Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Bachelor of Business Administration - Artificial Intelligence in Business
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Artificial Intelligence in Business at American University in Dubai (AUD) is designed to prepare students for the evolving intersection of business management and AI technologies. The program equips students with the knowledge and skills to implement AI-driven solutions in business operations, marketing, finance, and decision-making processes. Graduates learn to leverage machine learning, data analytics, and automation tools to optimize organizational performance, enhance customer experiences, and drive innovation in competitive markets.
Curriculum: The curriculum integrates core business courses with specialized AI and technology modules. Core courses include Principles of Management, Financial Accounting, Marketing, Business Analytics, and Operations Management, complemented by AI-focused courses such as Artificial Intelligence for Business, Machine Learning Applications, Data Analytics, Automation in Business Processes, and AI Ethics. Electives such as Predictive Analytics, Intelligent Systems, Digital Transformation, and AI-driven Marketing allow students to specialize according to their career goals. Project-based learning and capstone projects provide hands-on experience in applying AI solutions to real-world business challenges.
Research Focus: AUD emphasizes research in AI applications within business contexts. Students engage in faculty-led and independent research projects exploring AI-driven decision-making, predictive analytics, automation of business operations, and ethical considerations in AI deployment. This research equips graduates with analytical and problem-solving skills essential for implementing innovative and data-driven business strategies.
Industry Engagement: The program maintains strong connections with technology firms, startups, consultancy agencies, and corporate innovation departments. Internship opportunities, workshops, and live projects allow students to gain practical experience in deploying AI tools and strategies within business environments. Guest lectures from industry experts provide insights into emerging trends, AI applications, and digital transformation in business.
Global Perspective: AUD integrates a global perspective by examining AI adoption and digital transformation in multinational organizations and international markets. Students study global case studies, explore cross-cultural implementation challenges, and understand international regulatory frameworks related to AI and data usage. Graduates are prepared to contribute effectively in global business environments, leveraging AI technologies to drive strategic growth, innovation, and operational efficiency.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 101010
Undergraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Bachelor of Business Administration (BBA) in Artificial Intelligence in Business program at American University in Dubai gain expertise in integrating AI technologies with business strategies. The program equips students with analytical, technical, and managerial skills to apply AI solutions in marketing, finance, operations, and strategic decision-making, preparing them for diverse roles in technology-driven business environments.
Business Data Analyst / AI Analyst: Graduates analyze business data, develop predictive models, and provide actionable insights to optimize organizational performance using AI tools.
AI Product Manager: Professionals oversee the development and implementation of AI-driven products or services, ensuring alignment with business goals and market needs.
Digital Transformation Consultant: This role involves guiding organizations in adopting AI technologies, automating business processes, and improving operational efficiency.
Machine Learning Specialist for Business Applications: Graduates develop machine learning algorithms and AI models tailored to solve business challenges in marketing, finance, and operations.
Business Intelligence Developer: Professionals design and implement BI systems that leverage AI and analytics to support data-driven decision-making.
AI Strategy Consultant: This role focuses on advising companies on AI adoption strategies, technological investments, and innovation-driven growth initiatives.
Operations and Process Automation Manager: Graduates implement AI and automation solutions to streamline workflows, reduce costs, and enhance productivity.
Marketing Analytics Specialist / AI-driven Marketing Strategist: Professionals use AI tools to analyze consumer behavior, optimize campaigns, and enhance customer engagement.
Financial Analyst – AI Applications: This role applies AI models to financial forecasting, risk analysis, investment strategies, and performance evaluation.
Entrepreneur / AI Business Innovator: Graduates can launch AI-driven startups, develop innovative business solutions, or provide AI consulting services.
