MA in Design
The Media Design University of Applied Sciences (MDH) offers a 1.5-year Master of Arts ...
BSc in Media Management
Berlin
INTAKE: April & Oct
Program Overview
The Media Design University of Applied Sciences (MDH) offers a Bachelor of Arts (BA) in Media Management, a program that focuses on the dynamic intersection of business, creativity, and media. This 3.5-year, seven-semester degree is designed to prepare students for leadership roles in the rapidly evolving media and creative industries. The curriculum centers on teaching students how to run companies, manage media projects, and make strategic decisions, with a strong focus on digitalization and sustainability. Students can choose to specialize in areas like "International Media Management," "Interactive Media & User Interfaces," or "Motion Image & Sound," providing a tailored educational experience that prepares them for a variety of career paths.
Curriculum: The curriculum for the BA in Media Management is structured to provide a solid foundation in media economics, law, research, and technology, along with media-specific skills. Students learn to manage creative processes and media projects from a business perspective. They are also introduced to essential management skills such as marketing, financial management, and human resources. The program's core modules are complemented by the choice of a specialization, allowing students to delve deeper into areas like innovation management, game management, or interactive media. A key feature is the integration of theoretical knowledge with practical experience through real-life projects and collaborations with industry professionals.
Research Focus: The research focus of the BA in Media Management is applied and industry-oriented. The program encourages students to engage with contemporary issues in the media business, particularly those related to digitalization, sustainability, and innovative business models. The curriculum is designed to be research-led, with faculty integrating their industry experience and findings into their teaching to help students develop critical thinking and problem-solving skills. Students are encouraged to use their project work to explore and contribute to the understanding of how media companies can adapt to a changing market, with a focus on both creative and economic factors. This hands-on approach to research prepares them to address and resolve real-world industry challenges.
Industry Engagement: Industry engagement is a central component of the BA in Media Management program. The university leverages its strong network of industry partners to provide students with valuable networking opportunities. The curriculum is developed with input from media companies, ensuring that the skills students learn are highly relevant and in demand. The program includes a mandatory internship, allowing students to gain direct work experience with companies. Joint projects with private companies, guest lectures, and workshops from industry professionals further bridge the gap between academia and the professional world, significantly enhancing graduates' employability. The university's career network also provides support for students in building a professional portfolio and making connections with potential employers.
Global Perspective: The BA in Media Management program provides a strong global perspective, preparing students for careers in the international media industry. The program is taught in both English and German, making it accessible to a diverse student body. By studying in a major European creative and economic hub like Berlin, students are immersed in a vibrant, multicultural environment that fosters creativity and cross-cultural communication. The program's curriculum, which focuses on international media management and global markets, prepares graduates to navigate the complexities of a globalized media landscape. Opportunities for a semester abroad at partner institutions worldwide further expand their international exposure and career opportunities.
Location
Berlin
Score
IELTS 6
Tuition Fee
Euro 12600
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 50% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 46 or higher.
Media Design Hochschule (MD.H) is fostering global talent and creativity by offering various scholarship opportunities and financial aid options to support international students in pursuing their academic and professional goals. While MD.H is a private institution, it provides both internal and external funding support to help international students manage the cost of education in Germany.
MD.H Talent Scholarships: Media Design Hochschule offers merit-based scholarships to highly motivated and talented students applying for bachelor’s or master’s programs. These scholarships are granted based on academic excellence, creative portfolios, motivation letters, and, in some cases, personal interviews. They typically cover partial tuition fees and are renewable based on academic performance.
Galileo Global Education Scholarships: As a part of Galileo Global Education, MD.H students may be eligible for funding and support programs coordinated by the larger education group. These scholarships are often focused on diversity, international engagement, and inclusion, providing financial support to students from underrepresented regions or backgrounds.
Deutschlandstipendium (Germany Scholarship): MD.H participates in the national Deutschlandstipendium program, which offers financial support to talented students of all nationalities. The scholarship provides jointly funded by private sponsors and the German government. Recipients are selected based on academic merit, social engagement, and personal achievements.
DAAD Scholarships: International students applying to MD.H can also apply for external scholarships from the German Academic Exchange Service (DAAD). These scholarships offer comprehensive support for undergraduate, graduate, and postgraduate students and may cover tuition fees, living expenses, and travel costs. DAAD scholarships are highly competitive and require early application.
Graduates of the Bachelor of Arts (BA) in Media Management from Media Design University of Applied Sciences are well-prepared for a variety of leadership and specialized roles within the global media and creative industries.
Media Manager: A core career path where graduates oversee the planning, implementation, and management of media projects and campaigns. This role requires a strong understanding of both creative content and business strategy.
Brand Manager: These professionals are responsible for developing and managing the overall brand identity and strategy for a company or product. They work to ensure brand consistency across all media platforms and align brand messaging with business goals.
Digital Marketing Manager: With a solid understanding of media economics and digital platforms, graduates can pursue careers as digital marketing managers, developing and implementing online campaigns, managing social media presence, and analyzing data to track performance.
Creative Director: This is a top-level career path where graduates oversee the entire creative process for campaigns, projects, or brands. They lead teams of designers, writers, and other creatives to ensure a cohesive vision that aligns with strategic business goals.
Public Relations (PR) Specialist: These professionals manage the public image of an individual or organization. They use their media knowledge to craft compelling narratives, write press releases, and manage relationships with journalists and other media outlets.
Content Strategist: In this role, graduates develop and execute content strategies for various digital platforms, including websites, blogs, and social media. The program's emphasis on creative media and communication makes them well-suited to create engaging and effective content.
Project Manager (Media): With a blend of media knowledge and project management principles, graduates can lead and manage media projects from conception to completion, ensuring they are delivered on time and within budget.
Media Planner: These professionals work in advertising and marketing to determine the best media platforms (e.g., TV, print, online, social media) to reach a target audience. They use data and market research to make strategic decisions about where and when to place advertisements.
Product Manager (Interactive Media): For those who specialize in interactive media, this role involves guiding the development and launch of new digital products, such as apps, websites, or games. They act as the bridge between the development team and the business side to ensure a product meets both user and market needs.
Digital Entrepreneur: The program's blend of creativity, technology, and business acumen provides a strong foundation for graduates who wish to start their own digital businesses or consultancies, offering specialized services in areas like digital marketing, content creation, or strategic branding.
