M.A. International Management
IU International University of Applied Sciences offers a two-year Master of Arts (M.A.)...
MBA - Salesforce and Sales Management
Berlin
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Program Overview
IU International University of Applied Sciences offers an MBA in Salesforce and Sales Management, a program designed for professionals seeking to blend their business acumen with expertise in the world's leading customer relationship management (CRM) software. Available in both on-campus and online formats, this program provides students with the flexibility to advance their careers while accommodating their busy schedules. The program's core philosophy is to produce leaders who can master Salesforce to drive sales growth, optimize business performance, and enhance customer relationships. It's an ideal degree for individuals who want to take on high-level management and consulting roles in sales and technology, or even start their own businesses. The curriculum is developed in close cooperation with Salesforce, ensuring that students gain both a solid knowledge base and the practical skills to provide solutions for various business cases.
Curriculum: The curriculum of the MBA in Salesforce and Sales Management provides a comprehensive business education with a strong focus on Salesforce and sales. Core modules cover essential management topics such as Leadership, Strategic Management, Corporate Finance, and Operations and Information Management. These are complemented by specialized courses that delve into the Salesforce platform and sales management, including Salesforce Consultant Specialization and Salesforce Sales Specialization. This unique blend of business and technical knowledge ensures that graduates not only understand the strategic aspects of sales but also possess the hands-on skills to leverage Salesforce to its full potential, including the ability to obtain an official Salesforce certificate.
Research Focus: The research focus of this MBA is highly applied and problem-oriented. The program is designed to develop a student's ability to use their combined knowledge of business and Salesforce to solve real-world challenges. Through a final Capstone Project Thesis and Defense, students are encouraged to conduct in-depth research on topics such as optimizing sales processes with Salesforce, using Salesforce to enhance customer retention, or identifying new customer acquisition opportunities through the platform. This emphasis on practical research ensures that graduates can translate their findings into actionable business insights and confidently lead teams in various sales and technology-related projects.
Industry Engagement: Industry engagement is a key component of this program. The curriculum is continuously updated with input from Salesforce and industry experts, ensuring that the knowledge and skills taught are relevant to the current market. The program’s commitment to practical application is evident in its real-life case studies and projects, which give students hands-on experience with the latest technologies. The university provides robust career services, including a jobs board and career coaching, to help students network and secure employment after graduation. These connections and resources give graduates a significant advantage in the competitive job market and prepare them to meet the challenges of a constantly evolving digital environment.
Global Perspective: The MBA in Salesforce and Sales Management provides an exceptional global perspective, preparing students for careers on an international stage. The program is taught entirely in English and attracts a diverse student body, fostering a multicultural learning environment. The curriculum addresses the global nature of sales and technology, exploring topics like international marketing and how to manage customer relationships in a global context. The university's degrees are internationally recognized and accredited, making it easier for graduates to pursue careers or further studies worldwide. For on-campus students in Berlin, a major hub for technology and innovation, the program offers the option of an 18-month post-study visa, which opens up work opportunities in Germany, a country with a strong global economy.
Location
Berlin
Score
IELTS 6.5
Tuition Fee
Euro 10017
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 95 or higher.
IU provides multiple scholarship options catering to different student profiles, including merit-based scholarships, diversity scholarships, and special grants for students demonstrating financial need or outstanding achievements.
Merit-Based Scholarships: Awarded to international students who have demonstrated exceptional academic performance or professional accomplishments. These scholarships recognize high achievers and support their continued success at IU.
Diversity Scholarships: IU promotes inclusivity by offering scholarships that encourage applications from students belonging to underrepresented regions or backgrounds, fostering a multicultural learning environment.
Early Bird Scholarships: International students who apply and enroll early may benefit from reduced tuition fees as part of IU’s early application incentives.
Need-Based Scholarships: For students facing financial challenges, IU offers scholarships that consider the applicant's economic situation to help ensure education is affordable.
Corporate and Partner Scholarships: IU collaborates with companies and educational partners to provide sponsored scholarships, often linked to specific programs or fields of study, such as Business, IT, or Engineering.
Graduates of the MBA in Salesforce and Sales Management from IU International University of Applied Sciences are uniquely positioned for a variety of leadership and strategic roles at the intersection of sales and technology.
Salesforce Sales Manager: A core career path where graduates oversee and set the tone for a company's overall business growth. They use advanced Salesforce data analysis tools to set data-driven targets and objectives for the sales team, and help management make decisions based on trends and numbers.
Salesforce Consultant: A graduate's expertise in both business and Salesforce makes them a strong candidate for a consulting role. They can advise clients on how to optimize their sales and customer service processes, and help them to implement and customize the Salesforce platform to meet their specific needs.
Salesforce Business Developer: This role is focused on identifying new business opportunities and unlocking new potential markets using the Salesforce platform. A graduate would develop business plans and scalable business models by using Salesforce to analyze both potential new customers and competitors.
CRM Manager: This specialized role involves overseeing a company's entire customer relationship management strategy. Graduates are responsible for ensuring that all departments are effectively using the CRM system to enhance customer satisfaction, retention, and loyalty.
Sales Operations Manager: This role is for graduates who want to focus on the efficiency and effectiveness of the sales team. They are responsible for managing the sales technology stack, analyzing sales data, and developing strategies to improve sales performance.
E-commerce Manager: With the growth of digital business models, this is a highly relevant career path. A graduate would be responsible for overseeing all aspects of an e-commerce business, including using Salesforce to manage customer relationships, optimize the sales pipeline, and analyze online sales data.
Key Account Manager: A graduate's deep understanding of sales and customer relationships makes them a great fit for this role. They are responsible for managing a company's most important client accounts, ensuring customer satisfaction and fostering long-term relationships.
Digital Marketing Manager: A graduate's knowledge of Salesforce can be applied to marketing as well. They would be responsible for a company's digital marketing strategy, including using Salesforce Marketing Cloud to manage campaigns, personalize customer communications, and analyze marketing performance.
IT Project Manager: With a specialization in both business and Salesforce, a graduate can work as an IT project manager focused on CRM implementation. They would be responsible for planning, executing, and finalizing Salesforce-related projects, ensuring they are completed on time and within budget.
Entrepreneur: The program's focus on innovation and entrepreneurship, combined with a deep understanding of sales and Salesforce, provides a strong foundation for graduates who wish to start their own businesses. They possess the skills to identify market gaps, develop scalable business models, and build a successful venture in a dynamic marketplace.
