BA in Conflict Analysis and Resolution
George Mason University – Korea (GMU-Korea) offers a distinctive BA in Co...
BS in Business- Marketing
Songdo
INTAKE: Mar & Sept
Program Overview
George Mason University – Korea (GMU-Korea) offers a specialized BS in Business with a concentration in Marketing designed to prepare students for dynamic careers in brand management, digital marketing, consumer insights, and global marketing strategy. The program equips students with the knowledge and skills needed to understand consumer behavior, develop marketing campaigns, analyze market trends, and create value-driven strategies for businesses across industries. Graduates gain a strong foundation in both traditional and digital marketing, enabling them to adapt to evolving market demands and contribute to organizational growth and innovation.
Curriculum: The curriculum combines core business courses with specialized marketing training. Core courses include Principles of Marketing, Consumer Behavior, Marketing Research, Digital Marketing, Brand Management, and Marketing Strategy. Electives may include Social Media Marketing, Advertising, Global Marketing, and E-commerce. Experiential learning is emphasized through case studies, marketing projects, simulations, and capstone courses, allowing students to apply theoretical knowledge to real-world marketing challenges and develop critical thinking and problem-solving skills.
Research Focus: GMU-Korea encourages students to participate in research projects exploring market trends, consumer insights, branding strategies, digital marketing analytics, and advertising effectiveness. Faculty mentorship enables students to employ both qualitative and quantitative research methods, analyze marketing data, and develop evidence-based marketing strategies. This research focus prepares graduates to make informed, data-driven decisions in the marketing field.
Industry Engagement: The university maintains strong connections with multinational corporations, marketing agencies, consulting firms, and start-ups. Internships, workshops, and collaborative projects provide students with practical experience in campaign development, market analysis, digital marketing, and brand management. Industry engagement allows students to gain insights into professional marketing practices, build networks, and acquire the practical skills needed to succeed in competitive marketing roles.
Global Perspective: GMU-Korea emphasizes a global approach to marketing education, preparing students to operate in international markets and multicultural business environments. Opportunities for study abroad programs, international internships, and exchanges with GMU’s main campus in the United States expose students to global marketing strategies, cross-cultural consumer behavior, and international brand management practices. Graduates are equipped to pursue marketing careers in multinational corporations, global advertising agencies, and international organizations.
Location
Songdo
Score
IELTS 6.5
Tuition Fee
KRW 27838000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 80.
- Some programs may have specific subject prerequisites or additional requirements.
George Mason University – Korea (GMU-K) offers a variety of scholarships and financial aid opportunities specifically designed for international students, aiming to recognize academic excellence, support financial needs, and encourage global talent to pursue higher education in South Korea. These scholarships enhance accessibility to world-class education and foster a diverse and inclusive learning environment.
Merit-Based Scholarships: GMU-K provides merit-based scholarships to international students who demonstrate outstanding academic performance. These awards are typically granted based on previous academic records, standardized test scores, and overall potential for success at the university. Merit scholarships can significantly reduce tuition fees, making high-quality education more accessible to talented students from around the world.
Need-Based Financial Aid: International students with financial constraints may apply for need-based scholarships and financial support. These programs are designed to assist students who demonstrate economic need, helping cover tuition fees, living expenses, and other educational costs. Students are encouraged to submit detailed financial documentation to be considered for these awards.
Program-Specific Scholarships: Certain programs at GMU-K, particularly in fields such as business, computer science, engineering, and data analytics, may offer scholarships for students showing exceptional promise or leadership in their respective areas. These awards aim to attract top talent into high-demand academic disciplines.
George Mason University – Korea (GMU-Korea) offers a BS in Business with a concentration in Marketing that equips students with analytical, creative, and strategic skills required to succeed in today’s dynamic marketing and business environment.
Marketing Manager: Graduates plan and execute marketing strategies, manage campaigns, and oversee brand development to drive business growth.
Digital Marketing Specialist: Professionals focus on online marketing strategies, including social media, SEO, email campaigns, and digital advertising.
Brand Manager: Graduates manage brand identity, develop positioning strategies, and ensure consistent messaging across all marketing channels.
Market Research Analyst: Professionals collect and analyze market data, consumer trends, and competitor activity to guide strategic business decisions.
Advertising Account Executive: Graduates coordinate advertising campaigns, manage client relationships, and oversee campaign execution from concept to delivery.
Social Media Manager: Professionals develop and implement social media strategies, engage with audiences, and analyze performance metrics to enhance brand presence.
Content Marketing Specialist: Graduates create and manage marketing content, including blogs, videos, and digital media, to attract and retain customers.
Sales and Marketing Coordinator: Professionals support marketing campaigns, coordinate promotional events, and assist sales teams in achieving revenue targets.
Public Relations (PR) Specialist: Graduates manage communication strategies, media relations, and reputation management for organizations or brands.
E-commerce Marketing Manager: Professionals optimize online retail strategies, analyze consumer behavior, and manage digital storefronts to drive online sales.
