Master of Arts in International Affairs
The Master of Arts in International Affairs at American Univer...
Master of Business Administration - Marketing
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Master of Business Administration – Marketing at American University in Dubai (AUD) is designed to equip students with advanced skills in marketing strategy, digital marketing, brand management, consumer behavior, and data-driven decision-making. The program prepares graduates to lead marketing initiatives, develop innovative campaigns, and drive business growth in competitive global markets. Emphasis is placed on integrating traditional marketing principles with modern tools, analytics, and emerging technologies to create impactful marketing strategies for diverse industries.
Curriculum: The curriculum combines core MBA business courses with specialized marketing-focused subjects. Core courses include Marketing Strategy, Consumer Behavior, Brand Management, Digital Marketing, Marketing Analytics, and Integrated Marketing Communications. Electives such as Social Media Marketing, Global Marketing, Customer Relationship Management, and Marketing Innovation allow students to tailor their studies according to career aspirations. Case studies, marketing simulations, and project-based assignments provide experiential learning, enabling students to apply theoretical knowledge to real-world marketing challenges.
Research Focus: AUD emphasizes research-driven learning, encouraging students to explore market trends, consumer insights, brand performance, and digital engagement strategies. Faculty-led and independent research projects develop analytical, critical thinking, and data-driven decision-making skills, enabling graduates to design evidence-based marketing strategies and evaluate campaign effectiveness.
Industry Engagement: The program maintains strong partnerships with marketing agencies, multinational corporations, and corporate marketing departments. Internship opportunities, live projects, workshops, and guest lectures from marketing professionals provide practical exposure to contemporary marketing practices. Networking events and mentorship programs further enhance employability, preparing students to take leadership roles in marketing and business development.
Global Perspective: AUD integrates a global perspective by exposing students to international marketing practices, cross-cultural consumer behavior, and global branding strategies. Students analyze case studies from multinational companies, participate in international marketing projects, and explore emerging trends in global markets. Graduates are prepared to develop and implement marketing strategies that resonate across cultures, regions, and industries, ensuring competitiveness in international business environments.
Location
Dubai
Score
IELTS 6.5
Tuition Fee
AED 82548
Postgraduate Entry Requirements
Application Fee: AED 420
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
American University in Dubai (AUD) offers a variety of scholarships and financial aid programs for international students, aimed at recognizing academic excellence, leadership, and extracurricular achievements while making education in Dubai more accessible.
Merit-Based Scholarships: AUD provides merit-based scholarships for international students who demonstrate exceptional academic performance. These scholarships may cover a portion of tuition fees depending on grades and program requirements, encouraging students to excel academically.
Need-Based Financial Assistance: The university also offers need-based financial support for students who require financial assistance. This ensures that talented students from diverse backgrounds have the opportunity to pursue higher education without financial barriers.
Graduates of the Master of Business Administration – Marketing program at American University in Dubai acquire advanced skills in marketing strategy, brand management, consumer behavior, digital marketing, and data-driven decision-making. The program equips students to design innovative campaigns, lead marketing initiatives, and drive business growth in diverse industries and global markets.
Marketing Manager: Graduates develop and execute marketing strategies, oversee campaigns, and manage brand positioning to maximize market reach and customer engagement.
Digital Marketing Specialist / Manager: This role involves managing social media, online advertising, SEO, content marketing, and analytics to enhance digital presence and engagement.
Brand Manager: Professionals oversee brand identity, positioning, and communication strategies, ensuring consistency and competitive advantage in the market.
Market Research Analyst: Graduates analyze consumer trends, market dynamics, and competitor performance to provide actionable insights for business decisions.
Product Manager: This role focuses on product development, lifecycle management, pricing strategies, and market launch campaigns to drive product success.
Advertising Manager / Creative Director: Professionals develop advertising campaigns, coordinate with creative teams, and ensure marketing messages effectively reach target audiences.
Sales and Business Development Manager: Graduates identify growth opportunities, build client relationships, and implement strategies to increase revenue and market share.
Customer Relationship Manager: This role involves managing customer engagement, loyalty programs, and communication strategies to enhance satisfaction and retention.
Marketing Communications Specialist: Professionals design integrated marketing campaigns across channels, including PR, events, social media, and promotional content.
E-commerce and Retail Marketing Manager: Graduates manage online and offline retail strategies, digital sales channels, and consumer engagement initiatives.
