MSc in Media Engineering and Technology
The Master of Science (MSc) in Media Engineering and Technology at the German Internati...
MA in Design
Berlin
INTAKE: Mar & Sept
Program Overview
The Master of Science (MSc) in Marketing & Strategic Management at the German International University (GIU), Germany is designed to empower professionals with a blend of strategic acumen and marketing innovation. Taught entirely in English, this program merges foundational principles of marketing with strategic management and analytics. Graduates emerge prepared to lead brand expansion, drive digital marketing strategies, and craft competitive business models across international industries such as tech, finance, retail, and consulting.
Curriculum: The curriculum offers a dynamic fusion of marketing and strategic management disciplines. Core subjects include strategic brand management, consumer behavior analysis, digital marketing strategies, and international marketing. Strategic modules cover corporate strategy, business model innovation, competitive analysis, and decision analytics. Students engage in immersive learning through case studies, data-driven simulations, and real-world campaign projects. Electives such as marketing analytics, sustainability marketing, and innovation management allow for targeted professional development. The program culminates with either a strategic consultancy project or a master’s thesis that addresses real business challenges & strategic opportunities.
Research Focus: While rooted in applied learning, the MSc program draws from current research trends including digital marketing transformation, consumer psychology, strategic adaptability, and sustainable brand strategy. Faculty incorporate cutting-edge insights into the curriculum through current industry examples, case discussions, and design thinking frameworks. Learners are encouraged to explore emerging areas like AI-driven segmentation, ethical brand communication, or market disruption strategies cultivating evidence-based marketing leadership.
Industry Engagement: A key strength of this program lies in its close collaboration with industry. GIU partners with global brands, consulting firms, digital agencies, and innovation hubs to deliver guest lectures, live company projects, internships, and networking opportunities. Students gain hands-on experience crafting marketing strategies, performing market analysis, or designing brand positioning efforts under the mentorship of marketing professionals. Career services further support learners through personalized coaching, interview preparation, and access to professional networks that enhance employability in marketing, consulting, and strategic roles.
Global Perspective: Based in Germany a central hub for European business and innovation the MSc in Marketing & Strategic Management provides a truly international education experience. Courses integrate global case studies, cross-cultural consumer trends, and comparative marketing ecosystems. With a multicultural cohort and academic partnerships abroad, GIU fosters cross-border collaboration through exchange programs and virtual projects. Graduates are therefore well-positioned to lead strategic marketing efforts in multinational corporations, global campaigns, and international ventures.
Location
Berlin
Score
IELTS 6.5
Tuition Fee
Euro 11145
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 86 or higher.
The German International University (GIU) is committed to supporting talented and ambitious international students by offering a range of scholarships designed to make high-quality education more accessible. These financial aid opportunities aim to reward academic excellence, encourage diversity, and provide assistance to students with financial needs.
Merit-Based Scholarships: GIU offers merit-based scholarships for outstanding international students who have demonstrated exceptional academic performance in their previous studies. Selection is based on academic transcripts, entrance examination results (if applicable), and other achievements such as awards or research contributions. These scholarships can partially or fully cover tuition fees, helping students focus on their studies without financial stress.
Need-Based Financial Aid: For international students facing economic challenges, GIU provides need-based scholarships that take into account the applicant’s financial situation. Students may be required to submit income statements, proof of financial hardship, or supporting documents to be considered.
Special Talent and Achievement Scholarships: Students who have excelled in sports, arts, leadership, or community service may apply for scholarships recognizing these achievements. GIU values well-rounded individuals and encourages applicants who bring diverse talents to the university community.
International Partnership Scholarships: Through collaborations with international educational institutions, foundations, and governmental organizations, GIU offers scholarship programs to encourage global academic exchange. These scholarships often include reduced tuition fees and opportunities for research or internships.
An MA in Design from GIU equips graduates with a powerful blend of creative thinking, strategic design, and digital proficiency preparing them to lead in industries where innovation, aesthetics, and user experience converge.
User Experience (UX) Designer: Craft intuitive and engaging digital experiences by conducting user research, designing wireframes and prototypes, and iterating interfaces for apps, websites, or software platforms.
Interaction Designer (IxD): Shape how users interact with digital systems designing animations, transitions, and feedback mechanisms that elevate usability and delight.
Service Designer: Analyze and improve service ecosystems by aligning touchpoints, user journeys, and organizational processes to create seamless, customer-centric experiences across channels.
Visual Identity Designer / Brand Designer: Develop cohesive brand expressions logos, typography, color systems, and visual guidelines—that communicate a brand's personality and strategy across media.
Design Strategist: Bridge design and business by applying design thinking to innovation, facilitating workshops, identifying emerging needs, and aligning design-led solutions with organizational goals.
Product Designer (Physical or Digital): Lead the design of products from industrial objects and smart devices to digital applications—combining aesthetics, ergonomics, and usability throughout the lifecycle.
Design Researcher / User Insights Specialist: Conduct qualitative and quantitative research, gather behavioral insights, and inform the design process with validated user needs and pain points.
Creative Director / Art Director: Guide creative teams, oversee visual direction, and ensure design output aligns with brand values and strategic objectives across campaigns and media.
Exhibition & Spatial Designer: Design physical spaces such as exhibitions, showrooms, or installations that combine storytelling, spatial layout, and sensory engagement to guide visitor experience.
Design Educator / Workshop Facilitator: Teach design concepts in academic or corporate settings, lead creative workshops, and mentor emerging designers or interdisciplinary teams in innovation methods.
