Bachelor of Arts with Honours in Media and Communications

The Bachelor of Arts with Honours in Media and Communications (Year 2 Entry) at PSB Academy, Singapore, awarded by Coventry University, is designed to equip students with in-depth knowledge and practical skills in media production, digital communication, and strategic media management. The program prepares graduates to work across diverse media platforms, including digital media, broadcasting, journalism, public relations, and content creation. Students develop critical thinking, creativity, and communication skills, enabling them to engage audiences effectively and manage media projects in dynamic global environments.

Curriculum: The curriculum integrates core communication principles with specialised media modules. Students study digital media production, journalism, public relations, marketing communications, media ethics, and storytelling techniques. The program also covers social media strategy, multimedia design, media law, and audience analysis. Through practical projects, case studies, and collaborative assignments, students gain hands-on experience in creating, managing, and evaluating media campaigns across multiple platforms.

Research Focus: Research in the program emphasises media trends, audience behaviour, and the impact of digital technologies on communication strategies. Students undertake research projects exploring areas such as media analytics, brand communication, content effectiveness, and emerging digital platforms. The research component develops analytical thinking, problem-solving, and evidence-based decision-making skills, enabling graduates to design effective communication strategies.

Industry Engagement: PSB Academy collaborates with media agencies, broadcasting companies, PR firms, and digital content platforms to provide students with industry exposure. Guest lectures, workshops, seminars, and internship opportunities allow students to gain professional experience, develop industry networks, and understand current best practices in media and communications.

Global Perspective: The program incorporates an international outlook, preparing graduates to work in multicultural and cross-border media environments. Students learn about global media standards, international communication strategies, digital media trends, and cross-cultural audience engagement. The Coventry University degree, internationally recognised, enhances employability and equips graduates to manage media and communication projects in diverse global markets.

Undergraduate Entry Requirements

Application Fee: SGD 490

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of  6.0 or 6.5 with a minimum of 6.0 in each component.

PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.

Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.

Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.

Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.

Graduates of the Bachelor of Arts with Honours in Media and Communications (Coventry University) (Year 2 Entry) from PSB Academy, Singapore are equipped with advanced skills in digital media, strategic communication, content creation, and media management. 

Media Content Producer: Media Content Producers create and manage multimedia content for television, digital platforms, and social media, ensuring high-quality and engaging productions.

Digital Marketing Specialist: Digital Marketing Specialists develop and implement online campaigns, social media strategies, and content marketing initiatives to enhance brand visibility and engagement.

Public Relations (PR) Executive: PR Executives manage corporate communications, media relations, and public image campaigns, ensuring positive brand representation and stakeholder engagement.

Social Media Manager: Social Media Managers oversee social media platforms, develop content strategies, analyse performance metrics, and engage online communities to strengthen brand presence.

Journalist / Reporter: Journalists research, write, and report news stories for print, online, and broadcast media, maintaining accuracy, credibility, and audience engagement.

Broadcast Producer / Coordinator: Broadcast Producers coordinate television or radio programs, manage production schedules, and ensure content quality and delivery for broadcast audiences.

Communications Consultant: Communications Consultants advise organisations on communication strategies, media campaigns, and messaging to effectively reach target audiences.

Media Analyst: Media Analysts evaluate audience data, campaign performance, and market trends to provide actionable insights for media planning and content optimisation.

Content Strategist: Content Strategists develop content plans, create editorial calendars, and ensure messaging aligns with organisational goals and audience preferences.

Creative Director / Media Entrepreneur: Graduates can launch or manage media ventures, creative agencies, or digital platforms, applying strategic, creative, and managerial skills to deliver innovative media solutions.