Master of Business Administration in Finance
The Master of Business Administration in Finance at PSB Academy is designed to nurture ...
Bachelor of Arts with Honours in Business and Marketing
Singapore
INTAKE: Mar, Jul & Nov
Program Overview
The Bachelor of Arts with Honours in Business and Marketing (Year 2 Entry) at PSB Academy, Singapore, awarded by Coventry University, is designed to provide students with a strong foundation in modern business practices and marketing strategies. The program prepares graduates to understand consumer behaviour, develop effective marketing campaigns, and manage business operations in a global context. Students gain essential skills in strategic planning, digital marketing, brand management, and market analysis, equipping them to excel in dynamic business environments and pursue leadership roles in marketing and corporate management.
Curriculum: The curriculum integrates core business principles with specialised marketing modules. Students study marketing strategy, consumer behaviour, brand management, digital marketing, international business, and business communication. The program also covers business ethics, project management, and data-driven decision-making. Through case studies, group projects, and applied marketing exercises, students develop practical skills to design and implement effective business and marketing strategies.
Research Focus: Research in the program emphasises applied marketing, consumer insights, and business innovation. Students engage in research projects that explore market trends, customer behaviour analysis, advertising effectiveness, and strategic business solutions. The research component fosters critical thinking, analytical skills, and evidence-based decision-making to address real-world business challenges.
Industry Engagement: PSB Academy collaborates with corporate partners, marketing agencies, and multinational organisations to provide students with industry-relevant exposure. Guest lectures, workshops, seminars, and internship opportunities allow students to gain practical insights, build professional networks, and develop skills aligned with current business and marketing practices.
Global Perspective: The program incorporates a global outlook, preparing students to operate in international business environments. Students learn about global marketing standards, cross-cultural management, international trade, and emerging business trends. The Coventry University degree, internationally recognised, enhances graduates’ career mobility and equips them with the skills to manage business and marketing operations in diverse, multicultural markets worldwide.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 18767
Undergraduate Entry Requirements
Application Fee: SGD 490
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 56 or higher.
PSB Academy in Singapore offers a variety of scholarships and financial aid programs specifically designed to support international students. These scholarships aim to reward academic excellence, leadership potential, and outstanding achievements while making quality education more accessible for students from around the world.
Merit-Based Scholarships: International students who demonstrate exceptional academic performance are eligible for merit-based scholarships. These scholarships recognize top-performing students and may cover a significant portion of tuition fees, reducing the financial burden and encouraging continued excellence.
Leadership and Achievement Awards: PSB Academy also provides scholarships for students who show outstanding leadership qualities, community involvement, or professional accomplishments. These awards encourage students to contribute positively to both campus life and society at large.
Program-Specific Scholarships: Certain programs at PSB Academy, such as business, engineering, or life sciences, may have dedicated scholarships for international students. These are designed to attract talented students to high-demand fields, promoting skill development in sectors critical to global industries.
Graduates of the Bachelor of Arts with Honours in Business and Marketing (Coventry University) (Year 2 Entry) from PSB Academy, Singapore are equipped with comprehensive knowledge in business management, marketing strategies, and consumer engagement. The program prepares students to take on strategic, analytical, and creative roles in marketing, branding, and business operations.
Marketing Executive: Marketing Executives plan and execute marketing campaigns, manage promotional activities, and monitor performance metrics to drive brand awareness and customer engagement.
Brand Manager: Brand Managers develop and implement strategies to build and maintain strong brand identities, oversee marketing communications, and ensure brand consistency across channels.
Digital Marketing Specialist: Digital Marketing Specialists manage online marketing efforts, including social media campaigns, SEO, email marketing, and content strategy to maximise digital reach and engagement.
Market Research Analyst: Market Research Analysts collect and analyse data on consumer behaviour, market trends, and competitors to provide actionable insights that inform business and marketing strategies.
Business Development Executive: Business Development Executives identify growth opportunities, build client relationships, and develop strategies to expand market presence and revenue streams.
Sales & Marketing Manager: Sales and Marketing Managers lead teams to achieve sales targets, design promotional campaigns, and align marketing strategies with organisational goals.
Advertising Executive: Advertising Executives create, implement, and manage advertising campaigns across various media platforms to promote products and services effectively.
Public Relations (PR) Officer: PR Officers manage corporate communications, handle media relations, and develop strategies to maintain a positive brand image and stakeholder engagement.
Entrepreneur / Business Owner: Graduates can launch or manage their own business ventures, applying marketing and business management expertise to develop innovative products and services.
Customer Relationship Manager: Customer Relationship Managers oversee client interactions, develop loyalty programs, and implement strategies to enhance customer satisfaction and retention.
