Master of Business Informatics - Business Analytics
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Bachelor of Marketing and Creativity
Auckland City, Wellington, Christchurch
INTAKE: February
Program Overview
The Bachelor of Marketing and Creativity at Yoobee College of Creative Innovation, New Zealand, is a unique program that integrates marketing strategy, digital innovation, and creative design to prepare students for success in the modern marketing landscape. This degree equips students with the ability to combine analytical thinking and creative problem-solving to develop impactful marketing campaigns and brand strategies. The program emphasizes both the art and science of marketing—teaching students how to understand consumer behavior, harness digital platforms, and create meaningful connections between brands and audiences. Graduates emerge as forward-thinking marketers ready to drive innovation across diverse industries such as advertising, branding, social media, and digital communication.
Curriculum: The Bachelor of Marketing and Creativity curriculum at Yoobee is designed to provide a strong foundation in marketing principles while fostering creativity and innovation. Core subjects include Marketing Fundamentals, Consumer Psychology, Digital Marketing, Branding and Communication, and Business Strategy. The program also integrates creative modules such as Visual Storytelling, Design Thinking, and Creative Media Production. Students gain hands-on experience using digital marketing tools, analytics platforms, and design software, preparing them to develop and execute campaigns that resonate with modern audiences. The inclusion of real-world projects and collaborative assignments helps students apply marketing theories in practical, business-oriented contexts.
Research Focus: Research within the Marketing and Creativity program at Yoobee focuses on exploring contemporary challenges in marketing, digital transformation, and consumer engagement. Students investigate topics such as brand loyalty, user experience design, social media influence, and sustainable marketing strategies. The program encourages research-driven creativity—where insights from data and consumer behavior are used to craft innovative solutions. Students are guided by experienced faculty who bring a wealth of industry knowledge, ensuring that their research is relevant, evidence-based, and aligned with current global marketing trends.
Industry Engagement: Yoobee College of Creative Innovation maintains strong ties with the marketing, media, and creative industries in New Zealand and beyond. Through workshops, internships, and guest lectures, students gain valuable exposure to real-world marketing practices. Industry professionals are frequently invited to mentor students and provide feedback on projects, helping them understand current trends and expectations in creative marketing. The program’s practical approach ensures that students graduate with an impressive portfolio and the confidence to enter roles in digital agencies, branding firms, and marketing departments.
Global Perspective: The Bachelor of Marketing and Creativity program at Yoobee offers a global outlook, preparing students to work in multicultural and international markets. The curriculum explores global marketing strategies, cross-cultural communication, and international branding practices. Students learn how global consumer behavior, emerging technologies, and sustainability trends shape marketing strategies across regions. The culturally diverse environment at Yoobee further enhances global awareness, allowing students to collaborate with peers from different backgrounds and develop an inclusive, adaptable marketing mindset. This global focus ensures that graduates can thrive in international business settings and lead creative marketing initiatives worldwide.
Location
Auckland City, Wellington, Christchurch
Score
IELTS 6
Tuition Fee
NZD 26000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79.
- PTE: A minimum overall score of 50.
Yoobee College of Creative Innovation is deeply supporting international students in pursuing their creative and academic aspirations. To make world-class education more accessible, the college offers a range of scholarships and financial aid opportunities designed to recognize talent, reward academic excellence, and encourage global diversity.
Yoobee International Student Scholarship: This scholarship is specifically designed for new international students who demonstrate outstanding creative ability and academic performance. It provides partial tuition fee reductions for eligible programs across Yoobee’s campuses in Auckland, Wellington, and Christchurch.
Creative Excellence Scholarship: The Creative Excellence Scholarship is awarded to students who showcase exceptional talent in creative disciplines such as Graphic Design, Animation, Film, Game Development, or UX/UI Design.
Leadership and Innovation Scholarship: This scholarship rewards students who demonstrate leadership qualities, community involvement, and innovative thinking. Yoobee encourages applicants who have participated in social, entrepreneurial, or creative initiatives that make a positive impact.
The Bachelor of Marketing and Creativity program at Yoobee College of Creative Innovation, New Zealand, offers graduates a dynamic blend of marketing strategy, creative communication, and digital innovation preparing them for successful careers in today’s fast-evolving creative industries. This degree empowers students to bridge the gap between creativity and business, combining design thinking with data-driven marketing expertise to help brands connect meaningfully with audiences worldwide.
Marketing Manager: Marketing Managers develop and implement strategic marketing plans to promote products or services and build brand awareness. Yoobee graduates are equipped with a strong foundation in marketing analytics, branding, and creative strategy, allowing them to lead successful campaigns across multiple media platforms.
Brand Strategist: Brand Strategists design long-term brand positioning strategies that strengthen company identity and market presence. With Yoobee’s focus on creative marketing and consumer psychology, graduates learn how to craft compelling brand stories and manage brand reputation in competitive markets.
Digital Marketing Specialist: Digital Marketing Specialists manage online campaigns using social media, SEO, SEM, and content marketing strategies. Yoobee’s emphasis on data analytics, creative storytelling, and emerging technologies enables graduates to execute effective digital marketing strategies that drive measurable results.
Creative Director: Creative Directors oversee the visual and conceptual direction of advertising, branding, and multimedia projects. Yoobee’s practical training in design, storytelling, and campaign management develops the leadership and creative skills needed to guide creative teams and deliver innovative marketing solutions.
Content Strategist: Content Strategists plan, create, and manage digital content that aligns with brand goals and audience needs. Graduates from Yoobee learn how to blend creativity with strategy, developing impactful content for websites, social media, and multimedia platforms that enhance engagement and conversion.
Social Media Manager: Social Media Managers build brand presence and foster online communities through social media platforms. Yoobee’s program trains students to analyze audience insights, develop creative content calendars, and execute effective campaigns that boost engagement and visibility.
Advertising Executive: Advertising Executives coordinate creative advertising campaigns across digital and traditional media. The Yoobee curriculum provides students with skills in creative concept development, campaign planning, and client communication—key abilities for thriving in leading advertising agencies.
Market Research Analyst: Market Research Analysts study consumer trends, behaviors, and market data to help organizations make informed decisions. Yoobee’s focus on analytical and creative problem-solving equips graduates to interpret complex data and deliver actionable insights that shape marketing strategies.
Public Relations (PR) Specialist: PR Specialists manage brand image and communication between organizations and the public. Through Yoobee’s focus on storytelling, media strategy, and brand communication, graduates learn to design public relations campaigns that build trust and strengthen corporate reputation.
Entrepreneur / Creative Agency Founder: Many Yoobee graduates leverage their creative and marketing expertise to start their own businesses or agencies. With a strong foundation in innovation, branding, and digital strategy, they are well-equipped to launch and grow successful ventures in the creative and marketing industries.
