Master of Science in Business Analytics
The Master of Science in Business Analytics (MSBA) at Canadian Univers...
Bachelor of Business Administration in Marketing
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration in Marketing at Canadian University Dubai (CUD) is designed to equip students with strategic, creative, and analytical skills necessary to excel in the dynamic field of marketing. The program focuses on marketing strategy, consumer behavior, digital marketing, branding, and market research. Students gain hands-on experience in creating campaigns, analyzing market trends, and implementing innovative marketing solutions. Graduates are prepared to drive business growth, develop strong brand identities, and contribute to marketing strategies in both local and global business environments.
Curriculum: The curriculum integrates core business principles with specialized marketing knowledge. Core courses include Principles of Marketing, Consumer Behavior, Marketing Research, Brand Management, Digital Marketing, Sales Management, and Marketing Strategy. Electives such as Social Media Marketing, Advertising, E-Commerce, Retail Marketing, and International Marketing allow students to customize their learning according to career goals. Practical projects, case studies, internships, and campaign development exercises provide real-world experience, preparing students to apply marketing theory effectively in professional settings.
Research Focus: CUD emphasizes applied research in marketing, encouraging students to explore consumer trends, digital marketing analytics, brand perception, and market strategies. Faculty-led and independent research initiatives enhance critical thinking, analytical, and data-driven decision-making skills. Students learn to assess the effectiveness of marketing campaigns, interpret consumer data, and develop innovative solutions for brand and business growth.
Industry Engagement: The program actively engages with industry professionals, marketing agencies, and corporate organizations. Internship opportunities, live projects, workshops, and networking events allow students to gain practical experience and build professional connections. Guest lectures from marketing experts provide insights into current trends, digital innovations, and emerging challenges in the marketing sector. Career support and mentorship programs further prepare students to excel in competitive marketing roles.
Global Perspective: CUD integrates a global outlook into the marketing program by exposing students to international marketing practices, global brand strategies, and cross-cultural consumer behavior. Students analyze case studies from multinational corporations, participate in international marketing projects, and explore global market trends. Graduates are equipped to develop marketing strategies for diverse audiences and operate effectively in multinational organizations, contributing to business success in a globalized economy.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 70781
Undergraduate Entry Requirements
Application Fee: AED 525
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Canadian University Dubai (CUD) offers a variety of scholarships and financial support programs specifically designed to assist international students in pursuing quality education in Dubai.
Merit-Based Scholarships: CUD provides merit-based scholarships for international students who demonstrate outstanding academic performance. Eligible students may receive partial or full tuition discounts based on their high school or previous university grades, encouraging excellence and rewarding dedication.
Entrance Scholarships: New international students applying to undergraduate or graduate programs at CUD may qualify for entrance scholarships, which are awarded during the admission process. These scholarships recognize strong academic records, leadership qualities, and contributing positively to the university community.
Need-Based Financial Assistance: In addition to merit scholarships, CUD offers need-based financial support for international students who demonstrate financial need. This ensures that talented students, regardless of economic background, can access world-class education in Dubai.
Graduates of the Bachelor of Business Administration in Marketing program at Canadian University Dubai acquire a comprehensive understanding of marketing strategy, consumer behavior, digital marketing, brand management, and market analytics. The program equips students with creative, analytical, and strategic skills, preparing them for diverse roles in marketing, advertising, and business development across industries.
Marketing Manager: Graduates develop and implement marketing strategies, oversee campaigns, and drive brand growth to achieve organizational objectives.
Digital Marketing Specialist: Professionals manage online marketing campaigns, including SEO, social media, email marketing, and digital advertising, to increase brand visibility and engagement.
Brand Manager: This role focuses on building and maintaining brand identity, coordinating marketing activities, and analyzing market trends to strengthen brand positioning.
Market Research Analyst: Graduates collect and analyze market data, consumer trends, and competitor insights to support strategic decision-making and business planning.
Advertising Executive / Account Manager: Professionals create advertising campaigns, liaise with clients, and manage media relations to deliver effective promotional strategies.
Social Media Manager: This role involves managing social media platforms, creating content, monitoring engagement, and executing campaigns to grow online presence.
Sales and Business Development Executive: Graduates focus on driving sales, developing client relationships, and identifying new business opportunities to expand market share.
Content Strategist / Copywriter: Professionals develop compelling content for websites, blogs, social media, and advertising campaigns, aligning messaging with brand objectives.
Event Marketing Coordinator: This role involves planning, organizing, and executing promotional events, product launches, and experiential marketing campaigns.
Public Relations Specialist: Graduates manage media relations, craft press releases, and develop communication strategies to enhance organizational reputation.
