data Analysts interpret complex datasets, generate actionable insights, and support business decision-making across various industries.

Business Intelligence (BI) Analyst: BI Analysts design and implement business intelligence solutions, create dashboards, and report on organisational performance metrics.

Business Analytics Consultant: Business Analytics Consultants advise organisations on data-driven strategies, optimising operations, and improving efficiency through analytics solutions.

Marketing Analyst: Marketing Analysts use data to evaluate campaign effectiveness, understand customer behaviour, and recommend strategies to enhance marketing ROI.

Operations Analyst: Operations Analysts analyse business processes, identify inefficiencies, and provide data-driven solutions to improve productivity and workflow.

Financial Analyst: Financial Analysts assess financial data, forecast trends, and provide insights to guide investment, budgeting, and strategic decisions.

Data Scientist: Data Scientists develop predictive models, apply machine learning algorithms, and extract insights from large datasets to solve complex business problems.

Project Analyst: Project Analysts use data to monitor project performance, manage risks, and ensure projects meet business objectives efficiently.

Supply Chain Analyst: Supply Chain Analysts analyse supply chain data, optimise logistics, and improve operational efficiency and cost-effectiveness.

Entrepreneur / Analytics Business Owner: Graduates can leverage their analytics expertise to establish or manage data-driven businesses, offering consulting, analytics services, or innovative digital solutions.


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