Master of Business Administration in Finance
The Master of Business Administration in Finance at PSB Academy is designed to nurture ...
Bachelor of Arts with Honours in International Hospitality and Tourism Management
Singapore
INTAKE: Mar, Jul & Nov
Program Overview
The Bachelor of Arts with Honours in International Hospitality and Tourism Management (Year 2 Entry) at PSB Academy, Singapore, awarded by Coventry University, is designed to equip students with comprehensive knowledge and practical skills for the global hospitality and tourism industry. The program prepares graduates to manage hotels, resorts, tourism operations, and hospitality businesses effectively while delivering exceptional guest experiences. Students gain expertise in service management, event planning, sustainable tourism, and business operations, enabling them to take on leadership roles in diverse international hospitality and tourism settings.
Curriculum: The curriculum integrates core hospitality and tourism management principles with specialised modules in international hospitality, tourism marketing, event management, and sustainable tourism practices. Students study hospitality operations, food and beverage management, customer experience management, revenue management, and cross-cultural communication. Practical learning through case studies, simulations, industry projects, and internships equips students with real-world skills required to manage operations and drive business growth in hospitality and tourism sectors.
Research Focus: Research within the program emphasises service quality, customer satisfaction, and operational efficiency in hospitality and tourism management. Students undertake projects analysing market trends, consumer behaviour, tourism development strategies, and sustainable practices. The research component enhances analytical thinking, problem-solving, and evidence-based decision-making skills, preparing graduates to address industry challenges effectively.
Industry Engagement: PSB Academy collaborates with hotels, resorts, travel agencies, and tourism boards to provide students with practical exposure. Workshops, guest lectures, seminars, and internships allow students to gain hands-on experience, develop professional networks, and understand current industry standards and best practices. Industry projects help students apply theoretical knowledge to real-world hospitality and tourism challenges.
Global Perspective: The program incorporates an international outlook, preparing graduates to work in multicultural and cross-border hospitality and tourism environments. Students learn about international tourism policies, global hospitality standards, sustainable tourism development, and cross-cultural management practices. The Coventry University degree, internationally recognised, enhances employability and equips graduates with the skills to manage hospitality and tourism operations in diverse global markets.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 18767
Undergraduate Entry Requirements
Application Fee: SGD 490
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.
Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.
Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.
Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.
Graduates of the Bachelor of Arts with Honours in International Hospitality and Tourism Management (Coventry University) (Year 2 Entry) from PSB Academy, Singapore are equipped with advanced knowledge and practical skills in global hospitality, tourism operations, and service management. The program prepares students to take on leadership roles in hotels, resorts, travel agencies, and tourism organisations, enabling them to deliver exceptional customer experiences and manage business operations efficiently in international markets.
Hotel Manager: Hotel Managers oversee daily operations, manage staff, optimise revenue, and ensure high standards of guest service and satisfaction.
Resort Manager: Resort Managers coordinate all aspects of resort operations, including accommodation, food and beverage, recreational services, and guest experiences.
Tourism Development Officer: Tourism Development Officers plan, develop, and promote tourism projects, attractions, and services to enhance visitor experiences and economic growth.
Event Manager: Event Managers organise and manage conferences, exhibitions, and special events, ensuring seamless execution and high-quality service delivery.
Travel and Tour Manager: Travel and Tour Managers design and manage travel packages, coordinate logistics, and provide exceptional customer service for domestic and international clients.
Food and Beverage Manager: F&B Managers oversee restaurant and catering operations, manage staff, control budgets, and ensure quality standards and customer satisfaction.
Guest Relations Manager: Guest Relations Managers enhance customer experiences, handle complaints, and implement service strategies to maintain high levels of guest satisfaction and loyalty.
Tourism Marketing Specialist: Tourism Marketing Specialists develop marketing campaigns, digital promotions, and branding strategies to attract tourists and boost destination visibility.
Hospitality Consultant: Hospitality Consultants advise businesses on operational efficiency, service improvement, and strategic planning within hotels, resorts, or tourism organisations.
Entrepreneur / Hospitality Business Owner: Graduates can establish or manage their own hospitality or tourism ventures, applying industry expertise and business skills to develop innovative services or experiences.
