MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
MBA Public & Political Communication
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
INTAKE: Feb & Sept
Program Overview
This program is designed to provide a holistic view of communication careers, spanning traditional disciplines to cutting-edge innovations. The initial years lay a strong foundation in general culture, humanities, marketing, and core communication principles, alongside essential digital literacy. As students advance, they delve into specialized areas, with the final year often available in a work-study format (alternance), allowing for significant professional experience through apprenticeship or professionalization contracts. This structure ensures graduates are not only academically proficient but also highly experienced and readily employable.
Curriculum: The curriculum at ISCOM is meticulously designed to be both comprehensive and and specialized, ensuring graduates are versatile and highly skilled. Early coursework covers fundamental subjects such as general culture, written and spoken French, English, marketing fundamentals, brand communication, media planning, and digital environments. In later years, students can choose from a range of specializations that align with key communication professions, including International Communication, Digital Transformation, Influence and Reputation, Innovation and Strategic Planning, and, directly relevant to this query, Public and Political Communication. The curriculum heavily integrates professional challenges and mandatory internships, both in France and internationally, to provide hands-on experience within agencies, corporate communication departments, political organizations, and various other communication structures.
Research Focus: While ISCOM primarily functions as an applied professional training institution, its pedagogical approach inherently encourages a form of applied research. Students engage in projects that demand in-depth analysis of public opinion, political landscapes, communication effectiveness, and the measurable impact of campaigns. For the MBA Public & Political Communication, this involves extensive research into political trends, voter behavior, media influence, and ethical communication practices in public affairs. Although ISCOM does not operate as a traditional academic research university with dedicated departments publishing scholarly papers, its emphasis on real-world case studies, industry challenges, and forward-thinking projects contributes significantly to innovation and practical knowledge development within the public and political communication fields.
Industry Engagement: Industry engagement is a cornerstone of ISCOM's educational model. The institution maintains strong and systematic collaborations with major players in the communication, public affairs, and political sectors, including leading PR agencies, political consulting firms, government bodies, and non-governmental organizations. This is vividly demonstrated through the involvement of active industry professionals as faculty members, who bring contemporary practices and insights directly into the classroom. Furthermore, ISCOM facilitates numerous mandatory internships, professional challenges, and "micro-agency projects" where students work on real briefs for actual political campaigns or public institutions. These deep integrations with the professional world ensure that ISCOM's programs remain highly relevant and that its graduates are exceptionally well-prepared for the job market.
Global Perspective: ISCOM places a significant emphasis on fostering a global perspective, recognizing the interconnected nature of today's political and public communication landscape. This is reflected in various aspects of its programs: courses taught in English, dedicated international pathways, and mandatory international internships. Students are provided opportunities to participate in exchange programs or undertake internships abroad, allowing them to immerse themselves in diverse cultures, political systems, and professional contexts. This exposure to varied global issues, cultural nuances, and international communication strategies is crucial for developing well-rounded professionals capable of operating effectively on a global scale in public and political spheres.
Location
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
Score
IELTS 6.5
Tuition Fee
€ 9000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
Graduates of ISCOM's MBA Public & Political Communication are equipped with the strategic and tactical skills necessary to navigate the complex world of public affairs, political campaigns, and institutional communication. Their expertise allows them to influence public opinion, manage reputations, and communicate effectively in high-stakes environments.
Political Campaign Manager: Leads and coordinates all aspects of a political campaign, including strategy development, messaging, fundraising, voter outreach, and media relations.
Public Affairs Consultant/Lobbyist: Advises organizations on their engagement with government and policymakers, developing strategies to influence public policy and build relationships with key stakeholders.
Government Relations Specialist: Manages communication and relationships between an organization (corporate, non-profit, or advocacy group) and governmental bodies, monitoring legislation and advocating for specific interests.
Press Secretary/Spokesperson: Acts as the primary point of contact for media on behalf of a political figure, government agency, or public institution, delivering official statements and managing press conferences.
Public Opinion Analyst: Researches and interprets public sentiment on political issues, policies, and candidates, using data to inform communication strategies.
Crisis Communications Manager (Public Sector/Politics): Develops and implements communication strategies to manage and mitigate negative public impact during crises involving government entities, public figures, or political organizations.
Institutional Communications Manager: Oversees the overall communication strategy for public institutions (e.g., ministries, municipalities, universities), ensuring transparency, fostering trust, and disseminating information effectively to citizens.
Digital Strategist (Political/Public): Develops and executes digital communication campaigns for political parties, candidates, or public institutions, leveraging social media, online advertising, and digital content to engage audiences.
Speechwriter: Crafts speeches and remarks for political leaders, public figures, and high-level executives, ensuring clear, persuasive, and impactful communication of their messages.
NGO Communications Manager: Manages communication strategies for non-governmental organizations, focusing on advocacy, public awareness campaigns, fundraising communications, and stakeholder engagement on social and political issues.
