Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Bachelor of Fine Arts in Visual Communication
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Fine Arts (BFA) in Visual Communication at American University in Dubai (AUD) is designed to equip students with creative, technical, and strategic skills required for careers in graphic design, digital media, advertising, branding, and visual storytelling. The program focuses on developing proficiency in visual design principles, multimedia production, typography, branding, and digital content creation. Graduates are prepared to conceptualize, design, and deliver visually compelling messages that effectively communicate ideas across diverse platforms and media.
Curriculum: The curriculum combines foundational art and design courses with specialized modules in visual communication. Core courses include Design Fundamentals, Typography, Graphic Design, Digital Illustration, Motion Graphics, Branding, and Interactive Media. Electives such as User Experience (UX) Design, Web Design, Photography, and Animation allow students to tailor their education according to career goals. Studio-based projects, client briefs, and portfolio development are integrated into the curriculum to provide practical, real-world experience.
Research Focus: AUD emphasizes research in visual communication trends, digital media innovation, and branding strategies. Students engage in research projects analyzing visual storytelling, consumer engagement, digital media analytics, and multimedia design trends. This research focus equips graduates with critical thinking and problem-solving skills, enabling them to develop data-driven and impactful design solutions.
Industry Engagement: The program maintains strong connections with advertising agencies, media companies, design studios, and corporate branding departments. Internship opportunities, industry workshops, and guest lectures from professionals provide practical exposure to current design practices and emerging trends. Career support services and mentorship programs help students build professional networks and enhance employability in competitive visual communication and design industries.
Global Perspective: AUD integrates a global perspective by exploring international design trends, cross-cultural visual communication practices, and global branding strategies. Students work on case studies, collaborative projects, and design competitions that address global market needs and cultural diversity. Graduates are prepared to operate effectively in multicultural environments, creating visual solutions that resonate with audiences worldwide.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 101010
Undergraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Bachelor of Fine Arts (BFA) in Visual Communication program at American University in Dubai gain a comprehensive skill set combining graphic design, digital media, branding, visual storytelling, and multimedia production. The program prepares students for versatile roles across creative, corporate, and digital media industries.
Graphic Designer: Graduates create visual content for print and digital media, including advertisements, brochures, logos, and promotional materials.
Brand Identity Designer: Professionals develop and maintain cohesive visual branding for companies, products, and services, ensuring consistency across all platforms.
Digital Media Specialist: This role involves designing interactive and multimedia content for websites, social media, and mobile applications to engage audiences effectively.
Art Director / Creative Director: Graduates oversee creative projects, manage design teams, and ensure that visual communication aligns with marketing and branding strategies.
Motion Graphics Designer / Animator: Professionals develop animated content, motion graphics, and video visuals for advertising, films, and digital campaigns.
User Experience (UX) / User Interface (UI) Designer: This role focuses on designing intuitive, visually appealing interfaces for digital products and websites, enhancing user engagement and satisfaction.
Illustrator / Visual Storyteller: Graduates create illustrations, infographics, and visual narratives for publications, digital media, advertising, and educational content.
Photography / Digital Imaging Specialist: Professionals capture, edit, and manipulate images for commercial, editorial, and marketing purposes.
Advertising Designer / Marketing Creative: Graduates design campaign visuals, advertisements, and promotional materials for marketing and communication purposes.
Exhibition / Display Designer: This role involves designing visual displays, trade show booths, and exhibition setups that effectively communicate brand messages.
