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B.A. in Corporate Communication
Williamsport, Pennsylvania
INTAKE: Jan & Aug
Program Overview
The B.A. in Corporate Communication at Lycoming College provides a comprehensive education in how messages are created, shared, and received across various platforms. The program is built on a foundation that emphasizes critical thinking, ethical communication, and the ability to adapt to new trends and technologies. Students learn to navigate the complexities of corporate messaging, public relations, advertising, social media strategy, and content creation, preparing them for leadership roles in diverse organizational settings, from news and business to entertainment, sports, and politics.
Curriculum: The Corporate Communication curriculum is carefully structured to provide both foundational knowledge and practical skills. Core courses often include Introduction to Corporate Communication, Communication Research Methods, Internal Communication, External Communication, and a capstone Seminar in Corporate Communication. The program also integrates mandatory business courses, such as Basic Management Concepts and Principles of Marketing, and courses focusing on web-based competencies like writing for the web and digital design. Students also explore ethical considerations in media and communication. The culminating Senior Seminar requires a significant research project, demonstrating advanced understanding and application of communication theories.
Research Focus: Research is an integral component of the Corporate Communication program at Lycoming College. Students engage in inquiry-based learning, delving into how messages are created, shared, and received. The curriculum emphasizes developing strong research skills, including formulating research questions and identifying reliable sources, with resources like the "Communication Resources" subject guide from the college library supporting this. Opportunities exist for students to conduct independent research projects, especially within the Senior Seminar, applying theoretical frameworks to real-world communication challenges. Faculty, who are experts in their field, guide students in these research endeavors, fostering a deep analytical approach to communication studies.
Industry Engagement: Lycoming College strongly emphasizes practical industry engagement for its Corporate Communication students. The program is designed to provide extensive hands-on experiences through internships with various organizations. Students have secured internships with prestigious entities like the Philadelphia Eagles, State Farm, and the National Hockey League, among others. The curriculum's focus on building a portfolio through these experiences, along with networking opportunities with guest speakers from companies like Netflix, Disney, and Pfizer, ensures graduates are well-prepared for the demands of the professional world. The college's Center for Enhanced Academic Experiences (CEAE) actively supports students in securing these vital internships and career opportunities.
Global Perspective: A global perspective is integrated into Lycoming College's Corporate Communication program through the inherent interconnectedness of modern media and business. The curriculum likely addresses international communication strategies, cross-cultural communication, and the impact of globalization on corporate messaging. Lycoming College actively encourages and supports global learning experiences, offering over 100 locations for study abroad. Partnerships with programs like Verto Education also provide pathways for students to begin their college journey with an international immersion, fostering a broadened worldview before they even arrive on campus. The presence of a diverse international student body further enriches the classroom, preparing graduates to communicate effectively in a globalized professional environment.
Location
Williamsport, Pennsylvania
Score
IELTS 6
Tuition Fee
USD 49258
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 70 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Lycoming College is attracting talented international students by offering generous and competitive scholarship opportunities. These scholarships help make a high-quality liberal arts education accessible and affordable for students from around the world, fostering a diverse and vibrant campus community.
Merit-Based Scholarships: All international applicants to Lycoming College are automatically considered for merit-based scholarships there is no separate application required. These scholarships reward academic excellence, leadership, and extracurricular achievements.
Renewable Scholarships: Scholarships awarded to international students at Lycoming are renewable for up to four years, provided that students maintain satisfactory academic progress and good standing with the college. This continuity offers financial stability throughout the undergraduate journey.
Need-Based Aid: In addition to merit scholarships, Lycoming College offers limited need-based financial aid to international students who demonstrate financial need. Students may be required to submit additional documentation to be considered for this aid. Need-based support complements merit awards to further reduce the overall cost of attendance.
Specialty Scholarships and Awards: Lycoming College occasionally provides targeted scholarships based on students’ fields of study, leadership qualities, or unique talents. International students are encouraged to inquire about available departmental awards or special grants during the admissions process.
A Bachelor of Arts (B.A.) in Corporate Communication from Lycoming College equips graduates with a powerful and versatile skillset, highly valued across numerous industries.
Public Relations Specialist: Graduates work to build and maintain a positive public image for individuals, organizations, or brands. This involves writing press releases, managing media relations, handling public inquiries, and developing strategic communication plans.
Social Media Manager: In today's digital age, this is a crucial role. Graduates oversee an organization's social media presence, develop content strategies, create engaging posts, analyze performance data, and interact with online communities to build brand loyalty and achieve communication objectives.
Marketing Manager/Specialist: Leveraging their understanding of communication and consumer behavior, graduates can develop and implement marketing campaigns, conduct market research, manage branding efforts, and analyze campaign effectiveness across various channels.
Content Creator/Copywriter: With strong writing and storytelling skills, graduates produce engaging written content for websites, blogs, social media, marketing materials, advertisements, and internal communications, ensuring messages are clear, compelling, and consistent.
Internal Communications Specialist: These professionals focus on communication within an organization, developing strategies to inform, engage, and motivate employees. They create newsletters, memos, intranet content, and facilitate internal events to foster a cohesive and productive work environment.
Event Planner/Special Events Manager: Combining organizational skills with communication expertise, graduates plan, promote, and execute various events, from corporate conferences and product launches to fundraisers and public gatherings, ensuring smooth communication with all stakeholders.
Communications Director: A leadership role often requiring some experience, graduates can oversee all aspects of an organization's communication strategy, guiding external messaging, internal communications, media relations, and crisis management.
Media Relations Manager: Working closely with the public relations team, these professionals focus specifically on managing an organization's relationship with the media, pitching stories, coordinating interviews, and responding to press inquiries to ensure positive coverage.
Human Resources Specialist: Strong interpersonal and organizational communication skills are vital in HR. Graduates can work in areas like employee relations, recruitment, training and development, and policy communication, ensuring effective communication flows throughout the employee lifecycle.
Political Communications Director/Press Secretary: For those interested in politics, graduates can leverage their persuasive communication skills to manage messaging for elected officials, political candidates, or advocacy groups, drafting speeches, preparing for debates, and serving as a spokesperson.
