Master of Communication - Data and Communication Specialisation

Postgraduate Entry Requirements

Application Fee: SGD 55

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.

English Language Proficiency:

• IELTS: Overall band score of  7.0 with a minimum of 6.5 in each component.
• TOEFL: Overall score of 100 or higher.

The National University of Singapore (NUS) offers a range of competitive scholarships designed to support outstanding international students academically, financially, and professionally. These scholarships help reduce tuition costs and provide valuable recognition for academic excellence and leadership potential.

Merit-Based Scholarships: NUS provides prestigious merit-based awards for high-achieving international students entering undergraduate or postgraduate programs. These scholarships typically cover partial or full tuition fees and may include annual living allowances.

Need-Based Financial Support: International students with financial constraints may apply for selected need-based assistance programs. These options help reduce the financial burden of tuition and living expenses, ensuring qualified students can continue their studies without interruption.

Graduates of the Master of Communication – Data and Communication Specialisation from the National University of Singapore (NUS) gain advanced expertise in communication strategies, data analytics, media technologies, and digital communication research. The program prepares students for high-impact roles across the communication, media, technology, corporate, and public sectors, where data-driven insights and communication excellence are essential.

Digital Communication Strategist: A Digital Communication Strategist uses data insights to plan, execute, and refine communication campaigns across digital platforms such as social media, websites, email, and mobile applications. This role involves segmenting audiences, understanding user journeys, analysing campaign performance, and optimizing communication touchpoints. Strategists work closely with marketing, creative, and analytics teams to produce integrated communication strategies that drive engagement and brand visibility.

Media Analyst / Researcher: A Media Analyst interprets media consumption trends, audience demographics, behavioural patterns, and engagement metrics from multiple data sources. They evaluate which platforms, messages, and content formats perform best. Researchers prepare reports for media planning, content development, advertising strategies, and corporate communication initiatives. Their insights help organisations allocate media budgets effectively and create targeted messaging.

Corporate Communications Manager: Corporate Communications Managers craft and manage internal and external communication strategies, ensuring that every message aligns with organisational goals and stakeholder expectations. With data-analysis skills, they assess communication impact, measure audience perception, and refine messaging strategies. They oversee press releases, corporate announcements, crisis communication plans, and reputation management, often collaborating with senior leadership.

Brand Data Manager: Brand Data Managers collect, organise, and interpret data related to brand performance, customer sentiment, and competitive benchmarking. They track brand equity metrics, evaluate consumer touchpoints, and map perception trends. These insights help marketers and communication teams strengthen brand positioning, loyalty, and customer engagement. This role blends branding strategy with analytical expertise to ensure data-driven decision-making.

Social Media Analyst: Social Media Analysts study social platform data, engagement trends, audience reactions, and content performance. They use tools like analytics dashboards, social listening software, and sentiment analysis platforms to monitor brand presence. Their role includes identifying trending topics, developing insights on audience behaviour, and recommending content improvements. They support social media managers in shaping impactful communication strategies.

Public Relations (PR) Consultant: PR Consultants help organisations build and maintain a strong public image. Using data-driven communication, they evaluate media sentiment, track public feedback, assess crisis risks, and draft strategic PR responses. Their work includes managing press relations, creating communication materials, developing public engagement strategies, and advising on brand reputation during crises. Their ability to interpret data ensures proactive and effective PR strategies.

Content Strategist + Data Specialist: A Content Strategist with data expertise designs content plans guided by audience insights and performance metrics. They analyse user behaviour, search trends, content engagement, and conversion data to create targeted content that aligns with communication goals. Responsibilities include managing content calendars, supervising creatives, planning SEO-driven content, and developing storytelling that resonates across platforms.

Digital Marketing Analyst: Digital Marketing Analysts review campaign performance metrics—such as click-through rates, engagement rates, conversion rates, and ROI—to optimise digital marketing strategies. They interpret audience behaviour, segment markets, and identify the best-performing channels. Their insights support advertising, social media, email marketing, and SEO strategies. They also work with automation tools and dashboards to monitor campaign success in real-time.

Communication Policy Advisor: Communication Policy Advisors typically work with government agencies, NGOs, or large organisations to develop policies that shape public communication. They analyse public data, media trends, audience sentiment, and socio-cultural factors to create guidelines for effective communication. These advisors contribute to campaigns related to public awareness, compliance, community engagement, and digital communication ethics.

User Experience (UX) Researcher / Designer: UX Researchers analyse user behaviour through data, interviews, heatmaps, surveys, and usability tests to improve digital communication interfaces. They study how users interact with websites, apps, and digital platforms to recommend design improvements. Their findings guide UX Designers in creating intuitive, user-friendly digital experiences that enhance communication efficiency, audience engagement, and overall user satisfaction.