Master of Science (MSc) in Global Business
The Master of Science (MSc) in Global Business at SSBM Geneva is desig...
Bachelor of Science (BSc) in Business Administration - Creative Business Management
Geneva
INTAKE: Jan & Oct
Program Overview
The Bachelor of Science (BSc) in Business Administration – Creative Business Management at SSBM Geneva is designed to develop professionals capable of blending business acumen with creativity and innovation. The program focuses on equipping students with skills to manage creative enterprises, lead innovation-driven projects, and implement strategic solutions in industries such as advertising, media, design, and entrepreneurship. Graduates are prepared to navigate both business management and creative problem-solving, making them versatile professionals in today’s competitive global marketplace.
Curriculum: The curriculum combines core business management subjects with creative and innovation-focused courses. Key areas of study include principles of management, marketing and branding, financial management, entrepreneurship, innovation strategy, project management, design thinking, digital media, and creative business analytics. Students engage in hands-on projects, case studies, and workshops that allow them to apply creative strategies to solve real-world business challenges while enhancing leadership and analytical skills.
Research Focus: SSBM Geneva encourages applied research in creative business and innovation management. Students explore topics such as innovation strategy, creative entrepreneurship, digital transformation in creative industries, consumer behavior, and branding. Research projects aim to develop actionable insights that contribute to industry practices, foster innovation, and enhance problem-solving skills relevant to creative business management.
Industry Engagement: The program maintains strong links with creative enterprises, media organizations, advertising agencies, startups, and multinational corporations. Students benefit from internships, industry projects, guest lectures, and mentorship programs, gaining practical exposure to creative business operations. These opportunities enable students to build professional networks, gain industry insights, and apply theoretical knowledge to real-world scenarios effectively.
Global Perspective: The BSc in Creative Business Management offers an international learning environment, attracting students from diverse cultural and professional backgrounds. The program emphasizes cross-cultural collaboration, global business trends, and international creative practices. Opportunities for global internships, collaborative projects, and exposure to international case studies prepare students to operate successfully in multicultural and global business environments.
Location
Geneva
Score
IELTS 6
Tuition Fee
CHf 12900
Undergraduate Entry Requirements
Application Fee: CHF 200
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 60% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
The Swiss School of Business and Management (SSBM), Geneva offers a variety of scholarships and financial aid opportunities to support international students in pursuing their business and management education. Understanding the financial challenges faced by students relocating to Switzerland.
Merit-Based Scholarships: SSBM recognizes academic excellence and awards scholarships to students who demonstrate outstanding academic performance, leadership potential, and a strong commitment to personal and professional development. These scholarships can cover a significant portion of tuition fees and are available for undergraduate, postgraduate, and MBA programs.
Need-Based Financial Aid: International students facing financial constraints can apply for need-based scholarships. These are designed to make high-quality Swiss education accessible by reducing tuition costs based on the student’s financial situation. Applicants are required to submit relevant documentation to qualify.
Graduates from Swiss School of Business and Management (SSBM), Geneva, Switzerland with a Bachelor of Science (BSc) in Business Administration – Creative Business Management have diverse career opportunities across creative industries, business management, and innovation-driven sectors.
Creative Project Manager: Oversees creative projects from concept to execution, coordinating teams, budgets, and timelines to deliver innovative solutions.
Brand Manager: Develops and implements branding strategies, enhances brand identity, and manages marketing campaigns across digital and traditional platforms.
Marketing & Communications Specialist: Plans and executes marketing campaigns, public relations initiatives, and content strategies to engage target audiences effectively.
Innovation Consultant: Advises organizations on innovation strategies, creative problem-solving, and business model transformation to drive growth and competitiveness.
Entrepreneur / Startup Founder: Launches and manages innovative business ventures, leveraging creativity and strategic thinking to establish new market opportunities.
Digital Marketing Manager: Develops online marketing strategies, manages social media campaigns, SEO, and analytics to boost digital presence and engagement.
Creative Strategist: Designs and implements creative strategies for advertising, branding, or product development, aligning innovation with business goals.
Event Manager – Creative & Corporate: Plans, coordinates, and executes events, exhibitions, and product launches with a focus on creativity and audience engagement.
Product Development Manager: Leads the creation and launch of innovative products or services, integrating market research, design thinking, and business strategy.
Content & Media Manager: Oversees content creation, media production, and digital campaigns to promote brand visibility and customer engagement.
