Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Bachelor of Communication and Information Studies
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Communication and Information Studies at American University in Dubai (AUD) is designed to prepare students for careers in media, communication, and information management by blending theoretical knowledge with practical skills. The program focuses on developing expertise in strategic communication, media production, digital content creation, journalism, and public relations. Graduates are trained to analyze, create, and disseminate information effectively, adapting to evolving media technologies and communication trends in both local and global contexts.
Curriculum: The curriculum combines foundational courses in communication and information management with specialized modules in digital media, journalism, public relations, and information systems. Core courses include Introduction to Communication, Media Ethics, Information Management, Journalism Principles, Public Relations Strategies, and Digital Media Production. Electives such as Social Media Analytics, Multimedia Storytelling, Content Strategy, and Media Law allow students to customize their learning based on career goals. Project-based assignments, case studies, and internships provide practical exposure to real-world communication challenges.
Research Focus: AUD emphasizes research in media trends, communication strategies, and information dissemination. Students engage in faculty-led and independent research projects exploring topics such as digital media impact, public opinion analysis, media literacy, and organizational communication effectiveness. This research orientation equips graduates with critical thinking and data-driven insights for decision-making in dynamic communication and information environments.
Industry Engagement: The program maintains strong connections with media houses, PR agencies, corporate communication departments, and digital content firms. Internship opportunities, workshops, and guest lectures from industry professionals provide students with hands-on experience and exposure to contemporary practices. Mentorship programs and career support services help students build professional networks and enhance employability in media and communication sectors.
Global Perspective: AUD integrates a global perspective by analyzing international communication strategies, cross-cultural media practices, and global information trends. Students explore case studies from multinational organizations, engage in collaborative projects, and study international media regulations. Graduates are prepared to work effectively in diverse, multicultural environments, contributing to communication strategies and media initiatives in global organizations.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 101010
Undergraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Bachelor of Communication and Information Studies program at American University in Dubai gain a versatile skill set combining strategic communication, media production, digital content creation, and information management. The program prepares students for a broad range of roles in media, corporate communication, journalism, and information strategy.
Public Relations Specialist: Graduates design and implement communication strategies to enhance organizational reputation, manage media relations, and engage stakeholders effectively.
Media Planner / Strategist: This role involves developing media plans, selecting appropriate channels, and optimizing campaigns for target audiences in advertising and marketing.
Journalist / Reporter: Graduates can work in print, broadcast, or digital media, reporting news, conducting interviews, and producing content for diverse audiences.
Content Creator / Digital Media Specialist: Professionals develop multimedia content for social media, websites, and campaigns, ensuring messaging aligns with organizational goals.
Corporate Communication Manager: This role focuses on internal and external communication strategies, employee engagement, and brand messaging for organizations.
Social Media Manager: Graduates manage social media accounts, create campaigns, analyze engagement metrics, and enhance online brand presence.
Event Coordinator / Public Affairs Officer: Professionals plan and execute events, conferences, and promotional activities that support communication strategies and public engagement.
Marketing Communications Specialist: This role combines marketing and communication skills to develop campaigns, advertisements, and promotional strategies for organizations.
Information Analyst / Knowledge Manager: Graduates can work in managing, analyzing, and distributing organizational information for strategic decision-making.
Digital Marketing Analyst: Professionals analyze online campaign performance, optimize digital strategies, and provide data-driven insights to improve engagement and reach.
