Master of Arts in Digital Media and Global Communications

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their bachelor's degree.

English Language Proficiency:

• IELTS: Overall band score of  6.5 with a minimum of 6.0 in each component.
• TOEFL: Overall score of 88 or higher.
• PTE: Overall score of 61 or higher.

The University of Niagara Falls Canada (UNF) is dedicated to supporting international students by offering a range of scholarships and financial aid opportunities that reward academic excellence, leadership, and global engagement. 

Merit-Based Scholarships: UNF offers Merit-Based Scholarships to international students with excellent academic records. These awards are granted based on previous academic performance and demonstrated potential for success. High-achieving students automatically qualify during the admission process, and the scholarships can significantly reduce overall tuition costs.

Entrance Scholarships: The Entrance Scholarships are available for newly admitted international students who have achieved strong academic results in their prior studies. No separate application is usually required, as eligibility is assessed automatically upon admission. This initiative encourages students to maintain excellence throughout their academic journey.

Graduates of the Master of Arts (MA) in Digital Media and Global Communications program at the University of Niagara Falls Canada (UNF) are equipped to excel in a variety of dynamic and high-growth career paths across the digital media, communication, and technology sectors.

Digital Marketing Manager: Digital Marketing Managers design and implement online marketing strategies that enhance brand visibility, increase engagement, and drive conversions. They manage social media campaigns, search engine optimization (SEO), and digital advertising while analyzing consumer data to improve campaign effectiveness. Graduates in this role utilize their understanding of digital trends and communication strategies to create impactful marketing initiatives.

Public Relations Specialist: Public Relations Specialists manage an organization’s public image by crafting press releases, handling media relations, and developing communication strategies. They work to maintain positive relationships between businesses, the media, and the public. UNF graduates are well-prepared to manage corporate communication, crisis response, and reputation management in both domestic and global markets.

Content Strategist: Content Strategists plan, create, and oversee the development of engaging digital content across platforms such as websites, blogs, and social media. They align communication goals with organizational objectives, ensuring consistency and brand coherence. Graduates bring creativity, analytical insight, and storytelling expertise to help organizations communicate effectively in the digital world.

Social Media Manager: Social Media Managers oversee the creation and execution of social media strategies that promote brand awareness and customer engagement. They analyze audience behavior, manage online communities, and produce multimedia content. With skills gained from UNF’s program, graduates can effectively manage cross-platform campaigns and build strong digital communities for organizations and brands.

Digital Media Producer: Digital Media Producers create and manage digital content such as videos, podcasts, animations, and interactive media. They oversee the production process from concept to delivery, ensuring high-quality and audience-focused outputs. Graduates with technical proficiency in multimedia tools and creative storytelling can excel in production houses, media agencies, and entertainment firms.

Corporate Communications Manager: Corporate Communications Managers handle internal and external communication for organizations, ensuring consistent messaging across departments and media platforms. They design corporate branding strategies, lead employee communication initiatives, and manage stakeholder relations. UNF graduates bring strategic insight and cross-cultural awareness to global corporate environments.

Brand Manager: Brand Managers are responsible for building and maintaining a company’s brand identity. They conduct market research, monitor brand performance, and collaborate with creative teams to develop advertising campaigns. With their strategic and analytical skills, graduates can effectively position brands in competitive global markets.

Media Relations Manager: Media Relations Managers act as the link between organizations and the press. They organize media events, draft press materials, and secure media coverage to promote products, services, or public messages. Graduates with strong communication and networking abilities can thrive in this role within multinational corporations, NGOs, and government agencies.

Digital Communications Consultant: Digital Communications Consultants advise organizations on optimizing their digital presence and engagement strategies. They assess current communication practices, recommend digital tools, and design effective outreach campaigns. UNF graduates excel in this role by combining analytical expertise with creative thinking to help businesses achieve their communication goals.

International Communication Specialist: International Communication Specialists work with global organizations to design and manage communication strategies across diverse cultural and linguistic contexts. They develop messaging that resonates with international audiences and support global marketing or diplomacy initiatives. Graduates from UNF’s program bring the cultural intelligence and global perspective needed to bridge communication gaps in an interconnected world.