Bachelor of Design (BDes) - Fashion Design
The Bachelor of Design (BDes) in Fashion Design at the Dubai Institute of Design and In...
Bachelor of Design (BDes) - Strategic Design
Dubai Design District
INTAKE: Jan & Sept
Program Overview
The Dubai Institute of Design and Innovation (DIDI) offers a Bachelor of Design (BDes) in Strategic Design, a program that equips students with the skills to address complex business and societal challenges through innovative design solutions. This program emphasizes strategic thinking, design leadership, and problem-solving, preparing graduates to work at the intersection of design, business, and technology. Students learn to develop user-centered strategies, lead multidisciplinary teams, and create impactful solutions for organizations across industries, from startups to multinational corporations.
Curriculum: The curriculum combines core design principles with specialized courses in strategic and service design, business strategy, innovation management, human-centered design, and design research methodologies. Students engage in workshops, case studies, and project-based learning to apply theory to practice. Elective modules allow for specialization in areas such as digital transformation, sustainable design, and innovation strategy. The program also emphasizes portfolio development and real-world projects, ensuring graduates can demonstrate their strategic design capabilities effectively.
Research Focus: Strategic design at DIDI emphasizes applied research in innovation, design thinking, and systemic problem-solving. Students conduct research projects to explore emerging trends, user needs, and market insights, producing data-driven design strategies. This research focus cultivates analytical thinking, creative problem-solving, and the ability to develop evidence-based solutions that address both business and societal challenges.
Industry Engagement: DIDI maintains strong industry partnerships with global companies, consultancies, and design studios. Students gain practical experience through internships, live projects, mentorship programs, and workshops led by industry professionals. These engagements provide exposure to real-world challenges, professional networking, and understanding of industry standards, preparing graduates for leadership roles in design and business strategy.
Global Perspective: The program provides a global outlook, preparing students to operate effectively in international markets and multicultural environments. The curriculum includes international case studies, exposure to global business and design trends, and collaboration with diverse student cohorts. This global perspective enhances cultural awareness, adaptability, and the ability to develop solutions that are relevant and impactful across different regions.
Location
Dubai Design District
Score
IELTS 6
Tuition Fee
AED 98000
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: A minimum overall score of 61.
The Dubai Institute of Design and Innovation (DIDI) offers a variety of scholarship opportunities for international students to make world-class design education accessible and to attract talented individuals from around the globe.
Merit-Based Scholarships: International students demonstrating exceptional academic performance or outstanding creative portfolios may be eligible for merit-based scholarships. These scholarships can cover partial or full tuition fees, depending on the level of achievement and the strength of the application.
Talent and Portfolio Scholarships: DIDI places strong emphasis on creative talent. Students with exceptional design portfolios, innovative project work, or demonstrated leadership in creative initiatives may qualify for portfolio-based scholarships. These scholarships recognize the student’s potential to contribute meaningfully to the design community.
Need-Based Scholarships: For international students requiring financial support, DIDI also offers need-based scholarships. Applicants are evaluated based on financial circumstances, academic merit, and creative potential, ensuring talented students have access to education regardless of their economic background.
The Bachelor of Design (BDes) in Strategic Design at the Dubai Institute of Design and Innovation (DIDI), UAE, equips graduates with the skills to combine creativity, strategic thinking, and problem-solving to address complex business and societal challenges.
Design Strategist: Develop and implement strategic design solutions that align with business objectives and user needs.
Innovation Consultant: Advise organizations on creative approaches to problem-solving, product development, and business growth.
Service Designer: Design and improve customer experiences across services, ensuring efficiency, usability, and engagement.
User Experience (UX) Strategist: Integrate design thinking and business strategy to optimize digital and physical user experiences.
Business Design Consultant: Combine business analysis and design methodologies to create innovative solutions for organizations.
Entrepreneur / Start-Up Founder: Launch and manage ventures that leverage strategic design principles to address market gaps.
Corporate Innovation Manager: Lead innovation initiatives within companies, identifying opportunities for new products, services, or processes.
Sustainability and Social Impact Designer: Develop design solutions that address environmental, social, and ethical challenges in business and society.
Brand and Experience Consultant: Guide organizations in designing cohesive brand strategies and impactful user experiences.
Project Manager – Design & Innovation: Oversee multidisciplinary design projects, ensuring alignment with strategic goals and successful execution.
