Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Bachelor of Business Administration - Advertising and Integrated Marketing Communications
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration (BBA) in Advertising and Integrated Marketing Communications at American University in Dubai (AUD) is designed to prepare students for dynamic careers in advertising, brand management, digital marketing, and strategic communication. The program emphasizes creativity, analytical thinking, and practical application, enabling students to design and execute integrated marketing campaigns that resonate with diverse audiences. Graduates gain expertise in consumer behavior, media planning, content strategy, and brand communication, equipping them to thrive in competitive marketing and advertising environments.
Curriculum: The curriculum combines core business courses with specialized marketing and advertising subjects. Core courses include Principles of Marketing, Advertising Strategies, Consumer Behavior, Brand Management, Digital Marketing, Public Relations, and Marketing Research. Electives such as Social Media Marketing, Content Strategy, Media Planning, Visual Communication, and Creative Campaign Development allow students to tailor their studies to career objectives. Hands-on projects, case studies, and internship experiences provide practical exposure to real-world marketing challenges and campaign execution.
Research Focus: AUD emphasizes research in consumer behavior, marketing analytics, brand perception, and advertising effectiveness. Students engage in faculty-led and independent research projects analyzing trends in digital marketing, campaign performance, media engagement, and market segmentation. This research focus develops data-driven decision-making skills and a critical understanding of marketing strategies, enabling graduates to create impactful and measurable campaigns.
Industry Engagement: The program maintains strong links with advertising agencies, media firms, marketing departments, and corporate communication teams. Internship programs, workshops, live projects, and guest lectures from industry professionals provide students with practical exposure and professional networking opportunities. Mentorship programs and career support services further prepare graduates for careers in advertising, marketing, digital media, and brand management.
Global Perspective: AUD integrates a global perspective by examining international marketing trends, cross-cultural consumer behavior, and global brand strategies. Students analyze case studies from multinational campaigns, explore international advertising regulations, and understand how cultural nuances impact marketing communication. Graduates are prepared to work in global marketing teams, advertising agencies, and multinational corporations, applying their knowledge to design effective campaigns in diverse cultural and international contexts.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 101010
Undergraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Bachelor of Business Administration (BBA) in Advertising and Integrated Marketing Communications program at American University in Dubai gain expertise in advertising strategy, digital marketing, brand management, and integrated communication. The program equips students with creative, analytical, and practical skills essential for thriving in dynamic marketing and media environments.
Advertising Account Executive: Graduates manage client accounts, coordinate advertising campaigns, liaise with creative teams, and ensure campaign objectives are met.
Brand Manager: Professionals oversee brand positioning, marketing strategies, and creative campaigns to maintain consistent brand identity and enhance market presence.
Digital Marketing Specialist: This role involves designing and implementing online marketing campaigns, managing social media platforms, and analyzing digital metrics to optimize engagement.
Social Media Manager: Graduates create content, manage campaigns, and develop strategies to grow online audiences, increase engagement, and promote brand awareness.
Media Planner / Media Buyer: Professionals analyze target audiences, select media channels, and plan advertising placements to maximize campaign effectiveness.
Marketing Communications Coordinator: This role involves coordinating marketing materials, internal and external communications, and promotional campaigns across multiple channels.
Creative Director / Copywriter: Graduates conceptualize advertising campaigns, develop creative content, and ensure messaging aligns with brand strategy.
Public Relations Specialist: Professionals manage corporate communications, media relations, event planning, and reputation management to build a positive public image.
Market Research Analyst: This role involves conducting research on consumer behavior, market trends, and campaign performance to guide marketing strategies and decision-making.
Event Marketing Coordinator: Graduates organize promotional events, product launches, and experiential marketing initiatives to engage audiences and strengthen brand presence.
