Masters in Artificial Intelligence
Woosong University in South Korea offers a Master’s in Artificial Intelli...
Bachelors degree in K-Pop Arts Management
Daejeon
INTAKE: Mar & Sept
Program Overview
The Bachelor’s Degree in K-Pop Arts Management at Woosong University is a unique and innovative program designed for students passionate about the global phenomenon of Korean pop culture. This program blends the artistic and business sides of the K-Pop industry, equipping students with the skills to manage talent, produce performances, plan global tours, and oversee music and entertainment business operations. Students gain an in-depth understanding of the entertainment industry, covering aspects such as artist development, content production, event planning, media relations, and intellectual property management. The program prepares graduates to work with entertainment agencies, production houses, and global media organizations, making it an ideal choice for those seeking to shape the future of Korean entertainment on an international stage.
Curriculum: The curriculum of the K-Pop Arts Management program is carefully designed to balance creative artistry and business management. Core courses include Music Production and Performance Management, Entertainment Business Fundamentals, Artist Branding, Event and Concert Production, Digital Media Marketing, Fan Engagement Strategies, and Entertainment Law and Contracts. Students also gain hands-on experience in areas such as stage production, choreography coordination, and social media promotions. Electives allow students to specialize in areas like international entertainment marketing, talent scouting, and global music distribution. Practical workshops, live projects, and internships with K-Pop agencies are integral parts of the curriculum, ensuring graduates have both theoretical knowledge and industry-ready skills.
Research Focus: Research opportunities within this program center on the global impact of Hallyu (the Korean Wave), audience behavior, fan culture, music distribution technologies, and entertainment business models. Students are encouraged to work on projects that analyze trends in global pop culture, explore the economics of the music industry, and study innovations in digital media platforms such as YouTube, TikTok, and streaming services. Woosong University supports student participation in conferences, creative showcases, and academic publications, allowing them to contribute to the growing body of knowledge on K-Pop’s influence worldwide.
Industry Engagement: Woosong University has strong ties with leading K-Pop entertainment companies, music production studios, talent management agencies, and event organizers. Students benefit from guest lectures by industry professionals, artist workshops, studio visits, and real-world internships that provide first-hand experience in managing performances and promotional campaigns. These partnerships ensure that graduates are industry-ready and can seamlessly transition into roles within Korea’s fast-paced entertainment sector.
Global Perspective: The K-Pop Arts Management program embraces a truly global approach, recognizing K-Pop’s influence as a worldwide cultural movement. Students learn to develop strategies for international audience engagement, global fanbase management, and cross-cultural collaboration. The multicultural learning environment at Woosong University enables students to work alongside peers from around the world, building a network that is vital for succeeding in international entertainment markets. Opportunities for study abroad programs, global music festivals, and collaborative projects with international institutions further enhance students’ exposure to the global entertainment industry.
Location
Daejeon
Score
IELTS 6
Tuition Fee
KRW 9425919
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- Some programs may have specific subject prerequisites or additional requirements.
Woosong University offers a variety of scholarships for international students to recognize academic excellence, encourage global talent, and make higher education in South Korea more accessible. These scholarships are designed to reduce tuition costs, support living expenses, and reward students for their achievements and potential.
Merit-Based Scholarships: International students demonstrating outstanding academic performance are eligible for merit-based scholarships. These awards consider previous academic records, standardized test scores, and overall potential for success. Merit scholarships can significantly reduce tuition fees, encouraging students to excel academically.
Need-Based Scholarships: Woosong University provides need-based financial assistance for international students who require support due to economic constraints. Applicants must submit detailed financial documentation, and awards are granted based on demonstrated financial need.
Program-Specific Scholarships: Certain programs, particularly in engineering, business, hospitality, and health sciences, offer scholarships to students showing exceptional promise or leadership potential in their chosen fields. These awards aim to attract top talent into high-demand disciplines.
Graduates of Woosong University’s Bachelor’s Degree in K-Pop Arts Management are well prepared for various roles behind the global phenomenon of Korean pop culture. The program equips students with skills in artist management, marketing, content production, fan engagement, performance planning, and entertainment law.
Artist Manager / Talent Manager: Oversee the development and careers of K-Pop artists or groups. This involves scheduling, contract negotiation, coordinating with stylists, PR, and ensuring image consistency and overall career strategy.
A&R (Artists & Repertoire) Specialist: Scout new talent, select songs, shape the musical direction of artists, and liaise between artists and record labels. A&R specialists often help manage creative development and coordinate collaborations.
Entertainment Marketing & Promotions Manager: Create and implement marketing campaigns for music releases, concerts, albums, and tours. Plan promotional strategies using both traditional media and digital platforms to build audience engagement and brand presence.
Social Media & Fanbase Engagement Coordinator: Manage social media content, develop fan engagement strategies, and build online communities. Use analytics to track engagement, respond to fan feedback, and maintain consistent interaction to deepen loyalty.
Concert & Event Production Manager: Plan and execute concerts, tours, showcases, and fan meetings. This includes tasks like logistics, staging, lighting, sound, budgeting, staffing, vendor coordination, and ensuring that events run smoothly and safely.
Content Producer / Multimedia Producer: Produce music videos, behind-the-scenes content, livestreams, dance performance visuals, and social media visuals. This role involves creative direction, scriptwriting, coordination with production teams, and post-production work.
Public Relations & Communications Officer: Manage public image and media relations for artists or entertainment companies. Write press releases, manage interviews, handle crises, and work to maintain favorable coverage in press and media outlets.
Merchandising & Brand Partnerships Manager: Develop merchandise lines, coordinate with manufacturers, manage licensing deals, and negotiate brand partnerships. This includes designing products, quality control, distribution, and employing strategies to monetize fandom beyond music.
Digital Distribution & Streaming Strategy Analyst: Analyze streaming data, optimize release schedules, decide on platform strategies, manage digital rights, track royalties, and monitor performance metrics to maximize reach and revenue.
Entertainment Entrepreneur / Startup Founder: Use knowledge of the K-Pop industry to launch ventures such as independent labels, production studios, talent agencies, fan-engagement platforms, or tech startups related to music & culture. This role requires leadership, business planning, networking, and an ability to adapt to changing cultural and technological trends.
