Masters of Business Administration - Advanced Business Strategy Using A.I. and Analytics
MSOE's MBA in Advanced Business Strategy Using A.I. and Analytics is designed for p...
B.S. in User Experience and Communication Design
Milwaukee, Wisconsin
INTAKE: March, Sept & Dec
Program Overview
MSOE’s Bachelor of Science in User Experience and Communication Design is a forward-thinking, interdisciplinary program designed to equip students with the skills needed to design meaningful digital experiences that seamlessly integrate user needs, communication principles, and innovative technology. The program blends creative design thinking with research-based methods to prepare graduates for dynamic roles in UX design, digital media, and communication strategy. Students gain a robust foundation in user interface design, interaction principles, usability testing, and digital content development, ensuring they are ready to solve real-world challenges in diverse professional settings.
Curriculum: The User Experience and Communication Design curriculum at MSOE combines design, technology, and communication courses to foster a comprehensive skill set. Students explore core subjects such as human-computer interaction, graphic design, visual communication, information architecture, and content strategy. Hands-on projects and collaborative studio courses emphasize practical skills in wireframing, prototyping, usability testing, and responsive design. Additionally, courses in psychology and user research teach students how to analyze user behavior and translate insights into effective digital solutions. The program culminates in a capstone project where teams develop a full-scale UX design solution for real clients or community partners, integrating both technical proficiency and strategic communication.
Research Focus: MSOE encourages applied research within the UXCD program, with faculty-led projects focusing on emerging trends in user-centered design, accessibility, and digital communication technologies. Students have opportunities to engage in research that explores the impact of design on user engagement, the effectiveness of communication strategies across platforms, and innovations in interactive media. Collaboration with MSOE’s research centers and participation in the Academic Undergraduate Research program allow students to develop critical thinking and data-driven design skills that advance the field of user experience.
Industry Engagement: The UXCD program maintains strong ties with the industry, enabling students to gain practical experience and professional networking opportunities. MSOE partners with technology firms, design studios, and digital agencies to provide internships, cooperative education, and project sponsorships. Industry professionals frequently contribute as guest lecturers and mentors, offering insights into current market demands and career pathways. These partnerships ensure that the curriculum remains relevant and that graduates are equipped with the communication and technical skills necessary to excel in fast-paced, client-driven environments.
Global Perspective: MSOE integrates a global outlook into the User Experience and Communication Design program by exposing students to international design standards, multicultural user research, and global communication trends. Through study abroad opportunities and culturally diverse project collaborations, students develop an appreciation for how design and communication strategies vary across different regions and user groups. The program also emphasizes ethical considerations and inclusive design, preparing graduates to create accessible, culturally sensitive digital experiences that resonate worldwide.
Location
Milwaukee, Wisconsin
Score
IELTS 6.5
Tuition Fee
USD 52228
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 82 or higher.
- PTE: Overall score of 56 or higher.
- DET (Duolingo English Test): Minimum score of 115.
Milwaukee School of Engineering (MSOE) offers a variety of scholarship opportunities specifically designed for international students to support their academic journey and make education more affordable.
Merit-Based Scholarships: International students applying to MSOE are automatically considered for merit scholarships based on their academic records, standardized test scores, and overall application strength.
Global Scholar Award: This prestigious award is granted to international students who demonstrate exceptional academic excellence, leadership skills, and community involvement. The Global Scholar Award helps reduce tuition fees significantly and supports high-achieving students throughout their studies.
External Scholarships and Funding: MSOE encourages international students to explore additional funding opportunities through external scholarships such as the Fulbright Program, EducationUSA Scholarships, and various private foundations or government-sponsored awards from their home countries.
Graduates with a B.S. in User Experience and Communication Design from MSOE are uniquely equipped for a wide variety of fast-growing careers at the intersection of technology, design, and human behavior. The program’s hands-on, interdisciplinary curriculum fosters deep expertise in user research, digital communication, interface design, and usability testing, preparing students to drive innovation in digital experiences across industries.
UX Designer: Creates intuitive and engaging digital interfaces by conducting user research, developing personas, wireframing, and prototyping. Works closely with developers and product teams to ensure the final product aligns with user needs.
UI Designer: Focuses on the visual and interactive aspects of digital interfaces. Responsibilities include creating layout designs, choosing typography and color schemes, and ensuring consistency across web and mobile platforms.
User Researcher: Gathers and analyzes data on user behavior through surveys, interviews, usability testing, and analytics. Uses insights to inform design decisions and improve product usability and customer satisfaction.
Interaction Designer: Designs how users interact with digital products, from navigation flows to micro-interactions. Emphasizes smooth and accessible user journeys through user-centered interface architecture.
Content Strategist: Plans and manages digital content with a focus on clarity, consistency, and alignment with user goals. Works on structuring content for websites, apps, and platforms with a user-first approach.
Digital Product Designer: Integrates UX, UI, and product strategy to create cohesive and functional digital experiences. Plays a key role in shaping the end-to-end design of software products and applications.
Front-End Developer (with UX focus): Builds responsive and accessible web interfaces using HTML, CSS, and JavaScript, with a strong understanding of usability principles and visual design best practices.
Accessibility Specialist: Ensures that digital products meet accessibility standards (e.g., WCAG) and are usable by people with disabilities. Conducts audits and provides guidelines for inclusive design.
Visual Designer: Specializes in the aesthetics of digital media, including branding, iconography, illustrations, and marketing assets. Works closely with UX teams to maintain brand consistency and visual impact.
Information Architect: Organizes and structures content within digital systems to improve navigation and findability. Develops sitemaps, navigation systems, and content hierarchies based on user behavior and business goals.
