MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
MBA Advertising Creation
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
INTAKE: Feb & Sept
Program Overview
This program is designed to provide a holistic view of communication careers, from established practices to cutting-edge innovations. The initial years focus on foundational knowledge in general culture, humanities, marketing, and core communication principles, alongside essential digital literacy. As students advance, they delve into specialized areas, with the final year often available in a work-study format (alternance), allowing for significant professional experience through apprenticeship or professionalization contracts. This structure ensures graduates are not only academically proficient but also highly experienced and readily employable.
Curriculum: The curriculum at ISCOM is carefully structured to be both comprehensive and specialized, ensuring graduates are versatile and highly skilled. Early studies cover core subjects such as general culture, written and spoken French, English, marketing fundamentals, brand communication, media planning, and digital environments. In later years, students can choose from a range of specializations that align with key communication professions, including International Communication, Digital Transformation, Influence and Reputation, Innovation and Strategic Planning, and, relevant to this query, Advertising Creation. The curriculum heavily integrates professional challenges and mandatory internships, both in France and internationally, to provide hands-on experience within agencies, corporate communication departments, and various other communication structures.
Research Focus: While ISCOM primarily functions as an applied professional training institution, its pedagogical approach inherently encourages a form of applied research. Students engage in projects that demand in-depth market analysis, consumer behavior insights, and the development of strategic communication plans. For the MBA Advertising Creation, this would involve extensive research into advertising trends, consumer psychology, creative effectiveness, and the impact of different media channels. Although ISCOM does not operate as a traditional academic research university with dedicated departments publishing scholarly papers, its emphasis on real-world case studies, industry competitions, and forward-thinking projects contributes to innovation and practical knowledge development within the communication and advertising fields.
Industry Engagement: Industry engagement is a cornerstone of ISCOM's educational model. The institution maintains strong and systematic collaborations with major players in the communication industry, including leading advertising agencies, corporate communication departments, and professional associations. This is vividly demonstrated through the involvement of active industry professionals as faculty members, who bring contemporary practices and insights directly into the classroom. Furthermore, ISCOM facilitates numerous mandatory internships, professional challenges, and "micro-agency projects" where students work on real briefs for actual brands. These deep integrations with the professional world ensure that ISCOM's programs remain highly relevant and that its graduates are exceptionally well-prepared for the job market.
Global Perspective: ISCOM places a significant emphasis on fostering a global perspective, recognizing the interconnected nature of today's communication landscape. This is reflected in various aspects of its programs: courses taught in English, dedicated international pathways, and mandatory international internships. Students are provided opportunities to participate in exchange programs or undertake internships abroad, allowing them to immerse themselves in diverse cultures and professional contexts. This exposure to varied markets, consumer behaviors, and cultural nuances is crucial for developing well-rounded communication professionals capable of operating effectively on a global scale.
Location
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
Score
IELTS 6.5
Tuition Fee
€ 9000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
Graduates of ISCOM, particularly those specializing in advertising creation, emerge with a unique blend of strategic acumen and creative prowess, making them highly versatile in the advertising and broader communication industries. Their skills are honed for impactful campaign development across various media.
Copywriter: Crafts compelling and persuasive written content for advertisements across various platforms, including print, digital, radio, and television, focusing on brand voice and message effectiveness.
Art Director: Conceptualizes and oversees the visual elements of advertising campaigns, working closely with copywriters to ensure the visual execution aligns with the strategic message and brand identity.
Creative Director: Leads and inspires creative teams, overseeing the entire creative process from concept development to final execution, ensuring that advertising campaigns are innovative, effective, and align with client objectives.
Brand Strategist: Develops overarching brand strategies that guide advertising and communication efforts, analyzing market trends, consumer insights, and competitive landscapes to position brands effectively.
Digital Advertising Specialist: Focuses on creating and managing advertising campaigns specifically for digital platforms, including social media ads, search engine marketing (SEM), display advertising, and video ads.
Integrated Marketing Communications Manager: Designs and implements cohesive communication strategies that integrate advertising with other marketing disciplines like public relations, direct marketing, and sales promotion to deliver a unified brand message.
Content Creator/Strategist (Advertising Focus): Develops engaging and relevant content for advertising purposes, including video scripts, social media posts, blog articles, and interactive experiences, all designed to capture audience attention.
Media Planner/Buyer (Creative Context): Collaborates with creative teams to understand campaign objectives and recommends optimal media channels and placements to reach target audiences, often negotiating ad space.
Experiential Marketing Specialist: Designs and executes immersive brand experiences and events that engage consumers directly, leveraging creative advertising principles to create memorable interactions.
Freelance Creative (Copywriter/Art Director): Works independently or as part of a freelance collective, offering specialized creative services to various clients and agencies, allowing for diverse project engagement.
