Master of Science in Business Analytics
The Master of Science in Business Analytics (MSBA) at Canadian Univers...
Bachelor of Arts in Communication - Public Relations
Dubai
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Arts in Communication – Public Relations at Canadian University Dubai (CUD) is designed to equip students with the essential skills required to excel in dynamic communication landscapes. The program focuses on developing expertise in strategic communication, media relations, digital marketing, and brand management. Through a blend of theoretical knowledge and practical application, students learn to craft compelling narratives, manage corporate reputations, and engage diverse audiences effectively. The program emphasizes ethical communication practices, critical thinking, and creativity, preparing graduates for careers in public relations, corporate communication, and media management.
Curriculum: The curriculum is carefully structured to balance foundational communication theories with hands-on learning. Core subjects include Public Relations Strategies, Media Writing, Crisis Communication, Digital Marketing, Corporate Communication, and Event Management. Students also explore elective courses that align with personal interests and career goals, including Social Media Analytics, Content Creation, and Visual Communication. Project-based assignments, case studies, and internships are integrated to provide real-world experience, ensuring graduates can seamlessly transition from classroom learning to professional practice.
Research Focus: CUD emphasizes applied research in the field of communication and public relations. Students are encouraged to engage in research projects that analyze trends in media, corporate reputation, and digital engagement. Faculty-led research initiatives provide opportunities for students to explore topics such as social media influence, brand perception, communication strategies in crises, and public opinion analysis. This focus on research not only enhances academic rigor but also equips students with data-driven insights crucial for effective decision-making in professional environments.
Industry Engagement: The Bachelor of Arts in Communication – Public Relations program actively fosters connections with the industry. Partnerships with leading media houses, PR agencies, and corporate communication departments allow students to participate in internships, workshops, and live projects. Regular guest lectures from industry experts provide insights into current trends and challenges, ensuring students gain practical knowledge and develop professional networks. Career support services and mentorship programs further enhance employability, preparing students for diverse roles in communication, public relations, and media industries.
Global Perspective: CUD integrates a global perspective into the program, encouraging students to understand communication practices in an international context. Exposure to multicultural case studies, cross-border campaigns, and international media trends helps students appreciate global public relations strategies. Opportunities for student exchange programs, collaborative projects, and participation in international conferences ensure graduates are not only locally competent but also globally aware, ready to contribute effectively in multinational organizations and diverse cultural environments.
Location
Dubai
Score
IELTS 6
Tuition Fee
AED 64040
Undergraduate Entry Requirements
Application Fee: AED 525
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 75% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
Canadian University Dubai (CUD) offers a variety of scholarships and financial support programs specifically designed to assist international students in pursuing quality education in Dubai.
Merit-Based Scholarships: CUD provides merit-based scholarships for international students who demonstrate outstanding academic performance. Eligible students may receive partial or full tuition discounts based on their high school or previous university grades, encouraging excellence and rewarding dedication.
Entrance Scholarships: New international students applying to undergraduate or graduate programs at CUD may qualify for entrance scholarships, which are awarded during the admission process. These scholarships recognize strong academic records, leadership qualities, and contributing positively to the university community.
Need-Based Financial Assistance: In addition to merit scholarships, CUD offers need-based financial support for international students who demonstrate financial need. This ensures that talented students, regardless of economic background, can access world-class education in Dubai.
Graduates of the Bachelor of Arts in Communication – Public Relations program at Canadian University Dubai are equipped with a versatile skill set, blending strategic communication, media management, digital marketing, and public relations expertise.
Public Relations Specialist: PR specialists design and implement communication strategies to enhance the reputation of organizations, brands, or individuals. They manage media relations, write press releases, organize events, and craft messages that engage target audiences effectively.
Corporate Communication Manager: This role focuses on maintaining consistent internal and external communication within an organization. Graduates coordinate with management to develop corporate messaging, employee communications, stakeholder reports, and media outreach strategies.
Social Media Manager: Graduates can manage social media platforms for brands and organizations, creating campaigns that build engagement, grow audiences, and increase brand awareness. They analyze trends, monitor analytics, and ensure messages resonate with target demographics.
Brand Manager: Brand managers oversee the image and positioning of a company or product. They develop marketing strategies, supervise advertising campaigns, and coordinate with creative teams to maintain a strong and consistent brand identity.
Event Coordinator / Manager: In this role, graduates organize corporate events, product launches, press conferences, and promotional activities. They manage logistics, coordinate with vendors, and ensure events communicate brand messaging effectively.
Media Relations Officer: Media relations officers serve as the primary link between an organization and the press. They cultivate relationships with journalists, prepare media kits, pitch stories, and manage interviews to maximize positive media coverage.
Content Strategist / Copywriter: Graduates can develop written content for websites, blogs, social media, newsletters, and advertising campaigns. This role requires creativity, persuasive writing skills, and the ability to tailor messages for diverse audiences.
Crisis Communication Specialist: Professionals in this area manage communication during crises or reputational challenges. They craft clear, timely messages, develop response strategies, and protect the organization’s public image during sensitive situations.
Marketing Communications Executive: This role combines marketing and communication skills, focusing on promoting products, services, or organizational initiatives. Graduates develop integrated campaigns, analyze marketing metrics, and coordinate with sales and creative teams.
Public Affairs Officer / Government Communications: Graduates may work with government agencies, NGOs, or international organizations to manage public engagement, advocacy campaigns, policy communications, and community outreach programs.
