Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Bachelor of Business Administration - Marketing
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Marketing at American University in Dubai (AUD) is designed to equip students with the knowledge and skills necessary to thrive in dynamic marketing environments. The program focuses on developing expertise in consumer behavior, brand management, digital marketing, and strategic marketing planning. Graduates learn to create and implement innovative marketing strategies that drive business growth, enhance customer engagement, and build strong brand identities in competitive markets.
Curriculum: The curriculum combines core business courses with specialized marketing subjects. Core courses include Principles of Marketing, Consumer Behavior, Marketing Research, Digital Marketing, Brand Management, and Advertising. Electives such as Social Media Marketing, Content Marketing, Marketing Analytics, and International Marketing allow students to customize their learning according to career interests. Practical learning is emphasized through case studies, marketing campaigns, simulations, and internship opportunities that provide hands-on experience in real-world marketing scenarios.
Research Focus: AUD emphasizes research in marketing strategy, consumer insights, and digital marketing innovations. Students participate in faculty-led and independent research projects analyzing market trends, brand perception, customer behavior, and emerging digital technologies. This research focus develops critical thinking, analytical, and problem-solving skills essential for data-driven decision-making in marketing and business management.
Industry Engagement: The program maintains strong connections with advertising agencies, multinational corporations, and marketing consultancies. Internship programs, workshops, and guest lectures from marketing professionals provide students with practical insights into current industry trends and practices. Mentorship programs and career support services further enhance graduates’ professional readiness and employability.
Global Perspective: AUD integrates a global perspective by examining international marketing strategies, cross-cultural consumer behavior, and global brand management practices. Students study case studies of multinational companies, participate in international marketing projects, and explore global digital marketing trends. Graduates are prepared to operate effectively in diverse markets, manage international campaigns, and contribute to the success of global organizations.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 101010
Undergraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Bachelor of Business Administration (BBA) in Marketing program at American University in Dubai gain strong analytical, creative, and strategic skills essential for developing effective marketing campaigns, managing brands, and engaging target audiences. The program prepares students for versatile roles in marketing, advertising, digital media, and brand management.
Marketing Manager / Brand Manager: Graduates oversee marketing strategies, brand positioning, and promotional campaigns to enhance brand awareness and market share.
Digital Marketing Specialist / Social Media Manager: Professionals manage online marketing campaigns, social media platforms, and digital content to engage audiences and optimize online visibility.
Market Research Analyst: This role involves analyzing consumer behavior, market trends, and competitive landscapes to inform business and marketing strategies.
Advertising Account Executive: Graduates coordinate advertising campaigns, liaise with clients, and ensure that marketing initiatives meet business objectives.
Content Marketing Specialist / Copywriter: Professionals develop engaging content for websites, social media, blogs, and campaigns to attract and retain customers.
Sales and Marketing Coordinator: This role involves supporting sales teams, coordinating marketing activities, and implementing promotional strategies to drive revenue growth.
Public Relations Specialist: Graduates manage communication strategies, media relations, and public image for organizations, enhancing brand reputation.
Event Marketing Manager / Coordinator: Professionals plan and execute promotional events, product launches, and corporate activities to strengthen brand presence.
Marketing Analytics Specialist: This role focuses on analyzing marketing data, evaluating campaign performance, and providing insights to improve marketing effectiveness.
E-commerce / Digital Campaign Manager: Graduates manage online sales channels, optimize digital campaigns, and develop strategies for customer engagement and conversion.
