Bachelors of Actuarial Science
The Actuarial Science program at Franklin College provides a comprehensive foundation i...
Bachelors of Business - Marketing
Franklin, Indiana
INTAKE: Jan & Aug
Program Overview
The Marketing concentration within Franklin College's Bachelor of Business program is crafted to provide a comprehensive understanding of how to effectively connect products and services with target audiences. Students learn core marketing concepts, including consumer behavior, market research, branding, promotion, and digital marketing strategies. The program aims to develop individuals who can leverage data analytics and creative problem-solving to influence consumer decisions. It prepares students not only to market products and services but also to strategically "market themselves" for successful careers in a competitive industry. With an emphasis on practical application and industry-relevant skills, graduates are equipped to lead in an evolving marketplace.
Curriculum: The curriculum for the Bachelor of Business - Marketing is structured to provide a strong foundation in general business principles alongside specialized marketing coursework. Core business courses often include Principles of Accounting, Principles of Macroeconomics and Microeconomics, Business Law, and Principles of Financial Management. Marketing-specific courses delve into key areas such as Principles of Marketing, Consumer Behavior, Marketing Research, E-commerce, and Marketing Management. The curriculum typically integrates project-based assignments, case studies, and potentially simulated business environments to provide hands-on experience. The inclusion of a capstone experience, such as an internship or a senior independent research project, ensures students apply their accumulated knowledge to real-world marketing challenges.
Research Focus: In the context of an undergraduate marketing program, "research focus" involves developing the skills to understand market dynamics and consumer insights. Franklin College's Marketing curriculum includes courses like "Marketing Research," which equips students with the analytical tools to gather, analyze, and interpret data to inform marketing strategies. Students are encouraged to research consumer trends, competitive landscapes, and effective communication channels. The program's project-based approach often involves real-world "marketing work in a simulated business environment," where students conduct market analysis, define corporate strategies, and develop comprehensive marketing plans. This applied "research" process hones their ability to make data-driven decisions and identify strategic opportunities.
Industry Engagement: Franklin College places a strong emphasis on preparing its Marketing graduates for professional success through significant industry engagement. A mandatory internship is a cornerstone of the program, with options for advanced internships or a senior independent research project. These internships provide invaluable supervised professional training in actual work environments, allowing students to apply classroom learning, build professional networks, and gain insights into various marketing roles. The college actively connects students with employers, and events bringing business executives to campus provide further opportunities for direct interaction with industry professionals. The focus on building a professional portfolio through real-world projects is also crucial for demonstrating practical skills to potential employers.
Global Perspective: The field of marketing is inherently global, with brands and consumers interconnected across diverse cultures and economies. The Bachelor of Business - Marketing program at Franklin College aims to prepare graduates to apply "global perspectives to business decisions" and understand "how to market products in a digital age" that transcends borders. Franklin College, as a liberal arts institution, strongly promotes global education through various study-away opportunities, including month-long Immersive Term study-away courses and semester-long programs at partner universities worldwide. While specific international marketing courses may be available (such as "International Business"), these institutional avenues allow students to gain firsthand exposure to diverse global markets, cultural nuances in advertising, and international consumer behaviors, broadening their understanding and preparing them for an interconnected professional world.
Location
Franklin, Indiana
Score
IELTS 6.5
Tuition Fee
USD 40010
Undergraduate Entry Requirements
Application Fee: $40
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 70% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Franklin College offers a range of scholarship opportunities to support international students in pursuing their academic goals. These scholarships are designed to recognize outstanding academic achievement, leadership qualities, and extracurricular involvement, making higher education more accessible and affordable for students from around the world.
Merit-Based Scholarships: International students are automatically considered for merit-based scholarships upon admission. These awards are competitive and primarily based on academic performance, standardized test scores, and personal achievements. Scholarships can significantly reduce tuition costs and may be renewable each year based on satisfactory academic progress.
Specialized Scholarships: In addition to general merit awards, Franklin College provides targeted scholarships for students excelling in specific fields such as science, arts, athletics, or community service. Some scholarships also focus on promoting diversity and inclusion by supporting students from underrepresented regions or backgrounds.
Franklin College's Bachelor of Business with a concentration in Marketing provides a robust and practical education, equipping graduates with the analytical skills, creative thinking, and industry understanding necessary for successful careers across diverse marketing and business sectors.
Digital Marketing Specialist: This is a highly in-demand role where graduates develop and execute online marketing campaigns across various digital channels such as social media, email, search engine optimization (SEO), and paid advertising (PPC). They analyze digital performance data to optimize strategies and drive engagement and conversions.
Marketing Coordinator/Assistant: Often an entry-level position, this role supports the marketing team in various tasks, including preparing marketing communications, coordinating events, assisting with content creation, managing social media schedules, and conducting market research.
Market Research Analyst: Graduates gather and analyze data on consumers, competitors, and market trends to provide insights that inform marketing strategies and business decisions. They conduct surveys, interpret data, and present findings to help companies understand their target audience and market landscape.
Social Media Manager: These professionals are responsible for developing and implementing social media strategies to enhance brand presence, create engaging content, and interact with the audience across various social platforms. They monitor trends and analyze performance metrics.
Brand Assistant/Associate: Working within a company's marketing department, brand assistants support the development and maintenance of a consistent brand image. They help with brand guidelines, marketing campaigns, product launches, and monitoring brand perception.
Content Creator/Copywriter: For those with strong writing and creative skills, this role involves developing compelling written and visual content for websites, blogs, social media, advertisements, brochures, and email campaigns to attract and engage target audiences.
Advertising Account Executive: Graduates working in advertising agencies act as a liaison between the agency and its clients. They ensure that advertising campaigns meet client needs and budgets, manage client communication, oversee project progress, and contribute to campaign strategy.
Sales Representative/Manager (Entry-Level): A marketing degree provides an excellent foundation for sales roles. Graduates can directly engage with existing and potential customers, promote products or services, and negotiate sales. With experience, they can progress to sales management positions, leading sales teams and developing strategies.
Public Relations (PR) Specialist: PR specialists manage the public image and communications of an organization or individual. They handle media relations, write press releases, organize public events, and work to maintain a positive public perception.
E-commerce Specialist: With the growth of online retail, graduates can specialize in managing and optimizing e-commerce platforms. This involves product merchandising, online promotion, customer experience optimization, and analyzing sales data to drive online revenue.
