MSc Business Management - Human Resources
The MSc Business Management – Human Resources program at GISMA University of Appl...
MSc Business Management - Marketing
Berlin - Potsdam
INTAKE: Jan, April, July & Oct
Program Overview
The Master of Science (MSc) in Business Management – Marketing at GISMA University of Applied Sciences, Germany, is a two-year postgraduate program designed to develop highly skilled marketing professionals ready to take on strategic roles in a global business environment. This degree blends advanced marketing strategies with core business management principles, enabling graduates to lead brand positioning, customer engagement, digital campaigns, and market expansion initiatives. Taught entirely in English and situated in one of Europe’s most innovative economies, the program is ideal for students aiming to work in multinational corporations, creative agencies, or to launch their own ventures.
Curriculum: The curriculum of the MSc Business Management – Marketing focuses on developing both analytical and creative skills. Students study key business modules such as Strategic Management, Business Analytics, Finance, and Leadership, alongside specialized marketing subjects like Consumer Behavior, Brand Management, International Marketing, Digital Marketing, Integrated Marketing Communications, and Marketing Research Methods. The course also includes hands-on marketing projects, case studies, and simulation-based learning. A highlight of the program is the Master’s Thesis, where students conduct independent research on a contemporary marketing challenge or innovation.
Research Focus: GISMA emphasizes a practical and research-driven approach to marketing. Students explore topics such as digital consumer psychology, social media strategies, sustainability in branding, cross-cultural marketing, and customer experience innovation. With access to real-world datasets and mentorship from experienced faculty, students can align their research with current trends and industry needs. The final thesis serves as an opportunity to apply academic knowledge to a real-world marketing problem, often in collaboration with companies or live case studies.
Industry Engagement: GISMA’s MSc in Business Management – Marketing is deeply integrated with industry practices. Students participate in marketing campaigns, company-led projects, branding workshops, and networking sessions with professionals from top global firms. The program includes opportunities for internships, live client briefs, and guest lectures by marketing experts. GISMA’s Career Centre actively supports students in developing their personal brand, preparing for job interviews, and connecting with recruiters in the marketing and business sectors.
Global Perspective: GISMA offers a truly international learning environment, attracting students from across the globe. The MSc Marketing program incorporates global case studies, international consumer trends, and cross-border marketing strategies to prepare graduates for success in diverse markets. With Germany being a hub for global business, students gain exposure to multinational corporations, European business standards, and the chance to work in or with international teams. The program’s global orientation enhances graduates’ readiness for marketing roles worldwide.
Location
Berlin - Potsdam
Score
IELTS 6.5
Tuition Fee
Euro 12100
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 50 or higher.
GISMA Business School is making quality international business education accessible to talented and deserving students from around the world. To support this mission, GISMA offers a variety of scholarships and financial aid options for international students enrolling in undergraduate, postgraduate, and MBA programs.
Merit-Based Scholarships: International students with excellent academic performance, professional achievements, or leadership potential may qualify for merit-based scholarships. These scholarships are awarded based on previous academic records, personal motivation, and future career goals.
Early Application Discount: Students who apply early for their desired program at GISMA may benefit from early bird discounts on tuition fees. This is particularly helpful for international students planning their finances ahead of time.
Women in Business Scholarship: GISMA encourages diversity and gender equality in leadership by offering the Women in Business Scholarship, which supports talented female candidates pursuing business degrees, especially in MBA and MSc programs.
Diversity Scholarship: To promote a multicultural learning environment, GISMA provides diversity scholarships for students from underrepresented countries or unique backgrounds. This initiative helps foster inclusion and cultural exchange within the classroom.
Alumni & Partner Scholarships: Students from partner institutions or referred by GISMA alumni may be eligible for partner or alumni scholarships, offering fee reductions as a gesture of appreciation and community growth.
Graduating with an MSc in Business Management – Marketing from GISMA University of Applied Sciences, Germany, opens doors to a wide variety of strategic and creative roles in marketing across global industries. The program equips students with the analytical, digital, and leadership skills necessary to thrive in fast-evolving marketing landscapes.
Marketing Manager: Marketing Managers lead marketing campaigns, coordinate teams, and develop strategies that enhance brand awareness and customer engagement across multiple channels.
Digital Marketing Specialist: Digital Marketing Specialists focus on online marketing techniques including SEO, SEM, social media campaigns, email marketing, and content marketing to drive digital growth.
Brand Manager: Brand Managers are responsible for crafting and maintaining the brand identity, analyzing market trends, and ensuring consistent messaging that resonates with target audiences.
Market Research Analyst: Market Research Analysts gather and analyze data about consumers and competitors to guide strategic marketing decisions and optimize product positioning.
Product Marketing Manager: Product Marketing Managers oversee the marketing lifecycle of products, from launch planning to competitive analysis and customer communication.
Social Media Manager: Social Media Managers create, curate, and manage content across social platforms, fostering community engagement and enhancing the company’s online presence.
Content Marketing Strategist: Content Marketing Strategists develop content plans and oversee the creation of engaging materials such as blogs, videos, and infographics to support marketing goals.
Public Relations Specialist: Public Relations Specialists manage communication with the media, handle corporate reputation, and execute campaigns to build positive public perception.
International Marketing Executive: International Marketing Executives adapt marketing strategies to fit diverse cultural contexts and manage campaigns across global markets.
Advertising Account Manager: Advertising Account Managers coordinate client campaigns, liaise between creative teams and clients, and ensure timely and effective delivery of marketing projects.
