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B.S. in Marketing
Boston, Massachusetts
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science (B.S.) in Marketing at Fisher College is a dynamic degree program designed to equip students with the analytical, problem-solving, and creative skills necessary to excel in the constantly evolving marketing landscape. Available both online and on-campus in Boston, the program provides a comprehensive understanding of marketing principles, consumer behavior, brand strategy, and integrated marketing communications. It emphasizes a "disruptive approach to experiential learning," pushing students to apply cutting-edge technologies, marketing analytics, and emerging AI tools, particularly through its Digital Marketing Concentration. The program is designed to prepare graduates for a wide range of marketing careers across various industries.
Curriculum: The B.S. in Marketing curriculum at Fisher College is structured to provide a strong foundation in core business and marketing concepts. Key courses include Financial Accounting, Principles of Business Finance, Business Law, Principles of Management, International Management, Principles of Marketing, Consumer Behavior, Marketing Research and Analysis, Brand Strategy, Integrated Marketing Communications, and Marketing Management. A significant component is the Marketing Internship, providing practical, real-world experience. For students choosing the Digital Marketing Concentration, specialized courses such as Email Marketing, SEO and SEM, Social Media and Digital Strategies, Digital Marketing Analytics, and Viral and Organic Growth are integrated to build expertise in this high-demand area. The curriculum also includes a Senior Project and various general education requirements like Public Speaking, Computer Concepts and Applications, and Psychology.
Research Focus: The B.S. in Marketing program at Fisher College places a strong emphasis on applied research and analytical skills, enabling students to make data-driven marketing decisions. The curriculum is designed for students to "analyze data and information found in marketing situations using accepted quantitative and qualitative methods." They learn to "assess the effects of consumer psychology theory and practice on consumption and marketing" and to "evaluate courses of action at strategic and tactical levels in marketing." Through courses like Marketing Research and Analysis and practical projects, students gain the ability to understand market trends, interpret consumer behavior, and measure campaign effectiveness, fostering an evidence-based approach to marketing strategy.
Industry Engagement: Fisher College's B.S. in Marketing program demonstrates robust industry engagement, directly preparing students for professional roles within the marketing field. A cornerstone of this engagement is the mandatory Marketing Internship, which offers invaluable hands-on experience and opportunities to connect with industry professionals in Boston's vibrant marketing scene, which includes top marketing agencies and Fortune 500 companies. The curriculum is constantly updated to reflect current industry demands, with a strong focus on digital marketing skills, including SEO, SEM, social media advertising, and analytics, which are highly sought after by employers. The college's emphasis on "real-world case studies" and "project-based courses" further ensures that students gain practical, applicable skills directly relevant to the professional world.
Global Perspective: Fisher College is committed to fostering a global perspective within its B.S. in Marketing program. The curriculum explicitly includes International Management (MG315), which helps students "apply critical thinking skills to domestic and global marketing scenarios." This course, along with others that explore consumer behavior and market analysis, encourages students to understand the nuances of marketing across diverse cultures and international markets. The program's learning outcomes emphasize the ability to "examine global perspectives of businesses," preparing graduates to navigate the complexities of an increasingly interconnected global marketplace. Furthermore, Fisher College's diverse international student body enriches classroom discussions with varied cultural viewpoints, enhancing students' global awareness in marketing.
Location
Boston, Massachusetts
Score
IELTS 6
Tuition Fee
USD 35013
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 65 or higher.
- PTE: Overall score of 50 or higher.
- DET (Duolingo English Test): Minimum score of 100.
Fisher College is making quality education accessible and affordable for students from around the globe. To support its diverse and growing international student population, the college offers a variety of scholarships and financial aid options that help ease the financial burden of studying in the United States.
Merit-Based Scholarships: Fisher College offers merit-based scholarships to international students who demonstrate strong academic performance. These scholarships are awarded based on GPA, standardized test scores (if submitted), and overall academic excellence during the admissions process. No separate application is typically required students are automatically considered for these awards at the time of admission.
Fisher International Student Scholarship: This specific scholarship is designed to support qualified international undergraduate students who show academic promise and leadership potential. The amount may vary, but it can significantly reduce tuition costs. It is renewable annually, provided the student maintains satisfactory academic progress.
Presidential and Founder's Scholarships: High-achieving international students may be eligible for Presidential or Founder’s Scholarships, which offer larger award amounts. These are competitive and may require additional documentation or essays showcasing leadership, volunteerism, or extracurricular involvement.
Talent-Based Awards: Students with exceptional skills in areas such as arts, athletics, or technology may qualify for talent-based scholarships. These are evaluated individually and may require a portfolio, audition, or recommendation.
The B.S. in Marketing from Fisher College offers a highly practical and relevant education, preparing graduates for a dynamic and evolving industry. With a curriculum that delves into core marketing principles, consumer behavior, brand strategy, and integrated communications, and a strong emphasis on digital marketing through its dedicated concentration, students gain the analytical and creative skills demanded by today's market.
Digital Marketing Specialist: Focus on online channels to promote products or services, utilizing skills in SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, and email campaigns. (Highly relevant given Fisher's Digital Marketing Concentration).
Social Media Manager: Develop and execute social media strategies, create engaging content, analyze platform performance, and manage a brand's online presence and community.
Marketing Coordinator/Assistant: Provide support to marketing teams by assisting with campaign execution, market research, data organization, and managing various marketing communications. This is a common entry-level role to gain broad experience.
Brand Manager/Assistant: Contribute to developing and maintaining a company's brand identity, positioning, and overall strategy, often working across marketing, advertising, and product development teams.
Market Research Analyst: Gather and analyze data on consumers, competitors, and market trends to provide insights that inform marketing strategies and business decisions.
Content Marketing Specialist: Develop and implement content strategies for blogs, websites, videos, and other media to engage target audiences and support marketing objectives.
Advertising Account Executive/Coordinator: Act as a liaison between an advertising agency and its clients, managing campaigns, ensuring client satisfaction, and facilitating project flow.
Media Buyer: Negotiate and purchase advertising space or airtime across various media channels (digital, print, TV, radio) to ensure campaigns reach the target audience effectively and efficiently.
E-commerce Marketing Specialist: Focus on driving online sales through website optimization, digital advertising, email marketing, and customer experience strategies specifically for e-commerce platforms.
Sales Representative/Manager (Entry-Level): Utilize marketing knowledge to understand customer needs, present products/services effectively, and drive sales, often serving as a direct link between the company and its customers.
