Master of Global Business
The Master of Global Business (MGB) program at S P Jain School...
Master of Global Business- Global Marketing Management
Singapore
INTAKE: Jan, Feb, Jun & Oct
Program Overview
The Master of Global Business (Global Marketing Management) at S P Jain School of Global Management, Singapore is designed for professionals and graduates seeking advanced expertise in international marketing, brand management, and global business strategy. The program equips students with comprehensive knowledge of marketing analytics, digital marketing, consumer behavior, and strategic decision-making. Graduates are prepared to take leadership roles in multinational corporations, global marketing agencies, and international business enterprises, applying innovative marketing strategies to drive growth in diverse markets.
Curriculum: The curriculum combines core and specialized modules, including Global Marketing Strategy, Digital Marketing, Brand Management, Consumer Behavior, Marketing Analytics, International Business Strategy, and Strategic Marketing Communication. Students engage in practical projects, case studies, and simulations that replicate real-world marketing challenges, allowing them to apply theoretical knowledge to practical business scenarios and develop effective marketing solutions.
Research Focus: The program emphasizes research-oriented learning, requiring students to undertake independent projects or dissertations on topics such as global market trends, brand strategy, digital marketing innovations, and consumer insights. This research component enhances analytical thinking, problem-solving, and data-driven decision-making skills, enabling graduates to address complex marketing challenges effectively.
Industry Engagement: S P Jain ensures strong industry engagement through internships, live projects, workshops, and guest lectures from marketing professionals and industry leaders. Students gain practical exposure to global marketing campaigns, consumer analytics, market research, and brand strategy development, bridging the gap between academic learning and industry requirements.
Global Perspective: The program integrates a global perspective, exposing students to international marketing regulations, cross-cultural consumer behavior, global branding strategies, and international business practices. Graduates develop the ability to operate in multicultural environments and make strategic marketing decisions for multinational organizations.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 28515
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 60 or higher.
Standardized Test Requirements
- GRE (Graduate Record Examination): A minimum score of 320 is required for the GRE.
- GMAT (Graduate Management Admission Test): A minimum score of 650 is required for the GMAT.
S P Jain School of Global Management (SPJSGM), Singapore, provides a variety of scholarship opportunities for international students to support academic excellence, leadership potential, and global career aspirations. These scholarships are designed to make quality education more accessible while recognizing outstanding talent and achievements.
Merit-Based Scholarships: SPJSGM offers merit-based scholarships to international students who demonstrate exceptional academic performance and strong leadership qualities. These scholarships typically cover a portion of tuition fees and are awarded based on the student’s previous academic achievements, test scores, and overall potential to excel in a global business environment.
Leadership and Excellence Scholarships: These scholarships are aimed at students who have shown remarkable leadership abilities, entrepreneurial spirit, or significant contributions to their community or organizations. Applicants are evaluated on their ability to lead, innovate, and make a positive impact both on campus and in the broader global community.
Graduates of the Master of Global Business (Global Marketing Management) at S P Jain School of Global Management, Singapore gain advanced expertise in international marketing strategy, brand management, digital marketing, and global business operations.
Global Marketing Manager: Develops and executes marketing strategies for international markets, oversees brand positioning, and drives market expansion initiatives.
Brand Manager: Responsible for managing brand identity, campaigns, product positioning, and ensuring consistent messaging across global markets.
Digital Marketing Manager: Designs and manages digital campaigns, SEO/SEM strategies, social media marketing, and online brand engagement initiatives.
Market Research Analyst: Conducts research on consumer behavior, market trends, and competitor activities to support strategic marketing decisions.
Product Manager – International Markets: Oversees the development, launch, and lifecycle management of products in global markets, ensuring alignment with customer needs.
Marketing Consultant: Provides advisory services on marketing strategy, digital campaigns, brand management, and market entry for international clients.
Business Development Manager: Identifies and develops new business opportunities, builds client relationships, and drives revenue growth in global markets.
Customer Experience Manager: Focuses on improving customer satisfaction, engagement, and loyalty through innovative marketing and service strategies.
Entrepreneur / Marketing Venture Founder: Graduates can launch marketing agencies, digital consultancy firms, or brand management ventures leveraging global marketing knowledge.
Corporate Communications Manager: Manages corporate messaging, PR campaigns, and media relations for multinational organizations, ensuring brand consistency and market visibility.
