B.A.S. in Digital Marketing
Bellevue, Washington
INTAKE: Jan, April & Sept
Program Overview
The B.A.S. in Digital Marketing at Bellevue College, USA is designed to equip students with the skills and knowledge needed to excel in the fast-paced digital marketing industry. The program emphasizes strategic marketing, digital analytics, content creation, social media management, and search engine optimization (SEO). Graduates are prepared to design, implement, and evaluate marketing campaigns across digital platforms, enhancing brand visibility and engagement for businesses and organizations in various sectors.
Curriculum: The curriculum integrates core business courses in marketing, management, consumer behavior, and communications with specialized digital marketing courses such as social media strategy, SEO and SEM, email marketing, digital advertising, content marketing, and marketing analytics. Students participate in hands-on projects, simulations, and case studies that provide practical experience in creating and managing digital marketing campaigns, preparing them for real-world marketing challenges.
Research Focus: Bellevue College encourages applied research in digital marketing strategies, consumer analytics, online engagement, and emerging marketing technologies. Students explore the impact of digital trends on consumer behavior, assess marketing campaign effectiveness, and develop data-driven strategies to optimize marketing outcomes.
Industry Engagement: The college maintains partnerships with marketing agencies, technology firms, and corporate organizations. Students gain practical experience through internships, workshops, and collaborative projects, applying digital marketing concepts to real-world business challenges while building professional networks to enhance career opportunities.
Global Perspective: The B.A.S. in Digital Marketing incorporates a global outlook, preparing students to understand international marketing trends, cross-cultural consumer behavior, and global digital platforms. Exposure to global case studies and international marketing strategies equips graduates to manage campaigns and marketing initiatives in diverse markets worldwide.
Location
Bellevue, Washington
Score
IELTS 6
Tuition Fee
USD 21780
Undergraduate Entry Requirements
Application Fee: $ 50
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 61 or higher.
- DET (Duolingo English Test): Minimum score of 95.
Bellevue College, USA, offers a range of scholarship opportunities specifically designed to support international students in achieving their academic goals. These scholarships aim to make higher education more accessible, recognize academic excellence, and encourage students from diverse backgrounds to contribute to the college community.
Merit-Based Scholarships: International students at Bellevue College can apply for merit-based scholarships, which are awarded to those demonstrating outstanding academic performance, leadership skills, and community involvement. These scholarships help reduce tuition costs and reward students for their dedication and achievements.
Need-Based Financial Assistance: While most financial aid in the U.S. is directed toward domestic students, Bellevue College provides guidance to international students on available need-based grants, external scholarships, and private funding opportunities that can support their education.
Graduates of a B.A.S. in Digital Marketing are prepared for dynamic roles in the digital marketing and advertising industry, combining creativity, analytical skills, and strategic thinking. The program equips students to manage online campaigns, enhance brand visibility, and drive engagement across various platforms for businesses in sectors such as technology, retail, media, and e-commerce.
Digital Marketing Specialist: Designs and implements online marketing campaigns, optimizing content, ads, and social media strategies to increase brand awareness.
Social Media Manager: Manages social media accounts, creates content calendars, engages with audiences, and analyzes platform metrics to improve outreach.
SEO / SEM Specialist: Optimizes website content and manages paid search campaigns to enhance online visibility and drive website traffic.
Content Marketing Strategist: Develops compelling content strategies, including blogs, videos, and infographics, to engage target audiences and support marketing objectives.
Email Marketing Manager: Plans and executes email campaigns, tracks engagement metrics, and improves communication strategies to retain and acquire customers.
Digital Analytics Specialist: Uses data analytics tools to monitor campaign performance, assess ROI, and provide insights for strategic marketing decisions.
PPC / Paid Media Manager: Manages pay-per-click advertising campaigns across platforms like Google Ads and social media, ensuring cost-effective lead generation.
E-commerce Marketing Manager: Develops marketing strategies for online stores, optimizing product visibility, conversions, and customer experience.
Marketing Automation Specialist: Implements and manages marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement.
Entrepreneur – Digital Marketing Agency: Launches an independent digital marketing consultancy, offering services such as SEO, social media management, content creation, and digital strategy.
