MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
MBA International Public Relations & Media Strategy
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
INTAKE: Feb & Sept
Program Overview
ISCOM offers a comprehensive five-year "Grande École" program, encompassing both Bachelor's and Master's levels. The program is designed to provide a 360-degree view of communication careers, from traditional to innovative fields. The initial years focus on foundational knowledge in general culture, humanities, marketing, and communication basics, incorporating professional subjects and digital literacy. As students progress, they delve into specialized areas, with the final year often offered in a work-study format (alternance) through apprenticeship or professionalization contracts, allowing for significant real-world experience. ISCOM's pedagogical vision centers on "learning by doing," integrating theoretical teaching with practical scenarios supervised by industry professionals.
Curriculum: The curriculum at ISCOM is structured to be both broad and specialized, ensuring graduates are versatile and highly skilled. Early years cover core subjects like general culture, written French, English, marketing fundamentals, brand communication, media planning, and digital environments. In later years, students can choose from various specializations that align with key communication professions. These include International Communication, Digital Transformation, Influence and Reputation, Innovation and Strategic Planning, and Creation. The curriculum heavily integrates professional challenges and mandatory internships, both in France and internationally, to provide hands-on experience in agencies, companies, and other communication structures.
Research Focus: While ISCOM primarily focuses on applied professional training, its curriculum incorporates elements that encourage analytical thinking and industry insight, which can be seen as a form of applied research. Students engage in projects that require in-depth market understanding, consumer behavior analysis, and the development of strategic communication plans. For instance, the MBA International Public Relations & Media Strategy, mentioned below, would necessitate a strong research component into global media landscapes, public opinion, and strategic communication trends. While not a traditional academic research institution with dedicated research departments publishing scholarly papers in the scientific sense, ISCOM's emphasis on real-world case studies and industry challenges serves to drive innovation and knowledge creation within the communication field.
Industry Engagement: Industry engagement is a cornerstone of ISCOM's educational model. The institution has established strong and systematic collaborations with major players in the communication industry, including advertising agencies, corporate communication departments, and professional associations. This is evident through the involvement of working professionals as faculty members, who bring current industry practices and insights directly into the classroom. Furthermore, ISCOM facilitates numerous internships, professional challenges, and "micro-agency projects" where students work on real briefs for actual brands. Partnerships with companies like Air France and collaborations on initiatives like the "Futur Prix DOOH" underscore ISCOM's deep integration with the professional world, ensuring its programs remain relevant and its graduates are highly employable.
Global Perspective: ISCOM places a significant emphasis on a global perspective, preparing students for an increasingly interconnected world of communication. This is reflected in various initiatives: programs taught in English, international pathways, and mandatory international internships. Students have opportunities to participate in exchange programs like Erasmus or undertake internships abroad, allowing them to immerse themselves in different cultures and professional contexts. The "Audacity Week" at ISCOM, for example, features tracks focused on international market understanding and global marketing campaigns, often coached by international experts. This exposure to diverse markets, consumer behaviors, and cultural nuances is crucial for developing well-rounded communication professionals capable of operating on a global scale.
Location
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
Score
IELTS 6.5
Tuition Fee
€ 9000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
Graduates from ISCOM's comprehensive programs are well-prepared for a diverse array of roles within the dynamic communication landscape. The institution's emphasis on practical skills, digital literacy, and strategic thinking opens doors to a wide spectrum of career paths.
Public Relations Manager/Consultant: Responsible for managing an organization's public image and reputation, crafting press releases, organizing events, and building relationships with media and stakeholders. This role is crucial for managing perception and influencing public opinion.
Brand Manager: Focused on developing and executing strategies to build, maintain, and enhance a brand's identity and market presence. This involves understanding consumer insights, competitive landscapes, and brand positioning.
Digital Marketing Manager: Oversees all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, to drive online presence, engagement, and conversions.
Social Media Manager: Manages an organization's social media presence, creating and curating engaging content, interacting with online communities, and analyzing metrics to optimize social media campaigns.
Advertising Account Manager: Acts as the primary liaison between advertising agencies and their clients, ensuring that campaigns meet client objectives, budgets, and deadlines, and fostering strong client relationships.
Event Manager: Plans, organizes, and executes a wide range of events, from corporate conferences and product launches to festivals, handling logistics, vendor coordination, and budget management.
Content Strategist/Manager: Oversees the planning, creation, and distribution of compelling content across various platforms, ensuring it aligns with brand messaging and resonates with target audiences.
Media Planner/Buyer: Responsible for determining the optimal media channels (TV, radio, digital, print) to reach target audiences effectively, negotiating media buys, and optimizing campaign performance.
Internal Communications Manager: Focuses on fostering effective communication within an organization, ensuring employees are informed, engaged, and aligned with company goals and values.
Crisis Communications Specialist: Manages communication during challenging or unforeseen circumstances, developing strategies to protect an organization's reputation and mitigate negative public impact.
