M.A. Finance
Munich Business School (MBS) is a prestigious private business university located in Mu...
M.A. International Business | Sports Management and Media
Munich
INTAKE: September
Program Overview
The M.A. International Business | Sports Management and Media specialization at Munich Business School (MBS) is a unique program that combines advanced business education with deep insights into the global sports and media industries. Designed for individuals passionate about sports business, media innovation, and international management, the program equips students with the strategic and operational skills necessary to lead organizations in a dynamic, high-growth sector. Whether aiming for a career in professional sports, digital media, sports marketing, or event management, this program provides the ideal foundation for success in a fast-paced, globalized industry.
Curriculum: The curriculum is structured around core international business modules, complemented by specialized courses in sports marketing, media rights management, event and sponsorship strategy, digital transformation in sports, fan engagement, and brand building in sports and entertainment. Students learn to navigate the intersection of business, media, and sport through case studies, practical projects, and collaborations with sports clubs, agencies, and broadcasters. The academic journey is further enriched with subjects such as global strategy, international finance, leadership, and intercultural management, ensuring graduates are equipped with both domain-specific expertise and a holistic business perspective.
Research Focus: Munich Business School’s research in this specialization focuses on sports innovation, digital media trends, esports, athlete branding, fan behavior analytics, and sustainability in sports business. Faculty members engage in applied research with strong industry relevance, contributing to publications and conferences while collaborating with sports organizations, media companies, and marketing firms. Students are encouraged to explore original research through their master’s thesis, often working with real-world data and industry partners.
Industry Engagement: A key strength of the program is its strong industry integration. MBS’s location in Munich—a global sports and media hub—enables partnerships with major sports clubs, media houses, and international sporting bodies. Students participate in internships, live consulting projects, guest lectures by industry leaders, sports business competitions, and behind-the-scenes visits to clubs, stadiums, and media studios. These experiences provide students with practical insights and valuable networking opportunities in both traditional and digital sectors of the sports and media industries.
Global Perspective: The M.A. International Business | Sports Management and Media specialization offers a distinctly global outlook. With students from around the world and faculty with international expertise, the program fosters a multicultural learning environment. Students can choose to spend a semester abroad at one of MBS’s 60+ international partner universities, gaining exposure to global sports markets and media cultures. The program is taught in English, making it accessible to international students and aligned with the language of the global sports industry.
Location
Munich
Score
IELTS 6.5
Tuition Fee
Euro 17160
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 85 or higher.
- PTE: Overall score of 56 or higher.
Munich Business School (MBS) in Germany offers a range of scholarship opportunities specifically designed for international students to support their academic journey and reduce financial barriers. These scholarships aim to reward academic excellence, leadership potential, and personal commitment, ensuring that talented students from around the globe can access world-class business education.
MBS Best Scholarship: This merit-based scholarship rewards outstanding academic performance and exceptional professional achievements. International students who demonstrate excellent grades, strong motivation, and leadership qualities are eligible. The scholarship can cover a significant portion of tuition fees.
MBS Explorer Scholarship: Designed for students who bring diverse cultural backgrounds and international experience, this scholarship encourages global exchange and fosters multicultural learning environments. It supports students committed to contributing to the international spirit of the university.
MBS Social Responsibility Scholarship: Awarded to students who show strong dedication to social causes, sustainability, and ethical leadership. This scholarship reflects MBS’s commitment to nurturing responsible future business leaders.
Sports and Excellence Scholarships: MBS also provides scholarships for students excelling in sports or other outstanding extracurricular activities, balancing academic excellence with personal achievement.
Graduates of the M.A. International Business | Sports Management and Media program at Munich Business School (MBS) are well-prepared to take on diverse and dynamic roles within the global sports and media industries. This specialized master’s degree combines rigorous international business education with sector-specific expertise, empowering students to lead and innovate in sports marketing, media rights, event management, digital content, and beyond.
Sports Marketing Manager: Develop and implement marketing strategies to enhance brand visibility and fan engagement for sports clubs, leagues, or related brands.
Media Rights Manager: Negotiate, manage, and monetize broadcasting and streaming rights for sporting events, working with media companies, sports federations, or rights agencies.
Sponsorship and Partnership Manager: Coordinate sponsorship deals, activate partnerships, and oversee relationship management between sports entities and corporate sponsors.
Sports Event Manager: Plan, organize, and manage sporting events and tournaments, ensuring smooth operations, promotion, and stakeholder coordination.
Brand Manager (Sports & Entertainment): Lead brand strategy and communications for sports teams, athletes, or media properties to build strong identities and fan loyalty.
Athlete Manager / Sports Agent: Represent athletes professionally, managing contracts, endorsements, media relations, and career development.
Sports Business Consultant: Advise sports organizations and media companies on business strategy, digital transformation, and revenue optimization.
Digital Content and Social Media Strategist (Sports Focus): Create and manage engaging digital content across platforms, leveraging social media to increase fan interaction and brand reach.
Esports Manager / Digital Sports Strategist: Oversee operations and marketing for esports teams or organizations, capitalizing on growth in competitive gaming and digital entertainment.
Executive Roles at International Sports Federations or Clubs: Work in leadership or administrative positions within global sports bodies, managing international relations, compliance, or commercial activities.
