Master of Business Administration in Finance
The Master of Business Administration in Finance at PSB Academy is designed to nurture ...
Bachelor of Arts with Honours in Digital Marketing
Singapore
INTAKE: Mar, Jul & Nov
Program Overview
The Bachelor of Arts with Honours in Digital Marketing (Year 2 Entry) at PSB Academy, Singapore, awarded by Coventry University, is designed to prepare students for careers in the fast-growing digital marketing and online business landscape. The program equips graduates with practical skills in digital strategy, social media marketing, search engine optimisation, content creation, and data-driven marketing analytics. Students learn to develop innovative marketing campaigns, engage global audiences, and measure campaign effectiveness, making them highly competitive for roles in modern marketing and business environments.
Curriculum: The curriculum combines core marketing principles with specialised digital marketing modules. Students study digital strategy, social media marketing, search engine optimisation (SEO), content marketing, web analytics, email marketing, and e-commerce. The program also covers consumer behaviour, brand management, marketing ethics, and project management. Through case studies, simulations, and hands-on projects, students develop practical skills to implement effective digital marketing campaigns in real-world scenarios.
Research Focus: Research within the program emphasises data-driven marketing, digital consumer insights, and online campaign optimisation. Students undertake projects analysing digital trends, evaluating campaign performance, and investigating user behaviour on online platforms. The research component enhances critical thinking, analytical skills, and evidence-based decision-making for developing innovative marketing solutions.
Industry Engagement: PSB Academy collaborates with marketing agencies, tech companies, and corporate partners to provide students with industry exposure. Guest lectures, workshops, seminars, and internship opportunities allow students to gain practical experience, learn industry best practices, and build professional networks. Real-world project collaborations enable students to apply theoretical knowledge to current digital marketing challenges.
Global Perspective: The program integrates an international outlook, preparing graduates to operate in global digital markets. Students learn about international digital marketing standards, cross-cultural consumer behaviour, global e-commerce trends, and regulatory considerations. The Coventry University degree, internationally recognised, enhances career mobility and equips graduates to manage digital marketing strategies for multinational organisations and global brands.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 18767
Undergraduate Entry Requirements
Application Fee: SGD 490
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.
Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.
Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.
Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.
Graduates of the Bachelor of Arts with Honours in Digital Marketing (Coventry University) (Year 2 Entry) from PSB Academy, Singapore are equipped with advanced skills in digital marketing strategy, social media management, analytics, and content creation.
Digital Marketing Executive: Digital Marketing Executives plan and implement online marketing campaigns, manage social media accounts, and analyse campaign performance to increase brand visibility and engagement.
Social Media Manager: Social Media Managers develop content strategies, manage platforms, and monitor user engagement to enhance brand presence and foster community interaction.
SEO Specialist: SEO Specialists optimise website content and structure to improve search engine rankings, drive organic traffic, and enhance online visibility.
Content Marketing Specialist: Content Marketing Specialists create, manage, and distribute compelling content across digital platforms to attract and retain customers.
Email Marketing Manager: Email Marketing Managers design, implement, and track targeted email campaigns to nurture leads, improve customer retention, and drive conversions.
Digital Analytics Manager: Digital Analytics Managers analyse online data, interpret user behaviour, and provide actionable insights to optimise marketing strategies and ROI.
E-commerce Manager: E-commerce Managers oversee online sales channels, manage product listings, implement digital campaigns, and optimise the user experience to increase revenue.
Brand Strategist: Brand Strategists develop and execute digital branding initiatives, ensuring consistent messaging and engagement across online channels.
Marketing Consultant: Marketing Consultants advise businesses on digital marketing strategies, campaign optimisation, and online growth opportunities.
Entrepreneur / Digital Business Owner: Graduates can launch or manage their own digital ventures, applying marketing expertise and strategic insight to develop innovative products or services in online markets.
