M.A. International Management
IU International University of Applied Sciences offers a two-year Master of Arts (M.A.)...
MBA - International Marketing
Berlin
INTAKE: Jan, April, July & Oct
Program Overview
IU International University of Applied Sciences offers an MBA in International Marketing, a program designed to produce leaders who can navigate the complexities of global markets and consumer behavior. The program is offered in both on-campus in Berlin and online formats, providing students with exceptional flexibility. The core philosophy is to blend a strong foundation in general business administration with a deep specialization in international marketing, ensuring graduates are equipped to understand markets, competitors, product portfolios, and customer behavior from a global perspective. This makes it an ideal degree for professionals seeking to advance their careers in marketing, sales, and brand management in a diverse and rapidly changing business environment.
Curriculum: The curriculum of the MBA in International Marketing is comprehensive, blending core management modules with specialized marketing courses. Students will take courses in Leadership, Innovation and Entrepreneurship, Corporate Finance, Strategic Management, and Operations and Information Management to build a solid business foundation. This is complemented by a deep dive into international marketing through courses on Global Brand Management, International Consumer Behaviour and Psychology, Applied Marketing Research, and Marketing Trends and Digital Marketing. The curriculum is highly practice-oriented, with real-life case studies and projects designed to prepare students for the challenges they will face in the professional world.
Research Focus: The research focus of this MBA is highly applied and problem-oriented, with a particular emphasis on the practical application of marketing principles in a global context. The program is designed to develop a student's ability to use their combined knowledge of business and marketing to solve real-world challenges. Through a final Capstone Thesis and project-based learning, students are encouraged to conduct in-depth research on topics such as the development of international market entry strategies, the effectiveness of different digital marketing techniques, or the impact of cultural factors on consumer behavior. This emphasis on practical research ensures that graduates can translate their findings into actionable business insights.
Industry Engagement: Industry engagement is a key component of this program. The curriculum is continuously updated with input from experienced faculty and industry professionals. The program's commitment to practical application is evident in its use of real-life case studies and projects, which give students hands-on experience with the latest marketing trends and methodologies. The university provides robust career services, including access to a jobs board, career coaching, and networking opportunities. For on-campus students, studying in Berlin—a major hub for international business—provides access to networking with professionals in the field, giving graduates a significant advantage in the competitive job market.
Global Perspective: The MBA in International Marketing provides an exceptional global perspective, preparing students for careers on an international stage. The program is taught entirely in English and attracts a diverse student body, fostering a multicultural learning environment. The curriculum addresses the global nature of marketing, with a strong focus on topics like global brand management, international consumer behavior, and cross-cultural communication. The university's degrees are internationally recognized and accredited, making it easier for graduates to pursue careers or further studies worldwide. For on-campus students in Germany, the program offers the option of an 18-month post-study visa, which opens up work opportunities in a country with a strong global economy.
Location
Berlin
Score
IELTS 6.5
Tuition Fee
Euro 10017
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 95 or higher.
IU provides multiple scholarship options catering to different student profiles, including merit-based scholarships, diversity scholarships, and special grants for students demonstrating financial need or outstanding achievements.
Merit-Based Scholarships: Awarded to international students who have demonstrated exceptional academic performance or professional accomplishments. These scholarships recognize high achievers and support their continued success at IU.
Diversity Scholarships: IU promotes inclusivity by offering scholarships that encourage applications from students belonging to underrepresented regions or backgrounds, fostering a multicultural learning environment.
Early Bird Scholarships: International students who apply and enroll early may benefit from reduced tuition fees as part of IU’s early application incentives.
Need-Based Scholarships: For students facing financial challenges, IU offers scholarships that consider the applicant's economic situation to help ensure education is affordable.
Corporate and Partner Scholarships: IU collaborates with companies and educational partners to provide sponsored scholarships, often linked to specific programs or fields of study, such as Business, IT, or Engineering.
Graduates of the MBA in International Marketing from IU International University of Applied Sciences are exceptionally well-prepared for a variety of high-impact leadership roles in a globalized business environment.
International Marketing Manager: This is a core career path where a graduate is responsible for developing, planning, and implementing marketing strategies for a company on a global scale. They oversee all marketing activities, ensuring they align with defined goals, and manage the company's brand presence across different countries.
Brand Manager: A graduate in this role is tasked with strategically developing, positioning, and coordinating a company's brand or image to make it highly recognizable and differentiate it from competitors. They are responsible for cross-product strategy planning and designing innovative, cross-channel media campaigns.
Communication Manager: A communication manager is responsible for both internal and external communication to enhance a company's brand presence. This role involves conceiving and introducing public relations strategies, managing crises, and executing international campaigns.
Digital Marketing Manager: This specialized role is for graduates who want to focus on online marketing channels. They are responsible for a company's digital marketing strategy, including SEO, social media, content marketing, email campaigns, and analytics, to drive brand awareness and sales.
Marketing Analyst: A graduate with a strong understanding of data can pursue this role. They analyze market trends, consumer behavior, and campaign performance to provide data-driven insights that inform marketing strategy and business decisions.
Business Development Manager: This role is focused on identifying and pursuing new business opportunities in international markets. A graduate would use their strategic marketing skills to forge new partnerships, expand into new territories, and drive revenue growth for a company.
E-commerce Manager: With the growth of digital business models, this is a highly relevant career path. A graduate would be responsible for overseeing all aspects of an e-commerce business, including online marketing, customer experience, and sales strategy.
International Sales Manager: A graduate's expertise in marketing and sales makes them a great fit for this role. They are responsible for managing a sales team, setting international sales quotas, and developing strategies to meet targets in different global markets.
Product Manager: This is an interdisciplinary role that combines marketing, sales, and technology. A graduate is responsible for the success of a product throughout its lifecycle, from ideation to launch, ensuring that it meets both customer needs and business objectives in a global context.
Chief Marketing Officer (CMO): While a top-level executive role that requires significant experience, the MBA in International Marketing provides the comprehensive skills and strategic mindset needed for a graduate to eventually aspire to this position. As a CMO, a graduate would be responsible for an organization's entire marketing strategy and its alignment with business goals.
