Bachelor of Arts in Media Studies

Geneva

 

INTAKE: Jan, Aug & Oct

Program Overview

Webster University Geneva offers a dynamic Bachelor of Arts in Media Studies (BAMS) that prepares students to excel in the fast-evolving fields of media, communication, and digital storytelling. The program focuses on developing strong analytical, creative, and technical skills, enabling graduates to produce compelling content, manage media projects, and navigate the complex media landscape. Located in Geneva, an international hub for global communication and diplomacy, students gain exposure to multicultural perspectives and professional networks that enhance their career readiness.

Curriculum: The Media Studies curriculum combines core communication principles with specialized courses in journalism, digital media, public relations, media production, and multimedia storytelling. Core courses include Media Ethics, Communication Theory, Digital Content Creation, and Media Law. Students also have the flexibility to choose electives in areas such as social media management, film production, broadcasting, and media research. The curriculum emphasizes practical learning through hands-on projects, internships, and collaborative media production, ensuring students acquire real-world skills alongside theoretical knowledge.

Research Focus: Webster University Geneva emphasizes critical research and media literacy. Students are encouraged to investigate the impact of media on society, political communication, global media trends, and digital innovation. The program fosters analytical thinking and research skills, preparing students to produce evidence-based content, evaluate media strategies, and contribute to academic or professional discourse in media studies.

Industry Engagement: The program maintains strong ties with media organizations, digital agencies, and international communication networks. Students benefit from internships, workshops, and guest lectures delivered by industry professionals, providing insights into current media practices, audience engagement strategies, and global communication trends. These opportunities enable students to develop professional portfolios and build networks that facilitate career placement after graduation.

Global Perspective: The Media Studies program at Webster University Geneva is inherently international in scope. Students explore global media systems, cross-cultural communication, and international journalism practices. Opportunities to engage with Webster’s global campuses, participate in study abroad programs, and collaborate on international media projects equip graduates with a comprehensive understanding of media in diverse cultural and geopolitical contexts. This global perspective prepares students to work effectively in international media, communications, and digital industries.

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Location

Geneva

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Score

IELTS 6

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Tuition Fee

CHf 17500

Undergraduate Entry Requirements

Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 60% or above in their high school or equivalent qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80.
  • DET Score:  A minimum overall score of 110.

Webster University Geneva is making international education accessible and affordable for students from around the world. The university offers a variety of scholarship opportunities and financial aid programs specifically designed for international students, rewarding academic excellence, leadership potential, and extracurricular achievements.

Merit-Based Scholarships: Webster Geneva provides merit scholarships to students who demonstrate outstanding academic performance, leadership skills, or exceptional talent in areas such as business, media, psychology, or international relations. These scholarships can significantly reduce tuition fees, making the university more accessible to high-achieving students globally.

Need-Based Financial Aid: The university also offers need-based financial assistance for international students who require financial support to pursue their studies. Applicants are evaluated based on financial circumstances, academic potential, and personal achievements, ensuring that deserving students have the opportunity to benefit from Webster’s world-class education.

Graduates of the Bachelor of Arts in Media Studies (BAMS) from Webster University Geneva are well-prepared for a variety of careers in media, communications, and digital content creation.

Journalist / Reporter: Graduates can work in print, broadcast, or digital journalism, producing news content, investigative reports, and feature stories for local or international audiences.

Public Relations Specialist: Professionals manage communication strategies, media relations, and brand messaging for organizations, corporations, and public figures.

Digital Media Manager: Graduates can lead online content creation, social media campaigns, and digital marketing strategies for businesses, media agencies, or nonprofits.

Content Creator / Multimedia Producer: Working in video production, podcasting, or online media, graduates develop creative content across multiple platforms to engage audiences effectively.

Broadcast / Media Producer: Managing television, radio, or online broadcasting projects, professionals oversee production schedules, scripts, and creative direction.

Social Media Strategist: Graduates can design and implement social media campaigns, analyze engagement metrics, and develop strategies to increase audience reach.

Advertising and Marketing Specialist: Professionals combine media knowledge with marketing insights to create campaigns that drive brand awareness and sales performance.

Media Analyst / Researcher: Graduates analyze media trends, audience behavior, and communication effectiveness to support organizations in strategic decision-making.

Film / Video Editor: Working in post-production, graduates edit films, documentaries, commercials, and digital content, ensuring visual storytelling aligns with creative objectives.

Communications Coordinator: Professionals manage internal and external communications for organizations, including press releases, newsletters, and corporate messaging.


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